scholarly journals Possibilities of using a "PR stunt" in strategic communication of higher education

2021 ◽  
Vol 11 (1) ◽  
pp. 110-124
Author(s):  
Lucijano Jakšić ◽  
Krešimir Dabo ◽  
Marija Volarević
Keyword(s):  
Higher Education ◽  
General Education ◽  
Education Institution ◽  
Strategic Communication ◽  
Public Attention ◽  
Mass Higher Education ◽  
The World ◽  
The Media ◽  
Modern Mass ◽  
Almost All

"PR stunt" or „Publicity Stunt“ is a carefully planned event with the aim of drawing public attention to the organizers of the stunt or to another goal of the stunt organization. The reasons for considering the use of a promotional stunt have a great potential for a return to investment and the "earnings" from unpaid advertisements in the media which spontaneously reported that something interesting had happened. Apart from the media themselves, the general public also significantly contributes to the spread of publicity through stunts, so that today practically everyone can record the interesting thing they come across via their smartphone and share it on the Internet. Higher education, but also general education, has transformed from a traditional centuries-old approach where the focus was on teachers and institutions to a modern mass approach where the focus is on students and studying occurs through partnership and cooperation within the learning process. The emergence of mass higher education in almost all countries of the world now implies public criticism of factors such as: the quality of lifelong learning services, the success of examinations, the management of the institution, the form of funding and the student standard. Massification is accompanied by the expansion and diversification of higher education, and the result of the latter is the emergence of competition among individual higher education institutions. Therefore, the importance of effectively conveying the message of a higher education institution to a (potential) student or his sponsor of education therefore becomes the subject of professional marketing communication. The paper provides an overview of PR Stunts in Croatia and the world and proposes thematic guidelines for their organization.

scholarly journals Diponegoro University Heading to become a Research University (Phase I – Phase IV) Between Expectation and Reality

2020 ◽  
Vol 202 ◽  
pp. 03026
Author(s):  
Tri Handayani ◽  
Daivangga Maheswari
Keyword(s):  
Higher Education ◽  
Research University ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Global Dynamics ◽  
University Rankings ◽  
New Paradigm ◽  
World University Rankings ◽  
The World ◽  
The University

Diponegoro University is one reputable university belonging to Indonesia. This state university is located in Semarang, Central Java Province. Global dynamics have also colored its journey in implementing its traditionally assigned three missions: teaching, conducting research, and providing public services. These make this university highly confident heading to become a research university. A research university is a step to take that the university has its competitiveness to compete with the others in the world. There are some Higher Education-rankings institutions which evaluate all Higher Education Institutions in the world, such as Quacquarelli Symonds (QS) World University Rankings, Times Higher Education (THE) University Rankings, 4 International Colleges and Universities (4ICU), and Academic Ranking of World Universities (ARWU). Meanwhile, the ministry which has the function to make coordination with higher education institutions in Indonesia has also conducted higher education institutional ratings, primarily for Indonesian internal needs. The criteria of a research university refer to those evaluated by the higher education institutional ratings in the international level. A research university is a new paradigm which encourages a higher education institution in Indonesia to become highly confident to globally compete with the others in the whole world.

Postgraduate Internationalisation in Brazil

2021 ◽  
Vol 9 (07) ◽  
pp. 1791-1805
Author(s):  
Concepta McManus ◽  
Abilio Afonso Baeta Neves ◽  
Cyntia Oliveira ◽  
Henrique De Oliveira Castro
Keyword(s):  
Higher Education ◽  
Strategic Planning ◽  
English Language ◽  
Language Skills ◽  
Education Institution ◽  
Funding Agency ◽  
Active Engagement ◽  
Current State ◽  
Funding Agencies ◽  
Almost All

Understanding the current state of the Internationalisation of postgraduate courses in Brazil was essential to serve as a basis for constructing effective policies in funding agencies. It also helps to understand the capacity of the higher education institution to carry out more effective strategic planning and internationalisation plans. This study looks at replies to a Brazilian national funding agency (CAPES) questionnaire on Internationalisation within Higher Education Institutes in Brazil, based on the postgraduate experience. Results showed that Internationalisation is based on mobility with little comprehensive thinking on its role towards academic achievement within the Postgraduate Programs realities, beyond the mobile individual.  English language skills need to be improved. While most institutions have offices that treat this theme, they lack an active engagement with the postgraduate programs and strategic planning, seen as vital for almost all institutions.  Resources are necessary to build infrastructure and capacitate lecturers and staff to this end.

A Normative Juridical Study of Internationalization of Indonesian Higher Education Institution

2021 ◽  
pp. 74-97
Author(s):  
Akbar Kurnia Putra ◽  
Johni Najwan ◽  
Rahmalia Rahmalia ◽  
Sulhi Muhammad Daud
Keyword(s):  
Higher Education ◽  
International Education ◽  
Higher Education Institutions ◽  
Good Practice ◽  
Education Institution ◽  
International Dimension ◽  
Indonesian Government ◽  
Globalizing World ◽  
The World ◽  
The Government

Internationalization is an emerging trend in the development of higher education institutions (HEIs). Around the world, several projects and university associations and collaborations are launched to enhance internationalization including in Indonesia. For Indonesia, internationalization is an inevitable process and considered as a strategic step that Indonesian government should take in the globalizing world, especially after the ratification of the General Agreement on Trade in Services (GATS) by the government in 1994. Since then, the Government of Indonesia revises and produces policy and statutory regulations to promote international education in Indonesia and guarantee a good practice of integration of international dimension. Although many studies have been conducted to analyze this trend, very few studies focus on the legislations support for internationalization. For this purpose, the authors analyze the regulation with a normative juridical approach.

