scholarly journals Kredibilitas Influencer dalam Membentuk Kepercayaan Konsumen terhadap Brand

2021 ◽  
Vol 1 (1) ◽  
pp. 54-60
Author(s):  
Rifqi Adrianto ◽  
Kurnia
Keyword(s):  
Brand Trust ◽  
Probability Sampling ◽  
Campaign Strategy ◽  
Research Population ◽  
The Media ◽  
Independent Variable ◽  
Data Collection Technique ◽  
Promotion Campaigns ◽  
Positive Effect ◽  
Advertising And Promotion

Abstract. Advertising and promotion campaigns often involve influencers to deliver messages through the media to increase consumer trust in the brand. In addition, influencers have a level of credibility which has an impact on the level of trust in the brand. Zilingo is one of the fashion e-commerce brands on the online platform, which also takes advantage of influencers' credibility in their advertising campaign strategy. However, in entering the eMarket Platform, Zilingo as a new E-commerce platform is required to be able to build brand trust in order to compete with e-commerce brands that have previously existed as market leaders. Establishing trust in a brand is very important because Brand Trust is the main consideration for consumers to buy products. The research has several variables, namely Trustworthiness, Expertise, Similarity, Attractiveness as the independent variable and Brand Trust as the dependent variable. This research uses a quantitative approach and a positivist paradigm based on observations of social realities that occur. The research population is Zilingo consumers. The data collection technique is done by using non probability sampling. Based on the calculation of the sample formula, it is known that the number of samples in this study was 100 respondents. The results showed that Trustworthiness, Expertise, Similarity, Attractiveness had a significant positive effect on Brand Trust.   Abstrak. Kampanye periklanan dan promosi seringkali melibatkan influencer untuk mengantarkan pesan melalui media guna meningkatkan kepercayaan konsumen terhadap brand. Selain itu, Influencer memiliki tingkat kredibilitas yang berdampak pada tingkat kepercayaan terhadap brand. Zilingo merupakan salah satu fashion e-comerce brand pada Platform online, yang juga memanfaatkan kredibilitas influencer dalam strategi kampanye iklannya. Namun, dalam memasuki eMarket Platform, Zilingo sebagai new E-comerce dituntut mampu membangun kepercayaan brand agar dapat bersaing dengan e-comerce brand yang telah lebih dahulu ada sebagai market leader. Membentuk kepercayaan terhadap brand merupakan hal yang sangat penting karena Brand Trust menjadi pertimbangan utama konsumen untuk membeli produk. Dalam penelitian memiliki beberapa Variable yaitu Trustworthiness, Expertise, Similarity, Attractiveness sebagai Variable independent dan Brand Trust sebagai Variable dependent. Dalam penelitian ini digunakan pendekatan kuantitatif dan paradigma positivism berdasarkan pengamatan terhadap realitas sosial yang terjadi. Populasi penelitian yaitu konsumen Zilingo. Teknik pengumpulan data dilakukan dengan non probability sampling. Berdasarkan perhitungan rumus sampel diketahui bahwa jumlah sampel penelitian ini adalah 100 responden. Hasil penelitian menunjukkan bahwa Trustworthiness, Expertise, Similarity, Attractiveness memiliki pengaruh positif yang signifikan terhadap Brand Trust.

scholarly journals Pengaruh Kesadaran Wajib Pajak, Pengetahuan Peraturan Pajak, dan Penyuluhan Perpajakan terhadap Kepatuhan Pembayaran Pajak Transaksi E-Commerce di Surabaya

2021 ◽  
Vol 1 (2) ◽  
pp. 173-185
Author(s):  
Aloisius Hama
Keyword(s):  
Social Media ◽  
Tax Compliance ◽  
Significant Positive Effect ◽  
Analysis Model ◽  
Study Results ◽  
Research Population ◽  
Independent Variable ◽  
Transaction Tax ◽  
Positive Effect ◽  
Intended Effect

