scholarly journals Female Users’ Behavioral Intention to Purchase in Social Commerce through Social Networking Sites

2021 ◽  
Vol 6 (2) ◽  
pp. 137
Author(s):  
Phyo Min Tun
Keyword(s):  
Social Influence ◽  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Social Commerce ◽  
Intention To Purchase ◽  
The Relationship ◽  
Positive Effect

The present study aims to discover the relationship among social influence, verbal influence, easiness, trust, enjoyment, and intention to purchase in social commerce (S-Commerce), particularly by female users of social networking sites (SNS). A total of 280 responses were collected from female SNS users through an online survey. The obtained data were further examined for normality, construct validity, reliability, and model fit, using Structural Equation Modeling (SEM) to test the hypotheses. This study confirmed that social influence had a significant effect on verbal influence and trust; meanwhile enjoyment was influenced by trust and easiness. The results also revealed that trust and enjoyment had a positive effect on intention to purchase products or services from social commerce by the female SNS users. Moreover, verbal influence provided an impact on trust and easiness; while the relationship between social influence and enjoyment, easiness, and trust was not significant. These results contribute to offering fruitful insights for sellers and vendors of social commerce in attracting and acquiring the attention of female customers; as a result, it leads to achieving higher profits and flourishing business activities in social commerce.

scholarly journals How Social Norms Affect Consumer Intention to Purchase Certified Functional Foods: The Mediating Role of Perceived Effectiveness and Attitude

Foods ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 1151
Author(s):  
Edward Shih-Tse Wang ◽  
Yun-Hsuan Chu
Keyword(s):  
Social Norms ◽  
Social Influence ◽  
Structural Equation ◽  
Functional Foods ◽  
Consumer Perceptions ◽  
Equation Modeling ◽  
Perceived Effectiveness ◽  
Injunctive Norms ◽  
Intention To Purchase ◽  
Positive Effect

Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory, this study explored how social norms (i.e., descriptive and injunctive) affect consumer perceptions and willingness to purchase CFFs. Consumers of CFFs in Taiwan were invited to participate in this study, and 398 valid questionnaires were received. Collected data were assessed through structural equation modeling. The results revealed that descriptive and injunctive norms exerted a positive effect on perceptions of the effectiveness of CFFs. However, although injunctive norms exerted a positive effect on consumer attitude, the effect of descriptive norms on attitude was not significant. Furthermore, consumer perceptions on the effectiveness of CFFs affected their attitude toward CFFs, consequently increasing their intention to purchase CFFs. This study contributes to the literature by providing insights into the relationship between social norms, perceived effectiveness, and attitudes regarding CFFs. The results of this study provide directions to CFF marketers for developing marketing strategies and establishing marketing communication strategies from the perspective of social influence.

From sPassion to sWOM: the role of flow

2018 ◽  
Vol 42 (2) ◽  
pp. 191-204 ◽  
Author(s):  
Carolina Herrando ◽  
Julio Jimenez-Martinez ◽  
M. Jose Martin De Hoyos
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Social Commerce ◽  
Social Stimuli ◽  
Content Type ◽  
The Social ◽  
Positive Effect ◽  
Percent Female

Purpose Social commerce websites entail a completely new scenario for sharing experiences and opinions due to its richness in terms of social interactions. Nowadays, users can interact with the company and with other users; hence, it seems important to study how social stimuli affect users. Drawing on the stimulus-organism-response framework and flow theory, the purpose of this paper is to propose that the social stimulus (named social passion (sPassion)) has a positive effect on the organism (state of flow), which leads to a users’ positive response (via social word of mouth (sWOM)). Design/methodology/approach The data were collected through an online survey in 2015. The sample consists of 771 users of social commerce websites, of which 51 percent are male and 49 percent female, aged between 16 and 80 years old. Structural equation modeling was used to analyze the data with the statistical software SPSS version 22 and EQS 6. Findings The empirical results confirm that passionate users are prone to experience a state of flow and, as a consequence, share positive sWOM. Originality/value This study contributes to the literature on customers’ online participation, and the findings are hoped to help companies in developing social commerce websites that boost users’ exchange of information.