Health Shaping Education in Abstracts and Definitions

10.12737/7624 ◽  
2014 ◽  
Vol 2 (6) ◽  
pp. 54-61
Author(s):  
�������� ◽  
Yuriy Naumenko
Keyword(s):  
Higher Education ◽  
Physical Education ◽  
General Education ◽  
Healthy Lifestyle ◽  
Education Institution ◽  
Cultural Approach ◽  
Concept Of Health ◽  
Concepts Of Health ◽  
Basic Ideas ◽  
Cultural Concept

Author�s socio-cultural concept of health-forming education is revealed by the article through detailing major basic ideas (health, healthy lifestyle, formation of healthy lifestyle) and their derivatives (health preserving activity of general education, health preserving technologies in education). Each basic idea has both philosophic methodological and concrete pedagogic interpretations. Core contents and elementary structure of �health� and �healthy lifestyle� phenomena are described. The author implements a completely new socio-cultural approach to �health� and �healthy lifestyle� description that provides new perspectives to form youngsters� healthy lifestyle with emphasis on sensible part of personality. Ideas disclosed in the article correspond modern concepts of �health� and �healthy lifestyle� socio-cultural phenomena that have been developed in Pedagogics, Philosophy, Psychology and even Medicine. Moreover, the article proposes a comparative analysis of existing ways of health preserving activity of general education institution (school as health and educational centre, school and educational centre that protects children�s health, adaptive school). Contents of the article may serve as a foundation for creating the entirely new methodology for �Pedagogics of Physical Education� program according to FSES HPE for 49.03.01 �Physical Education� (higher education � Bachelor�s degree).

scholarly journals Mergers, Consolidations and Alliances in Higher Education: International Experiences and Lessons learned for Vietnam

2019 ◽  
Vol 35 (3) ◽  
Author(s):  
Hoang Minh Son ◽  
Vu Van Yem ◽  
Nguyen Thi Huong
Keyword(s):  
Higher Education ◽  
Education System ◽  
Universal Access ◽  
System Size ◽  
Lessons Learned ◽  
Current Status ◽  
Mass Higher Education ◽  
Higher Education System ◽  
Vietnamese Higher Education ◽  
The World

The transition from mass higher education to universal access globally marked by the creation of a series of higher education institutions (HEIs) has pushed countries to undergo reforms, rearrangement of higher education system. The wave of merger, consolidation, or alliance between HEIs may stem from the need of the schools themselves who gave proposal or from the administrative orders of the administrative authorities to fulfill the policy objectives. Countries in the world have continued the process of reforming and reorganizing the higher education system and have achieved certain successes and inevitably some mistakes. These are valuable lessons for the following countries. This paper is aimed at showing the experience of nations and some lessons learned. It is composed of four parts. The first part gives an overview of the current global higher eduction reform, the definition of concepts used herein and distinguishes some types of mergers, consolidations and alliances in terms of the number and the status of founding institutions. The second part analyzes the results of the process such as changes in system size, student size, performance, impacts on stakeholders after the merger. The third part summarizes the current status of Vietnamese higher education with outstanding issues which required the reorganization and the reform of the system for the purpose of enhancing efficiency and regional and global competitiveness. In the final section, the paper provides some recommendations for Vietnamese higher education, which were drawn from the successes and failures of the process of reforming higher education systems around the world.

scholarly journals Students' perception on bilingual dictionary of financial accounting terminology

2020 ◽  
Vol 4 (2) ◽  
pp. 202-209
Author(s):  
Luh Nyoman Chandra Handayani ◽  
◽  
I Wayan Dana Ardika ◽  
Ida Bagus Artha Adnyana ◽  
I Made Rai Jaya Widanta ◽  
...  
Keyword(s):  
Higher Education ◽  
Education Institution ◽  
Learning Processes ◽  
Financial Accounting ◽  
Higher Education Institution ◽  
Reading And Writing ◽  
Bilingual Dictionary ◽  
Almost All ◽  
State Higher Education

Even though a dictionary is said to be more important to be used while students are reading and writing than speaking, but its existence among learners is undebatable. This need becomes much greater when learners are faced with specific terms in certain sciences, such as the science of Financial Accounting. This study aims to determine the students’ perceptions of the existence of the Bilingual Dictionary of Financial Accounting Terminology, entitled: Kamus Istilah Dwibahasa Akuntansi Keuangan. A questionnaire consisting of 17 questions was distributed to 28 students of a bilingual class in the Accounting Department of a state higher education institution in Bali. The questionnaire was distributed in the form of Google Form, while the dictionary that had been planned given in printed version, finally given in the form of a simple e-Dictionary, due to the Covid-19 pandemic. The results of the questionnaire obtained were then analyzed to determine students’ perceptions of this bilingual dictionary. It is found that students were very happy with the existence of this dictionary. This can be seen from the positive responses given to almost all statements raised, which involved 3 aspects, namely: dictionary design, dictionary content, and mechanical aspects, i.e.: matters related to writing, structure, and spelling. Furthermore, the result also shows that the dictionary is able to give bits of help in the students’ learning processes and to motivate students to be more creative in using vocabulary, especially the financial accounting terminology.

scholarly journals Plagiarism and its implications: Common terminology identification in scientific papers

2017 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Gislene Farias de Oliveira
Keyword(s):  
Higher Education ◽  
European Countries ◽  
The World ◽  
Scientific Papers ◽  
Words And Images ◽  
Almost All ◽  
The University

Almost all over the world, especially in European countries such as Ingleterra, the appropriation of ideas, words and images of one person, by another inadvertently and without due credit, is considered a practice widely repudiated, especially in higher education. Even a small part of your manuscript that contains plagiarism, can have serious consequences, either in insufficient allocation of notes or even expulsion from the university.

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