Testing the intended effect for the taxpayer, knowledge of tax regulations, and tax counseling with transaction tax payment compliance for e-commerce actors is the purpose of this research. The research population involves E-commerce actors in the fashion sector who operate on Instagram social media accounts and are located in Surabaya. Multiple Linear Regression is the provision chosen in the data analysis model of this study because this study was designed to examine the influence of the independent variable with the dependent variable. The study results indicate that the growing awareness of taxpayers has a negative and insignificant effect on compliance with paying taxes for e-commerce actors. Knowledge of tax regulations partially found a significant positive effect on tax compliance for e-commerce actors. Then, other results show that partial tax counseling has a positive effect that is not considered significant on tax compliance for e-commerce players.

PENGARUH LEVERAGE, DAN LIKUDITAS TERHADAP KEBIJAKAN DIVIDEN DENGAN PROFITABILITAS SEBAGAI VARIABEL KONTROL

2015 ◽  
Vol 10 (1) ◽  
pp. 43
Author(s):  
Umi Murtini ◽  
Gerry Rante
Keyword(s):  
Dividend Policy ◽  
Stock Exchange ◽  
Control Variable ◽  
Manufacturing Companies ◽  
Purposive Sampling ◽  
Research Population ◽  
Negative Effect ◽  
Independent Variable ◽  
Positive Effect ◽  
Research Analysis

ABSTRACT This research aims to examine the effects of leverage and liquidity on dividend policy with profitability as control variable. Independent variables were used leverage and liquidity. Dependent variable was used dividend policy. This research used profitability as control variable.The research population was manufacturing companies that listed in Indonesia Stock Exchange (IDX) in period of 2009-2012. Sample was collected by purposive sampling method. Total of 18 manufacturing companies were taken as sample of research. Analysis method of this research used multiple regression.The result of this research showed that leverage had negative effect on dividend policy. While liquidity didn’t have effect on dividend policy. As control variable, profitability had positive effect on dividend policy. This empirical evidence of research proved that profitability could be added as independent variable. Keywords : Dividend Policy, Leverage, Liquidity and Profitability ABSTRAK Penelitian ini bertujuan untuk memperoleh bukti empiris tentang pengaruh leverage dan likuiditas terhadap kebijakan dividen dengan profitabilitas sebagai variabel kontrol. Variabel independen yang digunakan adalah leverage dan likuditas. Variabel dependen yang digunakan adalah kebijakan dividen.Penelitian ini menggunakan profitabilitas sebagai variabel kontrol.Populasi dalam penelitian adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) pada periode 2009-2012.Sampel yang dikumpulkan menggunakan metode purposive sampling.Total 18 perusahaan ditentukan sebagai sampel.Metode analisis penelitian ini menggunakan regresi linier berganda.Pengumpulan data menggunakan metode purposive sampling terhadap perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2009 sampai 2012.Sebanyak 18 perusahaan manufaktur digunakan sebagai sampel.Metode analisis dari penelitian ini menggunakan regresi berganda.Hasil dari penelitian ini menunjukkan bahwa leverage memiliki pengaruh negatif terhadap kebijakan dividen. Sedangkan likuditas tidak memiliki pengaruh terhadap kebijakan dividen.Sebagai variabel kontrol, profitabilitas berpengaruh positif terhadap kebijakan dividen.Bukti empiris dari penelitian ini membuktikan bahwa profitabilitas dapat ditambahkan sebagai variabel independen. Kata Kunci: Kebijakan Dividen, Leverage, Likuiditas dan Profitabilitas.

scholarly journals PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN PENGGUNAAN JASA ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PERHIASAN PERAK DI SUNAKA JEWELRY CELUK, SUKAWATI, GIANYAR

2019 ◽  
Vol 4 (1) ◽  
pp. 103
Author(s):  
Ni Kadek Bintang Indah Rumaladewi ◽  
I Nyoman Taun
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Validity And Reliability ◽  
Research Population ◽  
Data Collection Technique ◽  
Positive Effect