Users’ Level of Gratification, Service Mechanism on Continuance Motivation to Play Online Games in Social Networking Sites

2015 ◽  
Vol 21 (4) ◽  
pp. 973-975
Author(s):  
Anderes Gui ◽  
Yudi Fernando ◽  
Ika Sari Wahyuni
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Online Games ◽  
Equation Modeling ◽  
Online Game ◽  
Game Players ◽  
Level Of Motivation ◽  
Relationship Of ◽  
The Relationship

The objective of study to examines the relationship of users’ level of gratification, service mechanism on continuance motivation to play online games in social networking sites. Data was collected from 406 game players in Malaysia and analyzed with Structural Equation Modeling-SmartPLS. Results found that three factors to measure users’ level of gratification to play online games were statistically significant on continuance motivation. Hypothesis regarding the fairness of game online service provider was rejected and incentive given to online game players was supported the hypothesis. A higher level of fairness will lower players’ level of motivation to play the online game. Further study is needed in the analysis of the relationship between fairness and motivation to play an online game.

scholarly journals Parents’ Concerns Over Internet Use, Their Engagement in Interaction Restrictions, and Adolescents’ Behavior on Social Networking Sites

2019 ◽  
Vol 52 (8) ◽  
pp. 1569-1581 ◽  
Author(s):  
Katrien Symons ◽  
Ini Vanwesenbeeck ◽  
Michel Walrave ◽  
Joris Van Ouytsel ◽  
Koen Ponnet
Keyword(s):  
Risk Perception ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Internet Use ◽  
Parental Mediation ◽  
Equation Modeling ◽  
Internet Mediation ◽  
The Relationship ◽  
Positive Effect ◽  
Triadic Data

Little is known about parents’ motivations to engage in Internet mediation nor about how parents may influence each other’s Internet mediation practices. The present study uses triadic data, with reports from the mother, the father, and the adolescent child from the same family ( N = 357). Structural equation modeling (SEM) is applied for testing the relationship between parents’ concerns over Internet risks, parents’ engagement in mediation practices, and the adolescent’s engagement in risk behavior on social network sites (SNSs). Parents’ risk perception was not related to mediation practices, but the mother’s risk perception had a positive effect on the father’s engagement in parental mediation. Parental mediation predicted less online contact with strangers by the adolescent. The results show that both parents contribute individually to their adolescent child’s safe Internet use, which stresses the importance of involving both parents in parental mediation research.

scholarly journals Performance of Factors Influencing Customers’ Purchase Intention Towards Online SNSs Sellers

2019 ◽  
Vol 9 (1) ◽  
pp. 3440-3443
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Online Survey ◽  
Social Commerce ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
Trust And Reputation ◽  
Practical Guidelines ◽  
Pls Analysis

Business on social commerce has become trending due to facilities provided by Social Networking Sites (SNSs). Trust and reputations are the de facto challenges that influence social commerce customers’ purchase intention, an area of research that is sparse in the literature. The objective of this study is to identify different factors that may influence customers’ purchase intention particularly in transactions with online SNSs sellers. The study collected 397 responses collected from the online survey were analyzed using PLS analysis. The study resulted that e-WoM content, the propensity to trust and reputation significantly influence consumers’ intention to purchase a product from online SNSs sellers. The results of this study are expected to advance the purchase intention literature in the context of social commerce and to offer practical guidelines for online SNSs sellers to develop their business.

