Political influence
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Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Moderates form the strongest and most loyal bonds to brands so long as they are not alienated by overly strong political affiliations by such brands. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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2016 ◽
Vol 30
(1)
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pp. 32-34
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2018 ◽
Vol 32
(6)
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pp. 12-15
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