scholarly journals Social value cocreation: a mode of value cocreation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michaela Haase
Keyword(s):  
Role Models ◽  
Social Enterprise ◽  
Value Theory ◽  
Social Enterprises ◽  
Social Value ◽  
Content Type ◽  
For Profit ◽  
Visible Hand ◽  
Value Cocreation ◽  
For Profit Organizations

Purpose This paper aims to present a value cocreation framework that furthers understanding of social value cocreation. Design/methodology/approach This paper is an interdisciplinary conceptual analysis drawing on social enterprise studies, marketing research and philosophical value theory. It applies a visible-hand approach to the study of market relationships and, in line with philosophical research strategies, unfolds its analysis using conceptual distinctions. Findings This study provides a framework that substantiates the distinction between two modes of value cocreation and identifies the structure of the social enterprise business model. It explains how social enterprises can be conceived as role models for for-profit organizations, and it elucidates why social value cocreation is a demanding objective. Research limitations/implications This paper develops an integrative, nondichotomist view of value cocreation that does not conceptualize social and economic value cocreation as opposing goals. Practical implications Social enterprises can use the business model structure and two modes of value cocreation and view themselves as role models for for-profit organizations. Social implications This paper applies a visible-hand approach to both for-profit organizations and social enterprises. Using its framework, for-profit organizations can reflect on the consequences of their actions on society and how social value cocreation can improve social enterprise effectiveness. Originality/value To the best of the author’s knowledge, this paper is the first to bridge service-oriented approaches to marketing and social enterprise studies using philosophical value theory to improve understanding of social value cocreation.

Social entrepreneurship: creating social value when bridging holes

2018 ◽  
Vol 14 (4) ◽  
pp. 410-428 ◽  
Author(s):  
Suvi Kokko
Keyword(s):  
Value Creation ◽  
Social Enterprise ◽  
Institutional Logics ◽  
Social Enterprises ◽  
Social Value ◽  
Content Type ◽  
For Profit ◽  
Social Value Creation ◽  
Key Factor ◽  
Shared Goal

Purpose This paper aims to understand how social value is created in a context characterized by institutional complexity. By identifying stakeholders interacting in a social enterprise and the logics guiding their expected and experienced value, the study describes how social value is created when different institutional logics embedded in strong-tie networks are bridged. Design/methodology/approach Concepts of structural holes and institutional logics were applied to the empirical case of a social enterprise. Interviews provided the primary empirical material, but multiple data collection methods were used. Findings A shared goal facilitated co-existence of competing value logics, and provided common space forming multiple social value outcomes as products of the different logics. Research limitations/implications Limited to one case, this study shows that the interaction of otherwise unconnected stakeholders in a social enterprise, and their embeddedness in different institutional logics, provides one explanation for why and how social value is created. Practical implications Acknowledging and addressing gaps in knowledge and resources can lead to social value creation if social enterprises remain open to different logics. This suggests that co-existence of different logics can be a key factor for successful social value creation in social enterprises, if the competing logics are turned into complementary sources. Originality/value Dependency on logics from different networks of stakeholders shapes social enterprises to produce outcomes consistent with the different logics. The multiplicity of social value outcomes poses challenges for evaluating the success of social enterprises, especially when the tendency is to use evaluation approaches from the for-profit sector, focusing on the economic logic.

GoBhaarati- contributing to the “Journey of Healthy Living”

2021 ◽  
Vol 11 (1) ◽  
pp. 1-19
Author(s):  
Vinit Vijay Dani ◽  
Meeta Dasgupta
Keyword(s):  
Learning Outcomes ◽  
Social Enterprise ◽  
Intrinsic Value ◽  
Distribution Channel ◽  
Social Enterprises ◽  
Health And Wellness ◽  
Content Type ◽  
For Profit ◽  
Academic Level ◽  
Start Up