Analisis Peranan Kepuasan Dan Komitmen Sebagai Perantara Pengaruh Kualitas Jasa Tutorial Online Terhadap Loyalitas Mahasiswa

2018 ◽  
Vol 9 (2) ◽  
pp. 18-32
Author(s):  
Andy Mulyana ◽  
Devi Ayuni
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Positive Influence ◽  
Management Program ◽  
Equation Modeling ◽  
Online Tutorial ◽  
Student Loyalty ◽  
The Relationship ◽  
Positive Effect

This study aims to evaluate the role of satisfaction and commitment as mediating the effect of service quality on student loyalty as the user of Open University's Online Tutorial. Based on data analysis on student of Management program 229 as respondents with Structural Equation Modeling (SEM), this study found the relationship between: (1) positive influence of service quality to satisfaction and loyalty of students using tuton; (2) the positive effect of satisfaction on student loyalty using tuton; (3) satisfaction is a mediator between service quality and loyalty of students using tuton. Conversely, commitment has no positive effect on student loyalty as a tuton user. In addition, commitment does not mediates the effect of satisfaction on the loyalty of tuton users. Keywords: service quality, satisfaction, commitment, loyalty

User experience sharing

2018 ◽  
Vol 52 (5/6) ◽  
pp. 1154-1184 ◽  
Author(s):  
Tom Chen ◽  
Judy Drennan ◽  
Lynda Andrews ◽  
Linda D. Hollebeek
Keyword(s):  
User Experience ◽  
Online Communities ◽  
Structural Equation ◽  
Online Survey ◽  
Mobile App ◽  
Equation Modeling ◽  
Content Type ◽  
Key Driver ◽  
The Relationship ◽  
Level Of Effort

PurposeThis paper aims to propose user experience sharing (UES) as a customer-based initiation of value co-creation pertaining to service provision, which represents customers’ level of effort made for the direct benefit of others in their service network. The authors propose and empirically examine a user experience sharing model (UESM) that explicates customer-to-customer (C2C) UES and its impacts on firm-desired customer-based outcomes in online communities.Design/methodology/ApproachBased on an extensive review, the authors conceptualize UES and UESM. By using online survey data collected from mobile app users in organic online communities, the authors performed structural equation modeling analyses by using AMOS 24.FindingsThe results support the proposed UESM, showing that C2C UES acts as a key driver of both firm-desired customer efforts and customer insights. The results also confirmed that service-dominant (S-D) logic-informed motivational drivers exert a significant impact on C2C UES. Importantly, C2C UES mediates the relationship between S-D logic-informed motivational drivers and firm-desired customer-based outcomes.Originality/valueThis study offers a pioneering attempt to develop an overarching concept, UES, which reflects customers’ initiation of value co-creation, and to empirically examine C2C UES. The empirical evidence supports the key contention that firms should proactively facilitate C2C UES.

scholarly journals Sustainable Orientation of Management Capability and Innovative Performance: The Mediating Effect of Knowledge Management

2020 ◽  
Vol 12 (4) ◽  
pp. 1366
Author(s):  
Julio C. Acosta-Prado ◽  
Oscar H. López-Montoya ◽  
Carlos Sanchís-Pedregosa ◽  
Ulpiano J. Vázquez-Martínez
Keyword(s):  
Knowledge Management ◽  
Structural Equation ◽  
Health Sector ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Innovative Performance ◽  
Management Capability ◽  
The Relationship ◽  
Positive Effect

The literature suggests that innovation allows organizations to reach a desirable level of sustainability. There is evidence to support the role of knowledge management (KM) as well as management capability (MC) in producing a sustainable approach at organizations. Furthermore, organizations commonly achieve sustainable practices through corporate social responsibility (CSR). In particular, the health sector is increasingly implementing CSR strategies, although with a narrow understanding of the factors to success. Hence, trends lead to asymmetric growth between organizations. This study aims to examine the mediating role of KM in the relationship between MC and innovative performance (IP) in 331 Health Provider Institutions (HPIs). The research reflective model was assessed through Partial Least Squares Structural Equation Modeling (PLS-SEM). According to the results, MC has a positive effect on IP, MC has a positive effect on KM, and KM has a positive effect on IP. Likewise, KM significantly mediates the relationship between MC and IP. Our findings support the importance of KM in addressing MCs in HPIs as it enables innovative practices to address CSR goals to achieve a sustainable impact. Moreover, this study contributes by expanding KM to contexts that are not usually studied, such as health in a South American country.

