PUBLIC RELATIONS EXPERTS' USES OF THE NEW MEDIA IN THEIR COMMUNICATION WORK

2021 ◽  
pp. 03-05
Author(s):  
Fadi Mfarrej
Keyword(s):  
Social Networks ◽  
New Media ◽  
Public Relations ◽  
Human Life ◽  
Human Communication ◽  
The Social ◽  
Communication Work ◽  
New Form

Contemporary technologies have made qualitative leaps for human life in the field of information, digitization and communication. The social networks produced by the new media are characterized by several features that cast a shadow and imposed their impact on human communication with its modern means, the most important of which are interactive, non-public, asynchronous, prevalence and spread. This study aimed to evaluate the experts' use of the new media in their communication work. Furthermore, it sought to identify the most important gratifications obtained by the experts' use of this new form of media. 

scholarly journals LIFE ON DISPLAY: WHY IT IS IMPORTANT TO EXPOSE YOUR ACTIONS ON THE SOCIAL NETWORK

2021 ◽  
Vol 6(72) (4) ◽  
pp. 41-48
Author(s):  
A. E. Starchenko ◽  
M. V. Semina
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Network ◽  
Reference Group ◽  
Human Life ◽  
Sociological Study ◽  
The Social ◽  
Personal Accounts ◽  
The Impact ◽  
To Receive

Social networks have emerged relatively recently in human life, but have already become an integral part of it. Companies tell about themselves, their activities, innovations, promotions and events in their profiles. This helps increase audience coverage, tell more about your brand, products, services. People in personal accounts have the opportunity to share their lives and creativity through photos, videos and texts. Now it is not necessary to receive higher education to become an operator, director or actor whose talent is recognized by society. It is enough to start a page on the social network and start sharing your knowledge and creativity. To find out why people post photos, videos and write texts on their social networks, a pilot sociological study was carried out. The method of deep interview with active users of social networks was chosen to carry out the study. The interview allowed getting unique information, to learn the opinion of users about social networks, the impact of the new way of communication on their life, to identify the reasons why users start and maintain profiles. The respondents were 20 users of social networks between the ages of 19 and 22. Interviewees have profiles on the most popular Instagram and Vkontakte networks. As a result of the analysis of the interview, a tendency was revealed to differ in the perception of users of their actions on the social network and similar actions of other users. Their content is perceived by them as opportunities to be in sight, as a resource to form their social status and an element of influence on their reference group. And the same content published by others is perceived as boasting.

Social Media as a Tool, and Tools Offered by Social Media, to Teachers and Researchers

2017 ◽  
pp. 66-80
Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Point Of View ◽  
Message Content ◽  
Research Activity ◽  
Clear Vision ◽  
Personal Brand ◽  
The Social ◽  
Evaluation Mechanism

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.

scholarly journals Biopolitical turn in the Law: from the legal and institutional model to the biolaw

2021 ◽  
Vol 1 (2) ◽  
pp. 203-214
Author(s):  
Dmitriy Popov
Keyword(s):  
Public Relations ◽  
Social Relations ◽  
Human Life ◽  
Management Model ◽  
Natural Order ◽  
Sovereign Power ◽  
Legal Norms ◽  
The Social ◽  
Political Management ◽  
Institutional Model

Relevance. Since the XVIII century, there has been a gradual qualitative transformation of sovereign power in the course of the formation of a biopower based on the regulation of natural processes inherent in the population. At the turn of the XX–XXI centuries, biopolitics as an authoritative organization of the life of the population became the dominant management model. At present, numerous biopolitical tools carry out the construction of the social. Objectives. The purpose of the article is to explicate the process of transformation of the legal and institutional model of regulation of public relations inherent in sovereign power into biolaw as a tool for regulating public relations carried out by biopower. Results. In the course of the study, the process of the formation of biolaw, which arises on the basis of the already established system of legal and political regulation due to its modification by biopolitical means of medicalization, normalization, identification, criminal biopolitics, is considered. As a result of the steady biopolitical intervention in the regulation of the life of the population, the lex-law as a system of legal norms expands to nomos-law focused on a sample of the natural order, correlative to the constructed norms of human life as a biosocial being. Conclusions. Biopolitics in the process of formation radically transforms the social, including legal relations. Biolaw is a system of flexible tools for regulating social relations, tending to the model of the natural order. Biopolitical regulation is steadily replacing the traditional legal and political management model.

