Pricing and Public Policy Issues

Companies adopt pricing policies to maximize the revenues and profits generated. Some of the policies are not fair. Major public policy issues in pricing include unfair pricing practices within distribution channel levels such as price-fixing and predatory pricing, and across distribution channel levels such as retail price maintenance, deceptive pricing, and discriminatory pricing. Companies set dynamic pricing and high prices for products to cover distribution costs, advertising and promotion costs, and excessive mark-ups. Companies try adopting fair pricing policies. Nevertheless, laws and regulations are enforced to ensure that the policies are followed and customers are benefited. Sometimes, it is difficult to ensure that the practices are legal and ethical. Governments and companies should also be aware about the pricing implications of the social goods used by customers. Proper understanding and implementation of pricing policies will benefit both companies and customers and help in developing sustainable strategies and long-term customer relationships.

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Public Policy Issues in Pricing

International Journal of Applied Management Theory and Research ◽

10.4018/ijamtr.2019070102 ◽

2019 ◽

Vol 1 (2) ◽

pp. 17-30

Author(s):

Pratap Chandra Mandal

Keyword(s):

Public Policy ◽

Dynamic Pricing ◽

Distribution Channel ◽

Customer Relationships ◽

Policy Issues ◽

Pricing Policies ◽

The Social ◽

Price Maintenance ◽

Advertising And Promotion

Companies adopt pricing policies which maximize their revenues and profits generated. Sometimes, those pricing policies are not fair. The major public policy issues include unfair pricing practices within distribution channel levels such as price-fixing and predatory pricing, and across distribution channel levels such as retail price maintenance, deceptive pricing, and discriminatory pricing. Companies also set dynamic pricing. They set high prices for products to cover distribution costs, advertising and promotion costs, and excessive markups to generate extra revenues. Companies try adopting fair pricing policies. Laws and regulations are enforced to ensure it and that customers are benefited. However, sometimes it is difficult to ensure the legal and ethical aspects of pricing practices. Both governments and companies should be aware about the social goods used by customers and their pricing implications. Proper understanding and implementation of pricing policies will benefit both companies and customers and help in developing long-term customer relationships.

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Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives

International Journal of Public Administration in the Digital Age ◽

10.4018/ijpada.2019100105 ◽

2019 ◽

Vol 6 (4) ◽

pp. 54-71 ◽

Cited By ~ 1

Author(s):

Pratap Chandra Mandal

Keyword(s):

Public Policy ◽

Marketing Channels ◽

Customer Relationships ◽

Digital Marketing ◽

Policy Issues ◽

Consumer Privacy ◽

Regulatory Bodies ◽

Require Information

Companies require information about customers to understand them, know their preferences, and develop relationships with them. Companies employ a number of direct and digital marketing channels to collect information and intelligence about customers. Marketers adopt a number of unfair practices for collecting information through direct and digital marketing and this raises concerns about consumer privacy. The article discusses the various aspects of consumer privacy and the need for protecting consumer privacy. The article further focuses on the various regulations enforced by regulatory bodies and governments of countries to protect customers. Various initiatives taken by companies to protect customers are discussed. Direct and digital marketing channels allow companies to collect information and intelligence about customers and to influence them. However, companies should be sensitive to customer concerns. This will help companies in building long-term customer relationships.

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Using Social Media Marketing for Competitive Advantage

Advances in Marketing, Customer Relationship Management, and E-Services - Competitive Social Media Marketing Strategies ◽

10.4018/978-1-4666-9776-8.ch010 ◽

2016 ◽

pp. 201-218

Author(s):

Amir Manzoor

Keyword(s):

Social Media ◽

Competitive Advantage ◽

Marketing Strategy ◽

Marketing Strategies ◽

Customer Relationships ◽

Social Media Marketing ◽

The Social ◽

Social Media Tools ◽

Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

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Long Term Care of the Elderly: Public Policy Issues. Sage Library of Social Research, Vol. 157. By Charlene Harrington, Robert J. Newcomer, Carroll L. Estes and Associates. Beverly Hills, Calif.: Sage Publications, 1985. 280 pp. $28.00 cloth, $14.00 paper

Social Work ◽

10.1093/sw/31.2.153 ◽

1986 ◽

Vol 31 (2) ◽

pp. 153-153

Author(s):