This study aims to determine: (1) the effect of product quality on purchase decision of silver jewelry in Sunaka Jewelry, (2) the effect of brand image on purchase decision of silver jewelry in Sunaka Jewelry, (3) the effect of endorsement usage on purchase decision of silver jewelry in Sunaka Jewelry, and (4) the effect of product quality, brand image, and endorsement usage on purchase decision of silver jewelry in Sunaka Jewelry. This research is a survey research. Population in this research is all customer of Sunaka Jewelry Celuk, Sukawati, Gianyar which purchased silver jewelry from Sunaka Jewelry. The sampling technique used accidental sampling with the number of samples counted 75 peoples. Data collection technique using questionnaires that have been tested for validity and reliability. Data nalysis technique used is multiple regression.The results of the research shows that: (1) product quality had positive effect on purchase decision on Sunaka Jewelry (showed by the significance value of 0,006 < 0,050 and regression coefficient = 0,206), (2) brand image had positive effect on purchase decision on Sunaka Jewelry (showed by the significance value of 0,028 < 0,050 and regression coefficient = 0,250), (3) endorsement usage had positive effect on purchase decision on Sunaka Jewelry (showed by the significance value of 0,015 < 0,050 and regression coefficient = 0,231), and (4) the product quality, brand image, and endorsement usage influence simultaneaously to purchase decision on Sunaka Jewelry (showed by F count = 23,753 and significance value of 0,000 < 0,050).Keywords: product quality, brand image, endorsement usage, purchase decision

scholarly journals EXPOSURE BERITA TERHADAP MINAT PARIWISATA LOMBOK PASCA GEMPA

2019 ◽  
Vol 18 (1) ◽  
Author(s):  
Gusmia Arianti
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Survey Method ◽  
Significant Positive Effect ◽  
Dependent Variables ◽  
Effect Theory ◽  
The Media ◽  
Independent Variable ◽  
Positive Effect

The focus of the research is looking at the influence of exposure to news that appears on television against the interest in visiting. The study was conducted with a survey method for 66 respondents, data collection was conducted in December 2018-February 2019, by using linear regression analysis. The exposure of the media to become an independent variable and interest in visits are dependent variables. The results showed that news exposure to television mass media about Lombok tourism after the earthquake in August 2018 then gave a significant positive effect on the interest of community visits to Lombok. Television is considered to play an important role in the dissemination of information. This is in accordance with the uses and effect theory, where the need for information will affect the behavior of recipients of information.

scholarly journals Pengaruh Pelayanan Fiskus dan Sikap Wajib Pajak Terhadap Kepatuhan Wajib Pajak (Wajib Pajak Orang Pribadi Di Kota Bandung Tahun 2016)

2020 ◽  
Vol 5 (2) ◽  
pp. 243
Author(s):  
Heriyah Heriyah
Keyword(s):  
Linear Regression Analysis ◽  
Tax Compliance ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Independent Variable ◽  
Questionnaire Method ◽  
The City ◽  
Positive Effect

