Automation of Marketing Processes and the Discovery of Knowledge for CRM

2022 ◽  
pp. 161-170
Author(s):  
Milena Janakova
Keyword(s):  
Single Agent ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Knowledge Based ◽  
Crm System ◽  
Automated Learning ◽  
It Capabilities ◽  
Human Skills ◽  
Set Up ◽  
Product Specifications

The general perspective of the chapter is focused on discovering marketing knowledge based on Customer Relationship Management (CRM) systems. The question is: “How to do automate processes in the implemented CRM system to discover the knowledge that is useful for marketing?” It is a natural question because the stored data creates a large volume and it is difficult to set up a marketing with hands. This chapter focuses on finding the necessary product specifications to automate the marketing needs this CRM system must offer to be optimal in today's modern global society. The existing controversy is between IT for everyday use, real IT capabilities, human skills, and knowledge to support more complex implemented processes. Emphasis is placed on automation and intelligence. The analysis shows that CRM systems are interested in managing customer relationships in the form of a single agent or process to perform the necessary actions using implemented algorithms that utilize various intelligence, statistical methods, multi-criteria decision-making, and automated learning predictions.

Automation of Marketing Processes and the Discovery of Knowledge for CRM

2021 ◽  
pp. 2086-2094
Author(s):  
Milena Janakova
Keyword(s):  
Single Agent ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Knowledge Based ◽  
Crm System ◽  
Automated Learning ◽  
It Capabilities ◽  
Human Skills ◽  
Set Up ◽  
Product Specifications

The general perspective of the chapter is focused on discovering marketing knowledge based on Customer Relationship Management (CRM) systems. The question is: “How to do automate processes in the implemented CRM system to discover the knowledge that is useful for marketing?” It is a natural question because the stored data creates a large volume and it is difficult to set up a marketing with hands. This chapter focuses on finding the necessary product specifications to automate the marketing needs this CRM system must offer to be optimal in today's modern global society. The existing controversy is between IT for everyday use, real IT capabilities, human skills, and knowledge to support more complex implemented processes. Emphasis is placed on automation and intelligence. The analysis shows that CRM systems are interested in managing customer relationships in the form of a single agent or process to perform the necessary actions using implemented algorithms that utilize various intelligence, statistical methods, multi-criteria decision-making, and automated learning predictions.

Customer Relationship Management in Professional Service Organizations

2011 ◽  
Vol 2 (2) ◽  
pp. 1-15
Author(s):  
Hamed M. Shamma ◽  
Robert F. Dyer ◽  
Marilyn L. Liebrenz-Himes
Keyword(s):  
Customer Relationship Management ◽  
Close Contact ◽  
Relationship Management ◽  
Customer Relationships ◽  
Service Organizations ◽  
Customer Relationship ◽  
Professional Service ◽  
Future Research ◽  
Building Industry ◽  
Crm System

Customer Relationship Management (CRM) applications have gained primary attention in large service industry sectors, such as the financial, telecommunications and hotel industries. However, relatively few researchers have studied CRM in the context of Professional Service Organizations (PSOs). PSOs are found across a broad spectrum of service offerings and they share several key aspects. Some of these aspects include the following: PSOs are high in people-processing features, have close contact with customers, and are high in credence attributes. Given this critical reliance on the customer, most PSOs would benefit from implementing a CRM system to facilitate their business and sustain customer relationships. This paper compares marketing practices and client management approaches in PSOs between those utilizing and those not utilizing a CRM system. The building industry is used as a case study. The paper introduces the CRM concept, describing its significance to the building industry and presents the methodology and findings from an exploratory research investigation. It also presents a framework for CRM applications in PSOs and highlights a future research agenda tempered by some limitations of the research study.

