Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

PurposeThis study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims to evaluate whether consumption values influence trust and intention. Furthermore, the authors explore how the consumer type (i.e. urban vs rural) differs in consumption values regarding adopting m-banking services.Design/methodology/approachThe data for this study were gathered from 246 responses collected from individuals living in a country with a developing market, using a survey instrument. The six study hypotheses were tested using partial least squares structural equation modeling.FindingsThe authors found support for effects from functional, epistemic and emotional value on intention. Functional and emotional value significantly influenced trust, while social and epistemic value did not. Social value was a significant moderator between functional value and intention. Consumers who were relatively unconcerned with social value were more motivated by functional value, while consumers who placed great emphasis on social value were motivated by epistemic value. Multigroup analysis showed that the effect from functional value on trust was stronger for urban than rural customers, while the effect from emotional value on trust was stronger for rural than urban customers.Practical implicationsOverall, functional value is the strongest predictor of trust and intention; therefore, bank managers are encouraged to promote m-banking services' functional value to increase trust and attract more users by promoting their companies' m-banking application. M-banking customers can also be classified based on the benefits in which they are most interested.Originality/valueThe study is one of the first attempts to demonstrate empirically how consumption values' dimensions drive m-banking use among different types of customers in a developing market context with a high m-banking penetration rate.

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An Empirical Examination of the Relation between Consumption Values, Mobil Trust and Mobile Banking Adoption

International Business Research ◽

10.5539/ibr.v9n12p131 ◽

2016 ◽

Vol 9 (12) ◽

pp. 131 ◽

Cited By ~ 5

Author(s):

Murat Burucuoglu ◽

Evrim Erdogan

Keyword(s):

Structural Equation ◽

Structural Model ◽

Equation Modeling ◽

Mobile Banking ◽

Empirical Examination ◽

Banking Services ◽

Consumption Values ◽

Functional Value ◽

The Social ◽

Emotional Value

<p>The purpose of this study is to examine the relations among consumption values of the consumers relevant to mobile banking services, adoption to mobile banking and mobile trust. For this purpose, we propose a structural model which demonstrates the relations between consumption values, mobile banking adoption and mobile trust of consumers. The data had been collected through survey applied on individuals who are using mobile banking services in Turkey. It had been reached to 175 participants in total. The obtained data had been analyzed by partial least squares path analysis (PLS-SEM) which is known as second generation structural equation modeling. As the result of the research, it had been concluded that the conditional value, emotional value and epistemic value –from among consumption values- have positive and statistically meaningful effect on adoption to mobile banking, and that the social value has negative and statistically meaningful effect. It is being observed that there is positive and statistically meaningful relation in between trust relevant to mobile banking and conditional value, emotional value and functional value. And there are positive and statistically meaningful relations on trust relevant to mobile banking and adoption to mobile banking.</p>

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THE IMPACT OF CONSUMPTION VALUES ON HOUSEHOLD’S BUYING BEHAVIOUR TOWARDS GREEN GROCERY PRODUCTS

Journal of Tourism, Hospitality and Environment Management ◽

10.35631/jthem.521001 ◽

2020 ◽

Vol 5 (21) ◽

pp. 01-12

Author(s):

Mei Ling Goh ◽

Seng Huat Tan ◽

Sook Fern Yeo ◽

Pui Yen Tan

Keyword(s):

Structural Equation ◽

Marketing Strategies ◽

Social Value ◽

Epistemic Value ◽

Consumption Values ◽

Functional Value ◽

Buying Behaviour ◽

Emotional Value ◽

Grocery Products ◽

The Impact

This study aims to examine the impact of consumption values on household’s buying behaviour towards green grocery products. Concern for healthy lifestyles among households has created a high demand for environmental-friendly or natural products. This has shown that the green products market has the perspective to grow. In order to have an effective marketing strategy, there is a need for marketers to understand the buying behaviour of households towards green grocery products. The theory of consumption values was used to explain the household’s buying behaviour towards green grocery products. Five variables from the theory, namely functional value, emotional value, social value, epistemic value, and conditional value were included in the research model to explain household buying behaviour towards green grocery products. A total of 200 households were recruited using a convenience sampling approach. Data were collected with a set of self-administered questionnaires. The variables were validated and tested using Structural Equation modelling (PLS-SEM). The findings have shown that both conditional value and functional value positively influence household’s buying behaviour towards greengrocery products with the exception of emotional value, social value, and epistemic value. This study has thus indicated that elements such as quality, price, and promotion of the green grocery products are important in the marketing strategies planning in attracting more consumers. This study has also provided an insight into the household’s buying behaviour towards green grocery products in Malaysian context.

