Aim of the study: The aim of this paper was to analyze the impact of cognitive entrepreneurial training and education and their impact on business opportunity recognition in Thailand with the moderating role of entrepreneurial passion. This study has four main objectives such
as to study the impact of cognitive entrepreneurial training on business opportunity recognition accuracy, to study the impact of entrepreneurial education on business opportunity recognition accuracy, to analyze the role of entrepreneurial passion between cognitive entrepreneurial training
and business opportunity recognition accuracy and to analyze the role of entrepreneurial passion between entrepreneurial education and business opportunity recognition accuracy. In the era of rapid development and growth, entrepreneurial education is extremely vital for students. Entrepreneurial
passion as well as play an important role in recognizing business opportunities. The process of experiential education facilitates potential business-persons to learn how to identify business opportunities, through developing and building their framework of (Cognitive Opportunity Identification),
and through improving their entrepreneurship skills through entrepreneurial learning and education. Methods: Quantitative method and cross sectional time horizon have been used by the researcher in this paper. The researcher gathered data from Thai students. Findings: The study
findings suggest that hypothesis 1, 2, 3 and 4, all are accepted. Implications: The programs of entrepreneurial education should provide theoretical understandings to students, facilitating them to make better sense of their pertinent experiences and to transmute them into understanding
and knowledge.