scholarly journals Investigating the moderating effect of the demographic factors on post-purchase regrets at malls in Sri Lanka

2021 ◽  
Vol 10 (7) ◽  
pp. 67-77
Author(s):  
E.A.S.K. Ekanayake ◽  
E.A.C.P. Karunarathne
Keyword(s):  
Online Survey ◽  
Demographic Factors ◽  
Moderating Effect ◽  
Shopping Mall ◽  
Retail Sector ◽  
Effect Analysis ◽  
Factors Affecting ◽  
Related Service ◽  
Post Purchase ◽  
Return Process

As of 2020, the retail sector faced an existential challenge with rapid changes as one of the many sectors. The recent impact was noted due to the present COVID-19 pandemic throughout the world. Most customers have moved on with e-commerce platforms, while traditional customers still struggle with in-store shopping. This study was specifically aimed at the conventional customers who do in-store shopping in complexes. The objective of this study was to investigate the moderating effect of the demographic factors on post-purchase regret at malls. Two factors affecting post-purchase regret, namely, the number of alternatives forgone and the return process experience, were considered. Accordingly, the moderating effects of demographic factors of consumers who have purchased something from a shopping mall during the past two years were targeted for this. By conducting an online survey using a structured questionnaire, 383 responses were collected. Through the moderation effect analysis, the consumer career was identified as moderating variable for this relationship. The rest of the demographic factors considered for this study did not significantly moderate this relationship. The findings suggest that the number of alternatives in showcase must be limited with a sense of marketing. Further, the staff at the shop must provide proper guidance on the return process and related service by identifying loyal and non-loyal customers’ careers and lifestyles.

scholarly journals Consumers’ Post-purchase Regret Determinants in Sri Lankan Shopping Malls

2021 ◽  
pp. 47-60
Author(s):  
E. A. S. K. Ekanayake ◽  
E. A. C. P. Karunarathne
Keyword(s):  
Risk Aversion ◽  
Online Survey ◽  
Negative Relationship ◽  
Self Esteem ◽  
Sri Lankan ◽  
Shopping Malls ◽  
Factors Affecting ◽  
Customer Expectations ◽  
Long Time ◽  
Post Purchase

Aims: This study aims to find the factors affecting post-purchase regret at shopping malls in Sri Lanka.  Marketing needs better recognition of customer behavior decisions. The importance of this study is to find the gaps in customer expectations and what malls actually deliver. It also aims to identify ways to create the best possible post-purchase customer experience. Study design: Factors considered in this study have framed the number of alternatives forgone, the return process experience at mall shop, the self-esteem, and risk-aversion of the consumer. Place and duration of study: People who have shopped at malls during the year 2020 were chosen via an online survey, and 369 responses were collected concerning the period mentioned above. Methodology: A questionnaire was used to gather data, and its reliability has been tested with Pearson Product-Moment values and reliability measured via a factor analysis using SPSS application. Results: The results indicated that the number of alternatives forgone, return procedure of the mall shop, and the consumers' self-esteem positively associated with post-purchase regret. At the same time, risk-aversion shows a negative relationship with post-purchase regret. Conclusion: The number of alternatives is the most significant factor that relates to post-purchase regret. To lower the regret of alternatives forgone, mall shop managers must look into customer’s preferences. It is better to cluster the loyal and non-loyal customers in a long time. The number of options showcase in the mall must be limited, but with a sense of marketing. To decrease dissatisfaction with the return procedure, one should enhance the services behind the return procedure and provide correct directions. Risk aversion is negatively proportional to post-purchase regret.