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EFEK NILAI KONSUMSI TERHADAP NIAT PEMBELIAN KEMBALI PADA GREEN PRODUCT

Jurnal Economia ◽

10.21831/economia.v12i1.9828 ◽

2016 ◽

Vol 12 (1) ◽

pp. 83

Author(s):

Yosephine Angelina Yulia ◽

Wisnu Untoro

Keyword(s):

Social Value ◽

Epistemic Value ◽

Green Product ◽

Repurchase Intention ◽

Green Products ◽

Factors Affecting ◽

Product Consumption ◽

Consumption Values ◽

Functional Value ◽

Emotional Value

Abstrak: Efek Nilai Konsumsi terhadap Niat Pembelian Kembali pada Green Product. Tujuan dari penelitian ini adalah untuk menerapkan teori nilai konsumsi untuk menentukan faktor-faktor yang mempengaruhi perilaku pilihan konsumen mengenai produk ramah lingkungan, dan meneliti pengaruh nilai-nilai konsumsi seperti nilai fungsional, nilai sosial, nilai emosional, nilai kondisional, dan nilai epistemis terhadap niat membeli kembali produk ramah lingkungan. Populasi penelitian ini adalah konsumen yang menggunakan produk ramah lingkungan yang ada di kota Surakarta. Penelitian ini mengambil sampel sebanyak 100 responden secara purposive. Analisis data menggunakan analisis regresi berganda. Berdasarkan data dapat diketahui bahwa nilai konsumsi yang terdiri dari nilai fungsional, nilai sosial, nilai emosional, nilai kondisional dan nilai epistemik terbukti berpengaruh positif terhadap niat pembelian kembali pada produk ramah lingkungan. Kata kunci: Produk ramah lingkungan, nilai konsumsi, sikap konsumen, niat pembelian kembali. Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, and examine the influence of consumption values such as the functional value, social value, emotional value, conditional value, and epistemic value to repurchase intention of green products. The population of this research is green product customers in Surakarta city. This research selected 100 respondents purposively. Based on the data showed that the consumption values that consist of functional value, social value, emotional value, conditional value and epistemic value had a positive effect on repurchase intention of green products. Keywords: Green product, consumption values, consumer behavior, repurchase intention.

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Consumer attitudes and buying behavior for green food products

British Food Journal ◽

10.1108/bfj-01-2018-0027 ◽

2019 ◽

Vol 121 (2) ◽

pp. 320-332 ◽

Cited By ~ 14

Author(s):

Eunju Woo ◽

Yeong Gug Kim

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Food Products ◽

Equation Modeling ◽

Future Research ◽

Buying Behavior ◽

Content Type ◽

Green Food ◽

Functional Value ◽

Emotional Value

Purpose The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the formation of the intention to buy green food products. Design/methodology/approach This study adopted four GPVs (i.e. functional value, conditional value, social value and emotional value) and explored the relationships among GPV, attitudes and purchase intention. A total of 300 self-administered questionnaires were distributed, from which 253 usable responses were obtained. Findings The relationships between six constructs and 20 indicators were measured using structural equation modeling. All the underlying dimensions had a significant effect on consumers’ attitudes, significantly affecting their purchase intention. Originality/value Implications for future research and marketing strategies in the field of purchasing behaviors of green food products are discussed.

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Are functional, emotional and social values interrelated? A study of traditional guesthouses in Iran

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-03-2020-0193 ◽

2020 ◽

Vol 32 (9) ◽

pp. 2857-2880 ◽

Cited By ~ 2

Author(s):

S. Mostafa Rasoolimanesh ◽

Mohmmad Iranmanesh ◽

Muslim Amin ◽

Kashif Hussain ◽

Mastura Jaafar ◽

...

