Today societies are highly dependent to digital. This dependency is called Digital Darwinism (Institut Akuntan Publik Indonesia (IAPI).2015). This paper analyses customer’s behavior in digital era. Customer behavior were learned and become one of the factors of digital implementation paradox. The paper found that Professional due care is important to analyze customer behavior. The paper identifies the gap between company’s readiness with technology acceptance to deal with customer’s trust and the increase of perceived digital risk. The results of this paper will find the best technology acceptance model base on literature studies and actual cases in companies. The result of this paper is the extension of the Technology Acceptance Model by focusing on the mean of reducing perceived digital risk with Governance Risk and Compliance.
Integrating technology acceptance model and organizational innovativeness in the adoption of mobile commerce