The Outcome of Knowledge Process for Customer of Jordanian Companies on the Achievement of Customer Knowledge Retention

2010 ◽  
Vol 6 (1) ◽  
pp. 44-61 ◽  
Author(s):  
Amine Nehari-Talet ◽  
Samer Alhawari ◽  
Haroun Alryalat
Keyword(s):  
Positive Impact ◽  
Customer Retention ◽  
Knowledge Retention ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Customer Knowledge ◽  
Knowledge Process ◽  
Knowledge Processes ◽  
Analytical Functions ◽  
Crm System

Organizations have increasingly recognized the importance of managing customer relationships, and Knowledge Management (KM) from the perspective of a process approaches assure positive impact on customer retention. Many organizations are turning to Customer Relationship Management (CRM) to better serve customers and facilitate closer relationships. This paper investigates how Knowledge Process for customers is used in practice by Jordanian companies to achieve Customer Knowledge Retention. The current practice is based on the data collected from 156, randomly drawn and reported from a survey of CRM applications and evaluation of CRM analytical functions provided by three software business solution companies working in the CRM area, and four companies that used the CRM system. Based on data collected from the companies, results from the analysis indicated that the knowledge process for customers had a positive effect on customer knowledge retention. The paper also verified the hypotheses of the effect of knowledge processes for customers on customer retention. The findings shed light on the potential relationship between the knowledge processes for customers and customer retention. It also provides guidance for the Information Technology (IT) industry as to how an analytical knowledge process for customers should be taken into account in developing countries to support to achieve customer knowledge retention due to cultural, social and educational differences.

Left Behind Expectations - How to Prevent CRM Implementations from Failing

2010 ◽  
Vol 2 (2) ◽  
pp. 34-41 ◽  
Author(s):  
Jan U. Becker ◽  
Goetz Greve ◽  
Sönke Albers
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Left Behind ◽  
Crm System ◽  
Internal Support ◽  
Implementation Effort ◽  
Performance Drivers

Abstract This article discusses performance drivers of CRM projects and is particularly relevant for managers seeking to optimize their companies CRM efforts. Despite the billions of dollars that have been spent on the implementation of customer relationship management (CRM) systems, many of the adopting companies are unhappy with the results. This can be due to two reasons: first, either the CRM projects are poorly implemented and thus do not perform accordingly, or, second, companies expect too much from CRM systems. This research examines how technological and organizational implementations as well as internal support affect the objectives of CRM with regard to initiating, maintaining, and retaining customer relationships. The results indicate that internal support is an important factor for the performance of CRM implementation. Further, it helps to have a clear focus for a CRM system to specifically address diverse functions such as the acquisition, maintenance, and retention of customers and to tailor implementation effort to the needs of the major functions

A Critical Review On Perception & Benefits Of Customer Relationship Management (CRM) System In Indian Private Hospitals

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Dr. Surendra Kumar ◽  
Dr. Meenakshi Srivastava
Keyword(s):  
Electronic Medical Records ◽  
Customer Relationship Management ◽  
Medical Records ◽  
Relationship Management ◽  
Customer Relationship ◽  
Research Approach ◽  
Private Hospitals ◽  
Crm System ◽  
Systems Implementation ◽  
Adoption And Implementation

The implementation of Customer relationship Management (CRM) Systems has been increased within organizations for the purposes of increasing customer loyalty accompany with decreasing expenses and increasing revenues. The perception of the benefits associated with the implementation of CRM systems is an essential step for the adoption and implementation of CRM systems. Therefore, this paper presents the study conducted to investigate the perception of the CRM systems in the private hospitals in the northern part of India as there is a lack of adoption of CRM systems in hospitals. Qualitative research approach that is interview based was adapted in the study. The management of 10 private hospitals in the northern part of India was interviewed. The results reveal that no hospital has adopted CRM system. In addition, there is a substantial lack of understanding of the benefits of CRM systems in hospitals. Some hospitals claim that the implementation of CRM system is not of their priorities and there are much important projects as the implementation of Electronic Medical Records (EMD). However, other hospitals indicate for an existence of future plan for the adoption and implementation of CRM system. Another issue that needs to be taken into consideration by the vendors of CRM systems is the high costs associated with the implementation of CRM systems in hospitals. Indeed, both the vendors of CRM systems and the managers of hospitals hold the responsibility of the lack of CRM systems implementation in hospitals.