Keyword(s):

Structural Equation ◽

Social Values ◽

Perceived Value ◽

Social Value ◽

Equation Modeling ◽

Content Type ◽

Theoretical Contribution ◽

Emotional Value ◽

Moderating Role

Purpose This study aims to examine the interrelationships between the dimensions of perceived value, including functional, emotional and social values. The mediating role of emotional value between functional and social values and satisfaction have been hypothesized and tested. In addition, this study examines the moderating role of social value for the effect of emotional value on satisfaction. Design/methodology/approach Data for this study were collected from guests staying at two traditional guesthouses in Kashan, Iran. The authors applied partial least squares structural equation modeling to analyze 316 questionnaires completed by participants and for hypotheses testing. Findings The authors found positive and direct effects of all dimensions of perceived value on satisfaction. Moreover, the results indicated positive and significant indirect effects for functional and social values on satisfaction through emotional value. The findings demonstrated positive and strong effects of functional and social values on emotional value. The results do not support a moderating role for social value on the relationship between emotional value and satisfaction. In addition, the findings showed a strong and positive effect for satisfaction on revisit intentions. Originality/value This study makes a unique theoretical contribution to the perceived value literature by investigating the interrelationships between dimensions of perceived value. Moreover, this study explores several practical implications of these findings.

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A Study of Motives in Choosing Natural Cosmetics Among Indonesian Women

Malaysian Journal of Social Sciences and Humanities (MJSSH) ◽

10.47405/mjssh.v5i8.464 ◽

2020 ◽

Vol 5 (8) ◽

pp. 60-71

Author(s):

Sabila Anjani Syahrul ◽

Lidia Mayangsari

Keyword(s):

Social Value ◽

Epistemic Value ◽

Epistemic Values ◽

Continuous Growth ◽

Consumption Values ◽

Functional Value ◽

Marketing Planning ◽

Confirmatory Factor ◽

Emotional Value ◽

Value Functional

Due to its stable yet continuous growth, the beauty industry has intensely diversified both its marketing and managerial orientation toward consumer demands. The growth is in response to customer trends towards healthier lifestyles, where women aged within the range of 18 and 34 are concerned regarding the ingredients of the beauty products they purchase when it comes to selecting a specific cosmetic product. This study aims to measure the influence between consumption value (functional value, social value, conditional value, epistemic value, and emotional value) on motives in choosing natural cosmetics among 243 Indonesian Women specifically in Jabodetabek and Bandung. This research is conducted by questionnaire and analyzed using Confirmatory Factor Analysis in SmartPLS Software. The result of this research indicates that functional value, conditional value, epistemic value, and emotional value have positively influenced motives in choosing natural cosmetic products, where social value negatively influences motives in choosing natural cosmetics products. In applying the results of this research into marketing planning, natural cosmetics SMEs in Indonesia are advised to consider incorporating consumption values such as functional values, emotional values, conditional values, and epistemic values associated with the marketing of the product itself.

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Determinants of Intention to Purchase Halal Cosmetic Products: A Study on Muslim Women in West Malaysia

JOURNAL OF HALAL INDUSTRY & SERVICES ◽

10.36877/jhis.a0000092 ◽

2020 ◽

Vol 3 (1) ◽

Author(s):

CHOOI YI WEI ◽

ZAM ZURIYATI MOHAMAD ◽

YOKE CHIN KUAH

Keyword(s):

Structural Equation ◽

Online Survey ◽

Partial Least Square ◽

Least Square ◽

Social Value ◽

Epistemic Value ◽

Cosmetic Products ◽

Intention To Purchase ◽

Functional Value ◽

Emotional Value

The demand on global halal cosmetics market is anticipated to reach USD 53 billion by the end of 2023. In fact, the rising awareness about percutaneous essence of conventional cosmetic products has made consumers shift to “halal” cosmetics. Malaysia is one of the country in providing full support to promote “halal” certification process on halal cosmetic products. Products certified “halal” by JAKIM are Halal products as it is safe to consume, nutritious and also the products are quality controlled. In accordance to it, the purpose of this research conducted is to identify the intention in consuming halal cosmetic products among Muslim females in West Malaysia. As aforementioned, this study has identified five factors that influence consumers’ intention in consuming halal cosmetic products. These factors served as independent variables namely functional value, conditional value, social value, epistemic value and emotional value which is extracted from the Theory of Consumption Value (TCV). This research employed a structured online survey targeting approximately 400 Muslim females from the age 16 to 60 years old in West Malaysia. Data obtained was analysed using Partial Least Square- Structural Equation Modelling (PLS-SEM). The findings revealed that conditional value, emotional value and epistemic value has positively contributed significantly on the intention in purchasing halal cosmetic products. On the other hand, functional value and social value has revealed being insignificant on intention to purchase halal cosmetic products. This study further contributed by providing a comprehensive theoretical framework on the intention to purchase halal cosmetic products.

