American Scientists’ Willingness to Use Different Communication Tactics

2021 ◽  
pp. 107554702110111
Author(s):  
John C. Besley ◽  
Todd P. Newman ◽  
Anthony Dudo ◽  
Leigh Anne Tiffany

The careful choice of tactics—such as specific messages, styles, channels, or sources—is how strategic science communicators ensure that the time and money going into communication results in intended changes to chosen audiences’ beliefs, feelings, and frames, as well as associated behaviors. Using a sample of scientists from American research universities ( N = 516), we assess scientists’ willingness to use 11 different communication tactics and the relationship between these tactics and potential predictors. We find that scientists are open to a range of communication tactics. Practical and theoretical implications for science communication are discussed.

2021 ◽  
Author(s):  
Loïc Rossi

<p>First published in 1887 by Ludwik Lejzer Zamenhof, Esperanto is the most successful constructed language, with speakers all around the globe and even native speakers.</p> <p>The relationship between Esperanto and science starts very early: the scientific journal <em>Internacia Scienca Revuo</em> was created in 1904 and the International Esperantist Science Association (ISAE) was founded in 1907 (Wera Blanke, <em>Scienca Revuo</em> 206, 2006). Many publications and books about scientific topics have since been written or translated in Esperanto. </p> <p>Esperanto has initially been envisioned as a lingua franca to be used in international communication, both in general and for scientific purposes. While English has since taken this role, there is still a desire to maintain and develop the scientific culture and the related terminology in Esperanto. Science outreach is one way to achieve this goal, and new projects have appeared in the last few years.</p> <p>Esperanto represents an interesting challenge for outreach : being a more neutral language, not related to a specific country or ethnic group, the community of speakers (albeit small) is by essence more international and more diverse than in national languages. This is an opportunity, but also comes with some difficulties.</p> <p>In this work, I’ll discuss the advantages and obstacles of communicating science in Esperanto. I’ll present various projects of science communication in Esperanto, with a focus on my personal experience with my YouTube channel <em>D-ro Loĉjo</em>, where I do videos about science and in particular about planetary science.</p>


2021 ◽  
Author(s):  
Matthew H. Slater ◽  
Joanna K. Huxster ◽  
Emily Scholfield

Despite decades of concerted efforts to communicate to the public on important scientific issues pertaining to the environment and public health, gaps between public acceptance and the scientific consensus on these issues remain stubborn. One strategy for dealing with this shortcoming has been to focus on the existence of the scientific consensus. Recent science communication research has added support to this general idea, though the interpretation of these studies and their generalizability remains a matter of contention. In this paper, we describe results of a large qualitative interview study on different models of scientific consensus and the relationship between such models and trust of science, finding that familiarity with scientific consensus is rarer than might be expected. These results suggest that consensus messaging strategies may not be effective.


Author(s):  
Т.А. Нестик

Приводятся результаты эмпирического исследования (N=1600), посвященного отношению россиян к новым технологиям. Показано, что позитивное отношение личности к новым технологиям поддерживается ценностями открытости к изменениям и отрицательно связано с ценностями сохранения. Удалось прояснить соотношение когнитивных, аффективных и поведенческих компонентов отношения личности к новым технологиям. Были выделены социально-психологические типы оценивания новых технологий («индифферентные», «ориентированные на влияние значимых других», «разборчивые», «прагматики», «ориентированные на безопасность»), а также социально-психологические типы отношения личности к новым технологиям («технофилы», «тревожные сторонники технического прогресса», «технофобы» и «безразличные к технологиям»). Выявлены социально-психологические предикторы технооптимизма, технофобии, технофилии и готовности использовать новые технологии. На основании проведенных исследований можно сделать вывод о том, что технофилия и технофобия являются не противоположными полюсами одной шкалы, а разными феноменами, связанными друг с другом. The results of an empirical study (N = 1600) devoted to the attitudes of Russians towards new technologies are presented. It is shown that the positive attitudes of the individual to new technologies is supported by the values of openness to change and is negatively associated with the values of conservation. We managed to clarify the relationship between the cognitive, affective and behavioral components of personal attitudes to new technologies. We have identified several socio-psychological types of assessment of new technologies ("indifferent", "relying on social support", "discerning", "pragmatists", "safety-oriented"), as well as socio-psychological types of personality attitudes to new technologies ("technophiles", "anxious supporters of technical progress", "technophobes", and "indifferent to technology"). The socio-psychological predictors of techno-optimism, technophobia, technophilia and willingness to use new technologies were identified. Based on the research carried out, it can be concluded that technophilia and technophobia are not opposite poles of the same scale, but different phenomena related to each other.


2012 ◽  
Vol 40 (114) ◽  
pp. 143-158
Author(s):  
Tarja-Lisa Hypén

THE BRAND OF THE CELEBRITY AUTHOR IN FINLAND | In the 21st century, the celebrity author has begun to interest researchers not only as a marketing phenomenon, but also as the literary institution’s own phenomenon. In my article, I explore the relationship of the celebrity author to the so-called acclaimed authors of modern times. In Anglo-American research, the celebrity author and the bestselling author are distinguished as separate author types, but in the case of Finnish Jari Tervo, these types combine. For almost 20 years, Jari Tervo has been amongboth the most sold and the most visible celebrity authors in his home country. I examine how the publicity and brand of the Finnish celebrity author are formed. I consider how the brand affects the author’s works on the one hand, and the reception of the works on the other. I point out the limiting effects of the brand, but I also examine how, in combining the high and the low, it affords mobility in the literary fields while it also offers an opportunity to influence society.


Author(s):  
Лариса ГАРУСОВА

Анализируется взаимосвязь и корреляция современной внешнеполитической стратегии США с общественной рефлексией на неё. Информационной основой работы являются результаты социологических опросов ведущих американских исследовательских центров, статистические данные, статьи, официальные документы. Прослежена связь официальных внешнеполитических доктрин и мнения американских граждан в отношении России и Китая. Выявлена корреляция между усилением антикитайских настроений в США за последние два года и появлением новой официальной стратегии Вашингтона в отношении КНР («Стратегический подход США к КНР») от 20 мая 2020 г. внешняя политика, США, стратегия, рефлексия, общественное мнение, Россия, Китай, национальная безопасность This article analyzes the relationship and correlation of the US modern foreign policy strategy with public reflection on it. Washington's active foreign policy and US claims to the role of world leader are supported by American society in recent decades. The informational basis of this work is the analysis of the sociological surveys of leading American research centers, statistics, academic articles, as well as official documents on the studied issues. The study revealed the peculiarities of the perception of traditional and new threats to national and international security by the American elite and society. The author traces the connection between official foreign policy doctrines and the opinions of American citizens regarding Russia and China. A correlation was found between the strengthening of anti-Chinese sentiment in the US over the past two years and the appearance of a new official strategy of Washington towards the PRC (“United States Strategic Approach to The People’s Republic of China”) in May 20, 2020. foreign policy, USA, strategy, reflection, public opinion, Russia, China, national security


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