scholarly journals A comunicação dos partidos políticos portugueses no Facebook: A campanha eleitoral no meio digital

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Political Parties ◽  
Public Relations ◽  
Political Communication ◽  
Communication Strategy ◽  
Legislative Elections ◽  
The Social

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

scholarly journals Screen Communications As a Form of Socialization and Individualization

2015 ◽  
Vol 7 (2) ◽  
pp. 142-149
Author(s):  
Svetlana Leonidovna Urazova
Keyword(s):  
Social Networks ◽  
New Media ◽  
Social Communication ◽  
Mass Communication ◽  
Cell Phone ◽  
Social Systems ◽  
Social Practices ◽  
Daily Routine ◽  
Digital Era ◽  
The Social

Common exposure to various kinds of mobile and stationary devices based on screen technologies produce substantiation for the term screen communications. The relevancy of its usage is specified, also the principles of functioning in context of updating social practices and multimedia informational space are substantiated in the article. The issue is due to the fact that the term screen communications has not yet been put into academic usage, unlike such terms as communication, mass communication and social communication. Nevertheless contemporary social practices for using the screen (cell phone, e-book, tablet, etc.) have turned into a daily routine and even demonstrate screen-phobia. The evolution of the technologies, new media (multimedia, multi-platforms), growth of information flows, form and content diversity of informational products, socialization effect and accumulation of empirical experience urge society to resort to the screen for receiving information (film-, video-, TV-production, Internet sites, social networks, computers, cell phones, tablets, e-books, electronic billboards, videoinformational systems, etc.). The article analyzes characteristics of well-known communications forms and types when superimposed to the term screen communications. The problem raised a need for thorough analysis of screen communications which different strata of society master; moreover, a great significance of studying peculiarities of screen culture in the digital era is emphasized. The article cites information about the emergence of Generation C, formed by social networks (a lecture on Nielsen Consumer 360 Conference). The Connected Collective Consumer has a distinguished identity and is ready for self-expression (ideas, cultural projects, etc.) within the group. As a conclusion it substantiates the nonlinearity of the social systems development, including social networks which are exposed to both the socialization effect and diversification and disintegration processes, which leads to a communication connections collapse.

scholarly journals New Strategies of Omni-Mediatization of the Public Policy in Kazakhstan

2021 ◽  
Vol 26 (4) ◽  
pp. 689-696
Author(s):  
Mariyamgul M. Kussainova
Keyword(s):  
Social Networks ◽  
New Media ◽  
Political Communication ◽  
The Political ◽  
Political Dialogue ◽  
The Public ◽  
Strategic Resources ◽  
Stage Of Development ◽  
The Social ◽  
New Strategies

In the context of the accelerated development of new media and the growth of e-democracy, the mediatization of Kazakhstani politics is entering a new digital-driven stage of development. The authors approach relevance lies in studying the modern digital-driven strategy of Kazakhstani political communication and identifying methods of influence of political parties on the electorate, manipulative media forms on certain segments of the electorate from the opposition. The article presents an analysis of the main strategic resources of the politics mediatization and of their impact. Moreover, it reveals the influence tendencies of the political mediatization, the political communication in society and with party stakeholders. The author attempts to analyze the methods and formats of transmedia storytelling in the social networks on the Internet for the political leaders communication shaping, social and political dialogue building. The research material included the election campaigns of parliamentary and unregistered parties texts in Kazakhstani social media, the posts / publications on social networks during the first ever primaries in the countrys history and the parliamentary elections of 2019 and 2021.

scholarly journals Fostering the Social Capital: Interplay of Public Relations and Democracy

2020 ◽  
Vol V (IV) ◽  
pp. 1-11
Author(s):  
Ali Hassan ◽  
Rao Shahid Mahmood Khan ◽  
Arsha Saleem Meer
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Public Relations ◽  
Mutual Interaction ◽  
Mutual Cooperation ◽  
The Social ◽  
Potential Resource ◽  
Close Cooperation ◽  
Collective Benefit