Learning outcomes The learning outcomes of this paper is as follows: to showcase how a futuristic mission and planned branding initiatives can help start-up social enterprise to create a successful brand; to explain how a comprehensive understanding of the target group and innovative products/services and channel strategies help GoBhaarati position itself as an upcoming not for profit social enterprise; to argue how proper brand mission and branding can help even a small startup to create a brand identity in a fiercely competitive fragmented market dominated by big players; the constraints GoBhaarati faced in constituting and aligning distribution channel. These impulsions can have legal, environmental and or managerial foundations. Case overview/synopsis GoBhaarati Agro Industries and Private Limited (GoBhaarati) operated as a nonprofit social enterprise in the Health and Wellness Industry, providing natural indigenous traditional Indian products such as millets, honey, turmeric, jaggery, rock salt and serving millet-based snacks to consumers. At the epicenter of Gobhaarati's branding strategy was its health and wellness positioning. The company's mission was to increase the positive perception of millets and to convince consumers that there was intrinsic value in a product's origin and production processes. Iriventi aimed to achieve a turnover of at least ten crores by 2025, but the company's sales and financial resources were limited. With this clouding in mind, Iriventi could not decide whether to let GoBhaarati stay niche in business or to expand it organically. Complexity academic level Graduate and executive management education students can use the case. The case may also be used to focus on entrepreneurship and distribution management for start-up social enterprises. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

Delineating novel aspects of social enterprise theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Patrick J. Murphy ◽  
Artem Kornetskyy ◽  
Joseph T. Nixon
Keyword(s):  
Social Enterprise ◽  
Social Enterprises ◽  
Ecological Value ◽  
Entrepreneurial Ventures ◽  
Content Type ◽  
For Profit ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
The Social ◽  
Enterprise Theory

Purpose Social enterprises are defined in practice in terms of one operational model generating measurable value in more than one of the economic, social and natural/ecological value denomination categories. However, entrepreneurship theory does not generally or explicitly reflect this definition, which has generated confusion about the social enterprise concept. The purpose of this paper is to contribute to social enterprise theory by delineating novel aspects of this definition and their conceptual ramifications. Design/methodology/approach The authors review the social enterprise literature with a focus only on the most original contributions and most distinct research questions. The authors do not explicitly review research on traditional for-profit entrepreneurial ventures, not-for-profit/non-governmental organizations or mainstream social entrepreneurial ventures. Findings The authors offer several implications for social enterprise theory based on practices that are unique to the area but not amenable other areas of entrepreneurship. The contribution is instrumental to establishing social enterprise as a distinct theoretic area. Originality/value By focusing on novel aspects of social enterprise not easily explainable by mainstream theoretic traditions, the authors offer an original contribution to the development of social enterprise theory.

scholarly journals The distinctive challenges and opportunities for creating leadership within social enterprises

2018 ◽  
Vol 14 (1) ◽  
pp. 71-91 ◽  
Author(s):  
Brad Jackson ◽  
Matthew Nicoll ◽  
Michael J. Roy
Keyword(s):  
Social Enterprise ◽  
Research Literature ◽  
Social Enterprises ◽  
Leadership Practice ◽  
Content Type ◽  
For Profit ◽  
Not For Profit ◽  
The Social ◽  
Challenges And Opportunities ◽  
Legal Forms

Purpose The purpose of this study is to present a systematic assessment of the distinctive challenges and opportunities associated with creating leadership within the realm of social enterprise. A modified and expanded form of Grint’s leadership lenses heuristic framework (i.e. person, position, process, performance, purpose and place) is used to examine and highlight what is particular about creating leadership in social enterprises by virtue of their distinctive missions, strategic contexts, legal forms and organisational structures and cultures. Based on this initial exploration, five research priorities are identified to better understand and then develop leadership practice in the social enterprise realm. Design/methodology/approach An enhanced heuristic framework for systematically examining leadership within the social enterprise research literature has been applied, drawing on the leadership practice literature. The application is illustrated through six instrumental case studies. Findings While there are a number of similarities between leading in the social enterprise realm and leading within the private, public and not-for-profit sectors, the levels of complexity, ambiguity and the lack of an established theoretical and practical knowledge base makes creating leadership in the social enterprise sector that much more challenging. On the positive side of the ledger, the fact that the purpose is at the core of social enterprise means that it is relatively easier to use the purpose to create a basis for common meaningful action, compared to leadership within the private and public sectors. Related to this, given the strongly local or “glocal” nature of social enterprise, a ready opportunity exists for leaders to draw upon a place as a strategic resource in mobilising followers and other stakeholders. The novel, uncertain and pioneering nature of a social enterprise is also arguably more tolerant and accommodating of a leadership mindset that focuses on posing questions regarding “wicked” problems compared to public, private for-profit and, indeed, traditional not-for-profit sector organisations. Originality/value As far as we can ascertain, this is the first systematic attempt to examine the distinctive challenges and opportunities associated with creating leadership within the social enterprise realm. The application of the heuristic framework leads to the identification of five key inter-related lines of empirical research into leadership practices within social enterprises.