scholarly journals EPEN-33. PHARMACOGENOMICS REVEALS SYNERGISTIC INHIBITION OF ERBB2 AND PI3K SIGNALING AS A THERAPEUTIC STRATEGY FOR EPENDYMOMA

2020 ◽  
Vol 22 (Supplement_3) ◽  
pp. iii314-iii314
Author(s):  
David Pauck ◽  
Eunice Paisana ◽  
Rita Cascão ◽  
Sevgi Sarikaya-Seiwert ◽  
Viktoria Marquardt ◽  
...  
Keyword(s):  
Primary Cultures ◽  
Single Agent ◽  
Pediatric Brain Tumor ◽  
Pediatric Brain Tumors ◽  
Primary Diagnosis ◽  
High Throughput Drug Screening ◽  
Established Cell ◽  
Set Up ◽  
Pediatric Brain

Abstract Subgroups of ependymoma, especially RELA fusion-positive and posterior fossa type A tumors, are associated with poor prognosis. Curative therapeutic strategies have not yet been identified. We set up a high-throughput drug screening (HTS) pipeline to evaluate clinically established compounds (n=196) in primary ependymoma cultures (n=12). As culturing ependymoma is challenging, assay miniaturization to 1536-well microplates emerged as a key feature to process HTS despite smallest cell numbers. DNA methylation profiling showed that entity and subgroup affiliation from primary diagnosis was maintained in primary cultures, as assessed through molecular neuropathology 2.0 based classification (MNP 2.0, Capper, D. et al., Nature, 2018). A comparison of HTS data of ependymoma and other pediatric brain tumor models (n=48) revealed a remarkable chemoresistance in vitro. However, we identified Neratinib, an irreversible ERBB2 inhibitor, as the most prominent candidate which was preferentially active in a subset of the investigated ependymoma cultures (n=5). Combinatory treatment with Copanlisib, a PI3K inhibitor, was able to overcome resistance to single agent treatment using Neratinib in established cell lines of ependymoma (n=3) and 2/4 primary cultures for which combinatory treatment could be tested. Finally, we validated efficacy of Neratinib combined with Copanlisib in mice bearing ependymoma xenografts which revealed significantly reduced tumor size compared to vehicle-treated animals. In summary, our study demonstrates that HTS may reveal targeted therapies for pediatric brain tumors. Specifically, we found a synergistic interaction of Neratinib and Copanlisib for treatment of ependymoma, thereby providing a novel therapeutic approach in an otherwise largely chemoresistant entity.

scholarly journals STRATEGI PENGEMBANGAN USAHA DAUR ULANG SAMPAH PLASTIK DI BANK SAMPAH KOTA PEKALONGAN

2020 ◽  
Vol 7 (3) ◽  
Author(s):  
Edy Purwanto ◽  
Miftahur Rahman Hakim
Keyword(s):  
Business Model ◽  
Swot Analysis ◽  
Waste Recycling ◽  
Plastic Waste ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Business Model Canvas ◽  
Use Of Technology ◽  
Media Channels ◽  
Key Resources