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Factors influencing internship satisfaction among Chinese students

Education + Training ◽

10.1108/et-01-2020-0023 ◽

2020 ◽

Vol 62 (5) ◽

pp. 543-558

Author(s):

Wai Ming To ◽

Jane W.Y. Lung

Keyword(s):

Structural Equation ◽

Chinese Students ◽

Organizational Factors ◽

Supervisor Support ◽

Social Value ◽

Equation Modeling ◽

Individual Factors ◽

Content Type ◽

Functional Value ◽

The Right

PurposeAn internship is an essential part of vocational-oriented degree programs because it enhances the employability of graduates and prepares them for career development. Thus, it is important to understand how students view internships and whether they are satisfied with their internship experience. This paper explores the effects of organizational and individual factors on internship satisfaction.Design/methodology/approachBased on a literature review on internship, we propose a theoretical model in which organizational factors, including supervisor support and task clarity, and individual factors, including interns' perceived functional value and perceived social value, can lead to internship satisfaction while task clarity, perceived functional value and perceived social value can affect interns' self-initiative behavior. The proposed model was tested using responses from 161 Chinese students in Macao SAR.FindingsThe results of structural equation modeling indicated that supervisor support and perceived social value had direct and significant impacts on internship satisfaction while task clarity and perceived functional value had direct and significant impacts on interns' self-initiative behavior. Additionally, supervisor support significantly influenced task clarity, perceived functional value and perceived social value.Originality/valueThe paper identifies that supervisor support has a strong and significant impact on internship satisfaction. Additionally, the current study indicates that organizations should pay great attention to appoint the right work supervisors who are able to assign appropriate tasks to interns, provide clear guidance and facilitate social interaction between interns and other people.

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Consumption values and physical activities: consumers’ healthy eating choices

British Food Journal ◽

10.1108/bfj-12-2017-0683 ◽

2019 ◽

Vol 121 (2) ◽

pp. 590-602 ◽

Cited By ~ 5

Author(s):

Karim Marini Thomé ◽

Guilherme Mata Pinho ◽

Alexia Hoppe

Keyword(s):

Healthy Eating ◽

Structural Equation ◽

Physical Activities ◽

Health And Wellness ◽

Content Type ◽

Moderation Effect ◽

Consumption Values ◽

Equation Modelling ◽

Functional Value ◽

Emotional Value

PurposeThe purpose of this paper is to investigate the extent to which consumption values and physical activities influence consumers’ healthy eating choices.Design/methodology/approachA survey with 292 participants was analysed by means of bilateral factor analysis and structural equation modelling to study the consumers’ healthy eating choices based on consumption values and moderation effect of physical activities.FindingsConsumers’ healthy eating choices are strongly linked to epistemic and emotional values. Physical activities act as a moderator of the emotional value and functional value price.Originality/valueThis paper adds to the literature on consumption values and raises new insights of value for the health and wellness food industry.

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The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

Environments ◽

10.3390/environments6050053 ◽

2019 ◽

Vol 6 (5) ◽

pp. 53 ◽

Cited By ~ 9

Author(s):

Saqib Ali ◽

Muhammad Danish ◽

Faiz Muhammad Khuwaja ◽

Muhammad Shoaib Sajjad ◽

Hasan Zahid

Keyword(s):

Partial Least Square ◽

Social Value ◽

Epistemic Value ◽

Green It ◽

Consumption Behavior ◽

Intention To Adopt ◽

Consumption Values ◽

Environmental Deterioration ◽

Functional Value ◽

Emotional Value

Over the last decades, prompt economic growth and the resulting overconsumption has deteriorated the environment in an accelerated way. This environmental deterioration has prompted academicians and practitioners to study ecological consumption behavior. E-waste and energy consumption play a major part in this environmental deterioration, which makes consumer conscious regarding their consumption pattern. In this regard, the emergence of green Information Technology (IT) enables individuals to become involved in environmental protection and sustainability programs to reduce the negative impact of IT products on the environment. This study aims to investigate individual intentions to adopt green IT products in Pakistan by the theoretical foundation of the theory of consumption values (functional value, social value, epistemic value, emotional value, and conditional value). Whereas, an additional value, i.e., the religious value, is included in the model, due to its significant impact in green consumption behavior of individuals. Cross-sectional data is used to obtain a total of 536 valid questionnaires to test the hypothesis. The Partial Least Square Modeling approach is used to test the proposed model (variance-based SEM). The results infer that functional value, social value, epistemic value, emotional value, conditional value, and religious value have significant positive impact on the consumer intention to adopt green IT products. The reasons for the results and implications for the practitioners are discussed. Furthermore, directions for future research have also been suggested.

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