The number of taxpayers is increasing from year to year but there are still obstacles that can hinder efforts to increase the tax ratio, which becomes an obstacle is tax compliance. Several factors that can affect taxpayer compliance taken in this study are fiscal services and taxpayer attitudes. This research was conducted to assess the level of taxpayer compliance, especially individuals in the city of Bandung by using this independent variable. Fiscal service variables and taxpayer attitudes were chosen because they tend to be more in line with individual taxpayers than other variables. Because these two variables are directly related to how individual taxpayers will determine the attitude of taxpayers on taxpayer compliance and individual taxpayers with tax authorities, in this case taxpayer services on taxpayer compliance. The population in this study is an individual taxpayer who is in the city of Bandung. Based on data obtained from five Primary Tax Offices in Bandung until 2016, there were 749,929 people who were personal taxpayers. Not all effective individual taxpayers obey the existing rules, so that the research is carried out because of their large number, therefore for time and cost efficiency sampling is carried out. Sampling was conducted on 400 people using probability sampling methods. The primary data collection method used was a questionnaire method, while the data analysis technique used in this study was multiple linear regression analysis. Based on the results of the analysis carried out, it is concluded that fiscal services and taxpayer attitudes have a significant positive effect on taxpayer compliance either simultaneously or partially. Jumlah wajib pajak dari tahun ke tahun semakin meningkat tetapi masih ada kendala yang dapat menghambat upaya peningkatan rasio pajak, yang menjadi kendala adalah kepatuhan pajak (tax compliance). Beberapa faktor yang dapat mempengaruhi kepatuhan wajib pajak yang diambil dalam penelitian ini adalah pelayanan fiskal dan sikap wajib pajak. Penelitian ini dilakukan untuk menilai tingkat kepatuhan wajib pajak, terutama orang pribadi di kota Bandung dengan menggunakan variabel independen ini. Variabel pelayanan fiskal dan sikap wajib pajak dipilih karena cenderung lebih sesuai dengan wajib pajak orang pribadi dibandingkan dengan variabel lain. Karena kedua variabel tersebut berhubungan langsung dengan bagaimana wajib pajak orang pribadi akan menentukan sikap wajib pajak pada kepatuhan wajib pajak dan wajib pajak orang pribadi dengan otoritas pajak dalam hal ini layanan wajib pajak pada kepatuhan wajib pajak. Populasi dalam penelitian ini adalah wajib pajak orang pribadi yang berada di Kota Bandung. Berdasarkan data yang diperoleh dari lima Kantor Pajak Pratama di Bandung hingga 2016 tercatat sebanyak 749.929 orang yang merupakan wajib pajak pribadi. Tidak semua wajib pajak perorangan yang efektif tunduk pada aturan yang ada, sehingga pada penelitian yang dilakukan karena jumlah mereka yang besar, oleh karena itu untuk efisiensi waktu dan biaya dilakukan pengambilan sampel. Pengambilan sampel dilakukan pada 400 orang dengan menggunakan metode probability sampling. Metode pengumpulan data primer yang digunakan adalah dengan metode kuesioner, sedangkan teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis regresi linier berganda. Berdasarkan hasil analisis yang dilakukan maka diperoleh kesimpulan bahwa jasa fiskal dan sikap wajib pajak berpengaruh positif signifikan terhadap kepatuhan wajib pajak baik secara simultan maupun parsial.

scholarly journals Pengaruh Organisasi Kepramukaan Terhadap Kemampuan Menyampaikan Pendapat Mahasiswa

BUANA ILMU ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 86-91
Author(s):  
Diantini ◽  
Nadya Putri Saylendra ◽  
Tridays Repelita
Keyword(s):  
Data Collection ◽  
Linear Regression Analysis ◽  
Real Life ◽  
Organizational Factors ◽  
Data Interpretation ◽  
P Value ◽  
Probability Sampling ◽  
Research Population ◽  
Collection Data ◽  
Data Collection Technique