Abstract: The Waste Bank is a waste collection concept with business management such as banking, but what is saved is the selected dry waste. The purpose of this study is to design an appropriate alternative strategy with a business model canvas approach for plastic waste recycling at BSKP. The research method used a qualitative descriptive approach with data analysis techniques using SWOT analysis and the business model canvas. The results showed that the development of a business model was prioritized on 4 blocks, namely key resources, key partners, key activities and customer relationships. The development of key resource blocks is carried out by increasing the skills and understanding of human resources regarding the use of technology and information. Development of key partner blocks by creating creative programs to improve relationships with partners, especially customers. Development of block key activities by establishing relationships with customers in the use of micro-scale plastic waste. Whereas in developing customer relationships, it is necessary to improve personal and group services by creating social media channels to maintain and communicate instinctively with customers and potential customers. Abstrak: Bank Sampah merupakan konsep pengumpulan sampah dengan manajemen usaha seperti perbankan namun yang ditabung merupakan sampah kering yang sudah dipilih. Tujuan penelitian ini yaitu merancang strategi alternatif yang tepat dengan pendekatan business model canvas usaha daur ulang sampah plastik di BSKP. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan Teknik analisis data menggunakan analisis SWOT dan business model canvas. Hasil penelitian menunjukkan dalam pengembangan model bisnis diprioritaskan pada 4 blok yaitu key resources, key partner, key activities dan customer relationship. Pengembangan pada blok key resources dilakukan dengan cara peningkatan ketrampilan dan pemahaman SDM tentang pemanfaatan teknologi dan informasi. Pengembangan pada blok key partner dengan membuat program yang kreatif dalam meningkatkan hubungan dengan mitra khususnya nasabah. Pengembangan pada blok key activities dengan cara menjalin hubungan dengan nasabah dalam pemanfaatan sampah plastik skala mikro. Sedangkan dalam pengembangan customer relationship perlu ditingkatkan dalam layanan personal maupun kelompok dengan membuat channel media sosial guna mempertahankan dan komunikasi yang instens dengan pelanggan dan calon pelanggan Garbage Bank, Plastic Waste, SWOT, Business Model Canvas

scholarly journals Strategies of SMM Management, Comparison of Instagram and Facebook Social Networks

2017 ◽  
Vol 3 (5) ◽  
pp. 51
Author(s):  
Ramis Akhmedov
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Crm System ◽  
Research Questions ◽  
Short Time ◽  
A Company ◽  
Potential Customers ◽  
The Ideal

<p class="Default">SMM occupies an important role in the lives of people and so many people are represented in social networks, it provides the ideal platform for companies so they can communicate with their current and potential customers. This study continues to explore how companies can use social media marketing to build and maintain relationships with customers. This investigates through conducted research questions. How SMM is effective in terms of CRM? Can Facebook replace CRM system? Why do people choose to follow a company on Instagram? To analyze more clearly the focus will be on Instagram and Facebook applications, which in a short time acquired great popularity among private users as well as among the companies. The purpose of this study is to indicate the integration of customer relationship management (CRM) with social media marketing (SMM) strategies, and defines its benefits for business.</p><p class="Default"> </p>

scholarly journals The Implementation of Customer Relationship Management (CRM) Supported by SMS Gateway Technology

2019 ◽  
Vol 16 (1) ◽  
pp. 45
Author(s):  
Komang Redy Winatha
Keyword(s):  
Customer Relationship Management ◽  
Service Management ◽  
Environmental Changes ◽  
Relationship Management ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Web Based ◽  
Customer Data ◽  
Gateway Technology ◽  
Web Based System

Responding to the higher restaurant industry competition, the Mailaku Roemah Nongkrong restaurant was not too flexible in facing an environmental changes. It was still using manual technology while there was an advancing technological developments. It was still applying the internal resources for business development. One way to overcome this problem is by utilizing technology and the concept of customer relationship management (CRM). CRM is a marketing strategy to create and maintain customer relationships and reduce the possibility of customers moving to other competitors. This study presented the development and implementation of CRM in a web-based system that was supported by sms gateway technology. The research methodology that will be used in this study consists of some steps, such as library study, observation, interviews, and system development which was divided into analysis, design, coding, and testing. The result was a web-based system was able to manage customer data, product promotion, and customer service management to create good relationships with customers. This system can be as an alternative for restaurants and customers in establishing practical business communication.

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