Consumer Preferences for Green Skin Avocados in the US Market: The Role of Experienced Quality Attributes, Credence Attributes, and Demographic Factors

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Fredy H. Ballen ◽  
Edward Evans ◽  
Yenny Katherine Parra-Acosta
Keyword(s):  
Online Survey ◽  
Consumer Preferences ◽  
Demographic Factors ◽  
Quality Attributes ◽  
Fat Content ◽  
Factors Affecting ◽  
Credence Attributes ◽  
Consumption Data ◽  
The Us

Abstract The purpose of this paper is to assess the effect of experienced quality attributes, credence quality attributes and demographic factors affecting green-skin avocado consumption. Data for the present study came from a consumer online survey to 355 avocado consumers. Consumer preferences were modeled by an ordered logit model. Results indicate that experienced quality attributes are the main drivers for green-skin avocado followed by origin and health credence attributes, respectively. Demographic factors other than ethnicity do not play a significant role for green-skin avocado consumption. Among other things, the findings indicate that consumers place a higher valuation on higher fat content compared to low calorie content, implying that the latter attribute should not be touted at the expense of the former. To the extent possible, the industry should focus on cultivars with higher fat content and develop promotional activities to target non-Hispanic consumers. The present study constitutes an effort to contribute to the existing literature as it explores the role of health credence attributes, a topic that has not received much attention.

scholarly journals Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing

2021 ◽  
Vol 13 (2) ◽  
pp. 1010
Author(s):  
Antonio Marín-García ◽  
Irene Gil-Saura ◽  
María Eugenia Ruiz-Molina ◽  
Gloria Berenguer-Contrí
Keyword(s):  
Brand Equity ◽  
Consumer Satisfaction ◽  
Business Models ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Retail Sector ◽  
Competitive Advantages ◽  
Sustainable Business ◽  
Sustainable Business Models ◽  
Discount Stores

Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In the dynamic and turbulent environment in which retail companies operate, sustainable practices are posited as an opportunity for their progress and survival. Through this article, it is intended to advance the nature and dimensions of this construct and examine its influence on store equity and consumer satisfaction. Furthermore, this work analyses the moderating effect of gender on these variables and the mediating nature of brand equity in the development of consumer satisfaction. All this is developed through a quantitative study carried out on a sample of 510 consumers of different food retail commercial formats (hypermarkets, supermarkets, and discount stores) in Spain. The technique used for data analysis is partial least squares (PLS) regression. The results show the importance of sustainability and brand equity in the development of consumer satisfaction in the retail sector, with the intensity of its effects being a gender issue. On the other hand, brand equity is positioned as a key element thanks to its mediating effect between sustainability and satisfaction. All of this points to the need to move towards more sustainable business models.

scholarly journals Psychological Factors Affecting Risk Perception of COVID-19: Evidence from Peru and China

2021 ◽  
Vol 18 (12) ◽  
pp. 6513
Author(s):  
Fredy S. Monge-Rodríguez ◽  
He Jiang ◽  
Liwei Zhang ◽  
Andy Alvarado-Yepez ◽  
Anahí Cardona-Rivero ◽  
...  
Keyword(s):  
Risk Perception ◽  
Risk Communication ◽  
Online Survey ◽  
Factors Affecting ◽  
Self Confidence ◽  
Global Pandemic ◽  
Negative Effect ◽  
The Government ◽  
Using Data ◽  
Health Field

COVID-19 has spread around the world, causing a global pandemic, and to date is impacting in various ways in both developed and developing countries. We know that the spread of this virus is through people’s behavior despite the perceived risks. Risk perception plays an important role in decision-making to prevent infection. Using data from the online survey of participants in Peru and China (N = 1594), data were collected between 8 July 31 and August 2020. We found that levels of risk perception are relatively moderate, but higher in Peru compared to China. In both countries, anxiety, threat perception, self-confidence, and sex were found to be significant predictors of risk perception; however, trust in the information received by government and experts was significant only in Peru, whereas self-confidence had a significant negative effect only for China. Risk communication should be implemented through information programs aimed at reducing anxiety and improving self-confidence, taking into consideration gender differences. In addition, the information generated by the government should be based on empirical sources. Finally, the implications for effective risk communication and its impacts on the health field are discussed.

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