ICT-enabled innovation, enterprise value creation and the rise of electronic social enterprise

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Asad Javed ◽  
Muhammad Yasir ◽  
Muhammad Ali ◽  
Abdul Majid
Keyword(s):  
Literature Review ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Value Creation ◽  
Social Entrepreneurship ◽  
Social Enterprise ◽  
Social Enterprises ◽  
Social Value ◽  
Content Type ◽  
Information And Communication

PurposeThe purpose of this paper is to develop a model of “electronic social entrepreneurship” by integrating social entrepreneurship and information and communication technology to enhance social enterprise effectiveness. Social enterprise has recently emerged as a contemporary form of enterprise to achieve sustainable social order. Thus, besides building economic value, a primary goal of these enterprises is to create superior social value. Although, a considerable number of studies exist on social enterprise, the literature is still lacking in the discussion on electronic social entrepreneurship.Design/methodology/approachThis study adopted inductive qualitative approach in which in-depth, semistructured interviews were conducted from 32 owners/managers/CEOs of registered social enterprises.FindingsThe analysis of interviews by qualified researchers resulted in the identification of four key themes. These themes included information and communication technology, information and communication technology–based innovation, environmental complexity and social value creation. Frequencies of all the identified themes were calculated, and based on these themes, literature review was conducted to find out the relationships between these themes and to introduce a model of electronic social entrepreneurship.Practical implicationsThe model developed could be used by social enterprises for achieving higher social and economic returns.Originality/valueBased on interviews and literature review, a unique model for electronic social entrepreneurship is developed.

What social enterprises can learn from the freemium business model

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Francisco Layrisse ◽  
Ezequiel Reficco ◽  
Andrés Barrios
Keyword(s):  
Latin America ◽  
Business Model ◽  
Social Enterprise ◽  
Social Enterprises ◽  
Theory And Practice ◽  
Significant Variable ◽  
Value Capture ◽  
Content Type ◽  
For Profit ◽  
The Social

PurposeThe purpose of this study is to identify how the value dynamics of the freemium business model (BM) play out in a social enterprise.Design/methodology/approachWe draw on a multiple case study of two social enterprises –one nonprofit (Aravind Eyecare) in Asia and one for-profit in Latin America (Biodent)– to analyze the implications of applying the value architecture of a freemium BM to social enterprises.FindingsThe freemium BM departs from standard practice when applied in social enterprises. Meaningful differences include the feasibility/desirability of converting free users to paying ones, the presence of significant variable costs –which requires balancing the ratio of free and paying customers– and the use of nontraditional pricing schemes to enhance value capture. The social freemium BM can increase scalability, value creation and value capture. Under this model, “beneficiaries” can be more than passive recipients of value and contribute to a venture's success in various ways –such as lowering its operational costs or enhancing its value proposition toward third parties.Originality/valueWhile in the past years commercial enterprises have been disrupted by the emergence of freemium platforms, the social enterprise field has barely taken notice. We extract lessons and implications from this paradigmatic change for the theory and practice of business model innovation in social enterprises, of particular relevance to Latin America, where social and environmental disequilibria remain a recurring feat.