This article discusses fostering social capital as the result of interaction between Public Relations and democracy. Social capital is a collective benefit which results from the close cooperation of individuals or group of individuals through mutual interaction. Burt (2002) defined social capital as "the actual and potential resource that is embedded in available through, derived from social networks of relationships". This present study mainly focuses on What does interaction between public relations and democracy contributes to enhancing the Social Capital, i.e., benefits for individuals in society after mutual cooperation. Public relations and democracy are part and parcel in any society now a day. This paper also argues about the interplay between Public Relations and democracy for the betterment of society. This article ends with the implications of Public Relations on creating social capital and development of democracy.

scholarly journals THE CONCEPT REFUGEE IN THE DISCOURSE OF NEW MEDIA (Case Study of Government Media and Social Networks of Germany)

2020 ◽  
pp. 85-99
Author(s):  
Andrianna Milo
Keyword(s):  
Social Networks ◽  
New Media ◽  
Asylum Seekers ◽  
Communication Strategy ◽  
Government Communication ◽  
Official Position ◽  
The Social ◽  
Media Communications ◽  
Big Data Technology

The article deals with the study of the concept REFUGEE/FLÜCHTLING in the discourse of the new media of Germany in 2015 – the year which was characterized by the highest level of asylum seekers in the country. Based on the results of the content analysis, the positional narratives and thematic groups of lexical markers representing the official position and the position of the civil society (in the social media content) have been defined. The discourse-analysis proved that in the German infosphere there is a “battle of narratives” between the official media which put into action a systemic government policy of friendly treatment of refugees – «Willkommenskultur», and social networks which also manifest an unfavourable attitude towards asylum seekers – from critical to totally negative. It has been established that the concept REFUGEE/FLÜCHTLING has a discourse-forming function in both official and unofficial media in Germany where it has negative connotations, thereby revealing the «battle of narratives» and the «battle of discourses». It has been concluded that there is a single government communication strategy in the issue of refugees and a corresponding system of organization of official new media communications which broadcast the government’s position with a focus on conceptual worldviews of different target audiences of the country. The study was carried out using the Big Data technology, which contributed to obtaining of valid results.

scholarly journals The Impact of Online Information Chaos on the Credibility of Social Networks: A field Study on a Sample of the public of Social Network: تأثير فوضى المعلومات الإلكترونية على مصداقية شبكات التواصل الاجتماعي - دراسة ميدانية على عينة من جمهور شبكات التواصل الاجتماعي-

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Amira Ahmed Suleiman
Keyword(s):  
Social Networks ◽  
New Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Public Confidence ◽  
Online Information ◽  
The Public ◽  
The Social ◽  
Lack Of Control ◽  
The Impact

The study seeks to study the chaos of information on social networks, their impact on the credibility of these networks, the identification of forms of information chaos in the social networks, the degree of public confidence in the information they deal with, their sense of information chaos, Through social networking sites. The study was conducted on (378) individual subscribers of different social networks, "Facebook and LinkedIn and Twitter."  Results: One of the most important findings of the study is that more than half of the sample of the study feel the chaos of information on social networks, due to the large number of accounts on the networks and the increase of anonymous information, as well as the lack of control over the information published on those networks. There are also many forms of information chaos on social networks: anonymous information, privacy violations, infringement of intellectual property rights and rights of publishers, the proliferation of counterfeit and contradictory information, the manufacture and dissemination of viruses, breaches and disruption of devices, and multiple personal or institutional accounts. The researcher recommends the need to pay attention to the enactment of media legislation and laws related to the new media environment for social networking sites to reduce the chaos of information and privacy protection, and to raise awareness of the importance of social networking sites and the Publishing Standards through courses and workshops to reduce the chaos.

scholarly journals SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS

2021 ◽  
Author(s):  
Oksana Hotsur ◽  
Keyword(s):  
Social Networks ◽  
Human Life ◽  
Main Tool ◽  
Point Of View ◽  
Online Media ◽  
Additional Tool ◽  
Interactive Tools ◽  
The Social ◽  
Long Time ◽  
The Arab Spring

The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

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