Penelitian ini dilakukan atas dasar kegelisahan peneliti terkait dengan rendahnya kemampuan menyampaikan pendapat mahasiswa di depan umum. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan menggunakan analisis korelasional. Tahapan dalam penelitian ini yaitu uji instrumen, pengumpulan data, menganalisa data, serta menginterpretasikan data. Populasi penelitian adalah anggota organisasi kepramukaan Universitas Buana Perjuangan Karawang dengan teknik pengumpulan data yang digunakan adalah probability sampling dengan teknis analisis regresi linier sederhana. Dari hasil penelitian diperoleh (thitung= 5.424 > ttabel= 2.042; p value = 0,00 < 0,05) hasil tersebut menunjukkan bahwa hipotesis terdapat pengaruh yang signifikan antara organisasi kepramukaan terhadap kemampuan menyampaikan pendapat mahasiswa (H1) diterima. Dapat disimpulkan bahwa sebesar 51,2% faktor organisasi kepramukaan  mempengaruhi kemampuan menyampaikan pendapat mahasiswa. Rekomendasi dari penelitian ini, disarankan agar mahasiswa melaksanakan tugas sabaik-baiknya dengan harapan mampu memotivasi diri, mengeksplor pengetahuan dan pengalaman untuk kehidupan nyata di luar kampus dan pemangku kebijakan lebih mengapresiasi segala bentuk potensi mahasiswa termasuk kemampuannya dalam menyampaikan pendapat. Kata kunci:  Organisasi  Mahasiswa, Pramuka, Menyampaikan  Pendapat This research was conducted on the basis of the researcher's anxiety related to the low students' ability to convey their opinions in public. The method used of this research was quantitative using correlational analysis. The stages in this research are instrument testing, data collection, data analysis, and data interpretation. The research population was the members of the scouting organization at the University of Buana Perjuangan Karawang. The data collection technique used was probability sampling with simple linear regression analysis techniques. From the research results obtained that (tcount = 5.424> ttable = 2.042; p value = 0.00 <0.05). These results indicate that the hypothesis that there is a significant influence between scouting organization on the ability to convey students' opinions (H1) is accepted. It can be concluded that 51.2% of the scouting organizational factors affect the ability to convey students' opinions. The recommendations from this study, it is suggested that students carry out their duties as well as possible with the hope of being able to motivate themselves, explore knowledge and experiences to face the real life outside the campus and and the policy makers are expected to appreciate all forms of students' potential, including their ability to express opinions. Keywords: Student Organization,  Scout, Expressing opinions

scholarly journals Pengaruh Multimedia Interaktif dalam Model Pembelajaran Berbasis Masalah Terhadap Hasil Belajar Siswa Kelas X SMAN 2 Makassar (Studi pada Materi Pokok Ikatan Kimia)

2019 ◽  
Vol 20 (2) ◽  
pp. 213
Author(s):  
Vika Cahya Ramadhan ◽  
Ramdani Ramdani ◽  
Taty Sulastry
Keyword(s):  
Statistical Analysis ◽  
Chemical Bonding ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Independent Variable ◽  
Data Collection Technique ◽  
Positive Effect ◽  
Pbl Model ◽  
Descriptive Statistical Analysis

ABSTRAK Penelitian ini adalah penelitian eksperimen semu yang bertujuan untuk mengetahui pengaruh positif Multimedia Interaktif dalam model pembelajaran berbasis masalah (PBL) terhadap hasil belajar siswa kelas X SMA Negeri 2 Makassar. Variabel bebas dalam penelitian ini adalah pembelajaran menggunakan multimedia interaktif dalam model pembelajaran berbasis masalah dikelas eksperimen dan pembelajaran berbasis masalah tanpa multimedia interaktif di kelas kontrol serta variabel terikatnya adalah hasil belajar siswa pada materi pokok ikatan kimia. Populasi penelitian ini adalah siswa kelas X SMA Negeri 2 Makassar yang terdiri dari 6 kelas. Teknik pengambilan sampel dilakukan secara acak. Kelas yang terpilih sebagai sampel yaitu kelas X5 sebagai kelas eksperimen yang terdiri dari 37 siswa dan kelas X4 sebagai kelas kontrol yang terdiri dari 36 siswa. Teknik pengumpulan data diperoleh dari tes hasil belajar siswa yang terdiri atas 20 butir soal pilihan ganda. Teknik analisis data menggunakan analisis statistik deskriptif dan inferensial. Pengujian hipotesis yang dilakukan dengan uji t menghasilkan thitung > ttabel = 10,44 > 1,65 pada 𝛼 ═ 0,05. Disimpulkan bahwa ada pengaruh positif penggunaan multimedia interaktif dalam model pembelajaran berbasis masalah terhadap hasil belajar siswa kelas X SMA Negeri 2 Makassar (studi pada materi pokok ikatan kimia). Kata Kunci : Multimedia Interaktif, Pembelajaran Berbasis Masalah,PBL, Hasil Belajar Siswa, Ikatan Kimia ABSTRACT The research is quasi experiment that aim to know the influence of using multimedia interactive on PBL to achievment of students of class X SMA Negeri 2 Makassar. The independent variable are PBL model with multimedia interactive and PBL model without multimedia interactive, and dependent variable is students’ achievment in chemical bonding main subject of learning. The populasi is whole student of X Grade SMAN 2 Makassar which consists of 6 classes. The sample include two classes such as X5 as an experiment class with 37 students and X4 class as a control class with 36 students The sampling technique is random. Data collection technique is obtained from objective test which consists of 20 items of multiple choice. The data analysis technique used are descriptive statistical analysis and inferential statistical analysis. The hypothesis test using t test shows that tcalculate > ttable = 10,44 > 1,65 on α ═ 0,05. Conclude that using multimedia interactive on PBL gives positive effect to toward student’s achievement of class X SMAN 2 Makassar on Chemical Bonding subject matter. Keywords : Multimedia Interactive, PBL, Student Achievement, Chemical Bonding