BloodConnect: enriching lives

2015 ◽  
Vol 5 (5) ◽  
pp. 1-17
Author(s):  
Tripti Ghosh Sharma ◽  
Vishesh Srajan Tyagi ◽  
Laksh Sharma ◽  
Rupayan Banerjee
Keyword(s):  
Social Enterprise ◽  
Social Impact ◽  
National Level ◽  
Social Enterprises ◽  
Social Value ◽  
Multiple Stakeholders ◽  
Potential Donor ◽  
Content Type ◽  
Value Measurement ◽  
The Impact

Subject area Social enterprise, Social entrepreneurship. Study level/applicability PGDM, PGDM Executive. Case overview The case is about the evolution of a unique social organization, BloodConnect, over its journey of four years. Initiated by two Indian Institute of Technology (IIT) Delhi students in 2010, the organization went on to be recognized for making leeway into the hitherto underserved need of blood security in India. The case describes BloodConnect's evolution with respect to different dimensions of blood shortages and the organization's acquisition of knowledge over the years. BloodConnect acted as a facilitator to bring multiple stakeholders, including potential donor segments, beneficiaries, hospitals, government and NGOs, on the same platform to collectively identify solutions, thereby increasing the ownership of each segment toward an issue of importance to the society. While the organization started gaining visibility and was on its way to making its operation structured, it desired to move beyond the confines of Delhi-NCR to raise the movement to the national level, but it was faced with challenges peppered with lack of resources, lack of funds, absence of a permanent leadership and complex dynamics between the multiple stakeholders. Donor dependency for funds and amateur management were the other major impediments for its sustenance. The case brings forth the major challenges threatening the very existence of the organization as it grappled to identify solutions that could provide revenue sustainability without dampening its mission of creating social value. The case is of relevance to social enterprises in the context of a developing nation as most of the low and middle income countries face similar challenges pertaining to blood security. It also brings forth the issues of survival, scalability and the concept of social value measurement. In what are the myriad hurdles faced by start-ups, the traditional metrics might not be enough while measuring the impact created by a social enterprise. Expected learning outcomes To develop an insight into the unique challenges faced by start-up social ventures and options available to them for growth and subsequent consolidation. To enhance the understanding of interrelationship between mission focus, scale of operations, revenue sustainability and social impact. To introduce students to the concept of social value measurement. The students would be able to appreciate the uniqueness of the metrics specific to a social venture. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

The contributions of social entrepreneurship and transformational leadership to performance

2019 ◽  
Vol 39 (9/10) ◽  
pp. 719-737
Author(s):  
Ahmad Naderi ◽  
Leila Nasrolahi Vosta ◽  
Abolghasem Ebrahimi ◽  
Mohammad Reza Jalilvand
Keyword(s):  
Social Capital ◽  
Transformational Leadership ◽  
Value Creation ◽  
Social Entrepreneurship ◽  
Social Enterprise ◽  
Social Enterprises ◽  
Social Value ◽  
Rural Tourism ◽  
Content Type ◽  
Social Value Creation

Purpose The exploration of performance determinants in social enterprises has gained increasing relevance among researchers and practitioners, particularly in rural tourism. The purpose of this paper is to analyze the contributions of transformational leadership and social entrepreneurship to the performance of social enterprises in the context of rural tourism. Further, the mediating roles of social capital, creativity and social value were investigated. Design/methodology/approach Data were gathered through a survey of 168 employees of social enterprises operating in the rural tourism setting. Eight surveyors were sent out to conduct the survey. Data were analyzed by structural equation modeling (SEM) using AMOS 18.0. Findings The results of the SEM suggested that transformational leadership is positively associated with social value, social capital and performance of social enterprise. In addition, social entrepreneurship had a significant influence on social value, social capital and performance of social enterprise. Creativity and social value predicts the performance of social enterprise. Further, social capital was found to have a positive relationship with creativity. Finally, the mediating roles of social capital, creativity and social value were also confirmed. The findings thus highlight the power of the social value creation and social capital in the social enterprises operating in the rural destinations. Social implications The findings assert that social entrepreneurship and transformational leadership are key sources of social value creation, social capital and creativity in rural tourism context indicating the need for additional efforts on this kind of entrepreneurial activity. The findings can motivate policymakers to promote social entrepreneurship in rural tourism destinations as a means of stimulating bottom-up social capital and social value creation. Originality/value This study is among the first to examine the hypothesized relationships focusing on tourism social enterprises.