Elizabeth A. Kutza

Keyword(s):

Public Policy ◽

Long Term Care ◽

Social Research ◽

The Elderly ◽

Sage Library ◽

Term Care ◽

Policy Issues

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Guidelines for Submission to Ethics & International Affairs

Ethics & International Affairs ◽

10.1111/j.1747-7093.2002.tb00409.x ◽

2002 ◽

Vol 16 (2) ◽

pp. 187-188

Keyword(s):

Social Sciences ◽

Public Policy ◽

Human Rights ◽

Human Dignity ◽

International Conflict ◽

Economic Justice ◽

International Affairs ◽

Policy Issues ◽

The Social ◽

Ethical Perspectives

Ethics & International Affairs, the journal of the Carnegie Council on Ethics and International Affairs, seeks original articles analyzing current developments and dilemmas in international affairs in terms of choices, decisions, and values. The goal of the journal is to create an interdisciplinary forum in which a broad range of public policy issues can be addressed from ethical perspectives that may originate in philosophy, religion, or the social sciences. Recent issues have contained articles on international conflict, social and economic justice, the environment, and human rights.The journal is open to diverse views, yet committed to the basic idea that the promotion of peace and human dignity is a universal good.

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Adani Power Limited (B): Renegotiating Long-term Electricity Contracts

Indian Institute of Management Ahmedabad ◽

10.1108/case.iima.2020.000158 ◽

2014 ◽

pp. 1-21

Author(s):

Ajay Pandey

Keyword(s):

Public Policy ◽

Regulatory Framework ◽

Negative Consequences ◽

Financial Problems ◽

Policy Issues ◽

Fixed Price

Adani Power Limited (B) is the second case in a series of cases on the attempts by the firm to wriggle out of the negative consequences of the long-term fixed price power purchase agreements it had entered into. Changes in Indonesian regulations for coal exported from Indonesia created serious financial problems for the firm. This case describes how the firm was able to get relief from the regulator and raises public policy issues including the robustness of guidelines for procurement of power and the regulatory framework.

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Adani Power Limited (A): Renegotiating Long-term Electricity Contracts

Indian Institute of Management Ahmedabad ◽

10.1108/case.iima.2020.000157 ◽

2014 ◽

pp. 1-18

Author(s):

Ajay Pandey

Keyword(s):

Public Policy ◽

Negative Consequences ◽

Policy Issues ◽

Fixed Price ◽

First Case ◽

Regulatory Interventions

Adani Power Limited (A) is the first case in a series of cases on the attempts by the firm to wriggle out of negative consequences of long-term fixed price power purchase agreements it had entered into. The firm wanted to terminate the agreement on the ground that its bid was based on coal allocation by another Government owned entity. This case describes as to how the firm was unable to get the contract terminated due to regulatory interventions. The case also raises public policy issues including the robustness of guidelines for procurement of power.

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Long-Term Care of the Elderly: Public Policy Issues.

Contemporary Sociology A Journal of Reviews ◽

10.2307/2071756 ◽

1986 ◽

Vol 15 (2) ◽

pp. 306

Author(s):

Nancy N. Eustis ◽

Charlene Harrington ◽

Robert J. Newcomer ◽

Carroll L. Estes

Keyword(s):

Public Policy ◽

Long Term Care ◽

The Elderly ◽

Term Care ◽

Policy Issues

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Queering Cultural Competence for Planning and Public Policy

eJournal of Public Affairs ◽

10.21768/ejopa.v7i2.10 ◽

2018 ◽

Vol 7 (2) ◽

Keyword(s):

Social Sciences ◽

United States ◽

Public Policy ◽

Social Work ◽

Cultural Competence ◽

Southeastern United States ◽

Public University ◽

Queer Identity ◽

Policy Issues ◽

The Social

The authors teach at a public university in the southeastern United States and, between them, have taught for more than 30 years in the social sciences and social work. They each identify as openly LGBTQ and have worked to incorporate their identities into their teaching about queer cultural competence. In this article, they reflect on their respective experiences and share key insights, including the need to create open and affirming classrooms, the importance of opening spaces for discussions with students about naming and pronouns, and the usefulness of course-specific LGBTQ materials in reinforcing the understanding that queer identity often intersects with racial and class positions to exacerbate a wide variety of planning and public policy issues.

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