scholarly journals Analisis Obyek Daya Tarik Wisata Dan Aksesbilitas Terhadap Minat Berkunjung Wisatawan Di Pantai Baru Yogyakarta

2021 ◽  
Vol 12 (1) ◽  
pp. 57-64
Author(s):  
Anwani Anwani
Keyword(s):  
Power Plant ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Tourist Attraction ◽  
Probability Sampling ◽  
Tourist Attractions ◽  
Development Support ◽  
Independent Variable ◽  
Positive Effect

AbstrakPantai Baru diresmikan sebagai obyek wisata pada Mei 2010. Pantai Baru dijuluki sebagai pantai kincir angin, karena di kawasan Pantai Baru berdekatan dengan lokasi pembangkit listrik tenaga kincir angin. Mengingat Pantai Baru masih tergolong muda di Yogyakarta maka wisatawan yang berkunjung masih tergolong sedikit sehingga diperlukan dukungan pengembangan dari berbagai pihak dalam upaya memajukan pariwisata di Yogyakarta. Tujuan dalam penelitian adalah untuk mengetahui terdapat seberapa besar obyek daya tarik wisata dan aksesbilitas berpengaruh pada minat wisatawan yang berkunjung ke Pantai Baru Yogyakarta. Penelitian ini merupakan jenis penelitian deskripsif kuantitatif. Populasi dalam penelitian ini sebanyak 100 responden. Sedangkan Sampel dalam penelitian ini adalah wisatawan nusantara dengan umur 17 tahun keatas yang sedang dan pernah berkunjung ke obyek wisata Pantai Baru Yogyakarta. Teknik pengambilan sampel adalah non probability sampling. Metode penelitian melalui observasi yang dilakukan dengan penyebaran kuisioner untuk mengamati variabel obyek daya  tarik  wisata,  aksesbilitas,  dan minat wisatawan yang  sedang  berkunjung  ke  Pantai Baru. Variabel penelitian terdiri dari variabel bebas (meliputi obyek daya tarik wisata dan aksesbilitas) dan variabel terikat adalah minat berkunjung wisatawan). Hasil penelitian pada uji t dan uji F menunjukkan obyek daya tarik wisata dan aksebilitas berpengaruh positif terhadap minat berkunjung wisatawan.Kata kunci : Obyek Daya Tarik Wisata, Aksessbilitas, Minat Berkunjung  Analysis of the Objects of Tourist Attractions and Accessibility Towards Tourist Visiting Interest On Pantai Baru YogyakartaAbstractPantai Baru was inaugurated as a tourist attraction in May 2010. Baru Beach is nicknamed the windmill beach, because the Pantai Baru area is close to the location of a windmill power plant. Considering that Pantai Baru is still relatively young in Yogyakarta, tourists who visit are still relatively few so that development support is needed from various parties in an effort to promote tourism in Yogyakarta. The purpose of this research is to find out how much tourist attraction and accessibility have an effect on the interest of tourists visiting Pantai Baru Yogyakarta. This research is a descriptive quantitative research. The population in this study were 100 respondents. While the sample in this study were domestic tourists aged 17 years and over who were and had been to the tourist attraction of Pantai Baru Yogyakarta. The sampling technique is non probability sampling. The research method is through observations carried out by distributing questionnaires to observe the variables of tourist attraction objects, accessibility, and interests of tourists who are visiting Baru Beach. The research variable consisted of the independent variable (covering the object of tourist attraction and accessibility) and the dependent variable was the interest in visiting tourists). The results of the research on the t test and F test show that the object of tourist attraction and accessibility has a positive effect on the interest in visiting tourists.Keyword:  Object of Tourist Attraction, Accessibility, Visiting Interest