Emerging role of for-profit social enterprises at the base of the pyramid: the case of Selco

2017 ◽  
Vol 36 (1) ◽  
pp. 97-108 ◽  
Author(s):  
Sandeep Goyal ◽  
Bruno S. Sergi ◽  
Amit Kapoor
Keyword(s):  
Business Model ◽  
Social Enterprise ◽  
Business Models ◽  
Clean Energy ◽  
Social Enterprises ◽  
Base Of The Pyramid ◽  
Strategic Choices ◽  
Content Type ◽  
For Profit ◽  
The Social

Purpose The purpose of this paper is to analyze and understand the business logic of the for-profit social enterprises targeting the basic needs of the base of the pyramid (BoP) segment. A case study of an organization offering clean energy solutions to the BoP segment has been used to illustrate the socio-economic business model of the for-profit social enterprises, which can serve the underserved needs of the BoP segment using an inclusive approach. Design/methodology/approach This paper analyses Selco, a social enterprise offering energy solutions to the low-income population in rural India. The qualitative case-based research involves the secondary data inputs from the online sources and primary data inputs from the field interviews with the different stakeholders at Selco. Findings The research findings recommend the following strategic choices for the social enterprises – focus on segmentation; field-based experimentation, innovation and prototyping; local skill-building and engagement; hybrid organizational setup; systemic behavior change orientation; customized value offerings; last-mile delivery and support; and collaboration with non-traditional stakeholders. Practical implications The lessons learnt through the analysis of Selco provide tools and strategies to enable the social enterprises to better understand their business model and make informed decisions resulting in the effective social interventions while remaining sustainable. The paper offers an actionable framework for creating an inclusive formal market ecosystem that is sustainable, scalable and socially relevant. Originality/value This study is an original contribution to the field of social entrepreneurship. It undertakes a field study of the social enterprise delivering inclusive energy solutions to the BoP segment in India. The study of Selco brings out the learnings regarding the key strategic actions, which can lead to sustainable business models for targeting the BoP segment in developing countries like India

Sustainability adoption in project management practices within a social enterprise case

2019 ◽  
Vol 30 (2) ◽  
pp. 346-367 ◽  
Author(s):  
Satya Shah ◽  
Elmira Naghi Ganji
Keyword(s):  
Project Management ◽  
Social Enterprise ◽  
Management Practices ◽  
The Body ◽  
Social Enterprises ◽  
Sustainable Practices ◽  
Content Type ◽  
Non Profit ◽  
For Profit ◽  
Study Results

Purpose The purpose of this paper is to present the preliminary findings on the use of sustainable project management practices within social enterprise projects. The research gaps within this field have proposed the authors to address the challenges rising from lack of sustainable infrastructures in social-based projects both within for-profit and non-profit organisations. On the other side, behavioural needs and sustainable awareness of different stakeholders will be examined. Design/methodology/approach Secondary research consists of conducting a literature review clarifying the existing knowledge of the research topic within the body of literature. The stakeholders’ behavioural needs towards acting and implementing sustainable practices led to the adoption of sustainable practices within projects which are managed across profit and non-profit organisations. Findings The lack of sustainable behaviour and its adoption within organisations is also highlighted. The limitation of the research is the importance of integration of sustainable development (SD) within social projects. Such projects were identified as the drivers towards educating the society towards future generations’ sustainability awareness. However, if the adoption of sustainable practices is well established in some sectors (such as construction), literature tends to demonstrate a lack of information regarding other sectors, especially within social enterprises. Originality/value The novelty of the research is to develop an early understanding regarding linkages between sustainable practices and project management programmes within the social projects. The particular focus is given to corporate social responsibility and the comparative analysis has been made among for-profit and non-profit organisations in terms of SD metrics. The study results would be beneficial to the researchers and practitioners exploring within the same field.

Sign in / Sign up

Export Citation Format

Share Document