scholarly journals #SocialMedia: Exploring the Relationship of Social Networking Sites on Body Image, Self-Esteem, and Eating Disorders

2017 ◽  
Vol 3 (2) ◽  
pp. 205630511770440 ◽  
Author(s):  
Sara Santarossa ◽  
Sarah J. Woodruff
Keyword(s):  
Body Image ◽  
Eating Disorder ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Survey ◽  
Self Esteem ◽  
Social Networking Site ◽  
Dependent Relationship ◽  
Relationship Of ◽  
The Relationship

The aim of this study was to investigate whether problematic social networking site (SNS) use (i.e., degree of dependent relationship with SNSs), total SNS time/day, total SNS friends, and specific SNS activities were related to body image (BI), self-esteem (SE), and eating disorder (ED) symptoms/concerns. A sample of young adults ( N = 147) completed an online survey which measured SNS usage, problematic SNS use, BI, SE, and ED symptom/concerns. The findings revealed that females and males spent 4.1 ± 3.9 and 2.9 ± 2.8 hr on SNS, respectively, with the majority of time spent lurking (i.e., looking at another users’ profile but not actually communicating with them). Furthermore, problematic SNS use was found to be related to BI, SE, and ED symptoms/concerns. Moreover, SNS activities, such as lurking and posting comments on others’ profiles, were found to be related to BI, whereas SNS total time was found to be related to ED symptoms/concerns. Overall, this study demonstrates the possible correlational influence of SNSs on BI, SE, and ED symptoms/concerns.

Social Comparison Orientation and Cyberbullying Perpetration and Victimization: Roles of Envy on Social Networking Sites and Body Satisfaction

2021 ◽  
pp. 088626052110234
Author(s):  
Jingyu Geng ◽  
Yuhui Wang ◽  
Hongxia Wang ◽  
Pengcheng Wang ◽  
Li Lei
Keyword(s):  
Social Networking ◽  
Social Comparison ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Body Satisfaction ◽  
The Body ◽  
Equation Modeling ◽  
Satisfaction Scale ◽  
Slope Test ◽  
Social Comparison Orientation

Although some studies have explored the psychological and behavioral outcomes of social comparison orientation (SCO), few have explored the associations of SCO with cyberbullying perpetration and victimization. The current study aimed to investigate the associations of SCO with cyberbullying perpetration and victimization, and considered envy on social networking sites (SNS) as a mediator and body satisfaction as a moderator in these relations. To test our expectations, 941 adolescents aged between 10 and 16 years ( M = 13.15, SD = 1.18) completed multiple questionnaires, namely the Social Comparison Orientation Scale, the Revised Cyber Bullying Inventory, an envy scale revised for the SNS context, and the Body Areas Satisfaction Scale. Correlation analysis revealed that cyberbullying perpetration and cyberbullying victimization were significantly and positively correlated with SCO and envy on SNS, and significantly and negatively correlated with body satisfaction. The results of structural equation modeling (SEM) revealed that envy on SNS played a mediating role in the associations of SCO with cyberbullying perpetration and victimization. The results of SEM and simple slope test analysis indicated that body satisfaction weakened the direct association of SCO with envy on SNS and further weakened the indirect associations of SCO with cyberbullying perpetration and victimization via envy on SNS. Specifically, individuals with high levels of SCO were more likely to feel envious on SNS, and further tended to bully others and be bullied online when they were dissatisfied with their bodies. In other words, positive body satisfaction protected individuals with high levels of SCO from cyberbullying perpetration and victimization by decreasing their feelings of envy on SNS.

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