scholarly journals PERAN CONSUMTIVE LIFESTYLE, BEAUTY VLOGGER, BRAND IMAGE, BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK KOREA (INNISFREE) DI SURABAYA

2021 ◽  
Vol 19 (2) ◽  
pp. 269-282
Author(s):  
Reizano Amri Rasyid ◽  
Denis Fidita Karya
Keyword(s):  
Hypothesis Testing ◽  
Sampling Method ◽  
Brand Image ◽  
Primary Data ◽  
Brand Trust ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Negative Effect ◽  
Positive Effect

This study aims to examine the effect of consumtive lifestyle, beauty vlogger, brand image and brand trust on purchasing decisions on Innisfree Korea cosmetic products. This study uses primary data derived from questionnaire respondents using Innisfree products. The sample in this study amounted to 210 respondents. Using the non-probability sampling method used in analyzing data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing can be obtained the results that brand image has a negative effect on  brand trust, but has a positive effect on purchasing decisions. Consumtive lifestyle has a positive effect on purchasing decisions and brand trust. Beauty vlogger has a positive effect on purchasing decisions and negatively affects brand trust. Brand trust has a positive effect on purchasing decisions.

scholarly journals The Effect of the Competency of the Application, Regulatory Completeness and Implementation of the Siskeudes Application on Effectiveness Gampong Budget Management (Study in Gampong-Gampong in the District of Sigli City, Pidie Regency)

2021 ◽  
Vol 4 (1) ◽  
pp. 1410-1419
Author(s):  
Ahmad Husnizal ◽  
Ridwan Ibrahim ◽  
Syukriy Abdullah
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Fund Management ◽  
Budget Management ◽  
State Apparatus ◽  
City District ◽  
Research Population ◽  
Data Collection Technique ◽  
Positive Effect

The aim of this research is to examine the influence of state apparatus competency, completeness of regulations and the implementation of SISKEUDES application both as simultaneous and separately on the effectiveness of village fund management in sub-districs of Sigli city, district of Pidie. The research population were all villages in sub-district of Sigli city, District of Pidie, which were 15 villages in total, with research respondents including; Village headman, Village secretary, Treasurer, Head of General Affairs and Head of Development Affairs. The source of data used primary data which was questionnaires results of respondents. The data collection technique was conducted by the documentation. The analytical method was Multiple Linear Regression Analysis. The results showed that both simultaneous and separatedly, Competence apparatus, the completeness of regulations and the implementation of the SISKEUDES application together have a positive effect on the effectiveness of village budget management. Competence apparatus has a positive effect on the effectiveness of village budget management. Completeness of regulations has a positive effect on the effectiveness of village budget management. The application of the SISKEUDES application has a positive effect on the effectiveness of village budget management.

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