The Impact of Territorial and Relational Belonging on Member Retention in Social Networking Sites

Author(s):  
Vess Johnson ◽  
Sherry Ryan ◽  
Angelina I. T. Kiser

With the growth in social networking and the highly competitive nature of the social networking market, it is important to understand the factors that influence social network site (SNS) member retention. In order to better understand continuation intention among SNS members, the authors propose and empirically test a model built upon the IS continuance model, motivation theory, and two belongingness constructs drawn from social psychology. Results of this study indicate that positive confirmation, perceived usefulness, and perceived enjoyment influence user satisfaction, which in turn has a strong impact on continuance intention. In addition, the member's sense of territorial belonging to the SNS has a positive influence on both continuance intention and perceived enjoyment. The member's sense of belonging stemming from relationships with others within the community has a positive influence on both perceived usefulness and perceived enjoyment, but appears to be insignificant with respect to a direct influence on continuance intention.

Author(s):  
Maryam Salahshour ◽  
Halina Mohamed Dahlan ◽  
Noorminshah A. Iahad

Social networking tools have become an integral part of our daily lives. Recently, a new type of Social Networking Sites (SNSs) namely Academic Social Networking sites (ASNSs) has attracted global users. There is perceived usefulness on the impact of ASNSs on patterns of academic research activities. However, it remains unclear why some researchers do not use ASNSs at all. The purpose of this paper is therefore to explore the ASNSs usage among Malaysian academic researchers and to investigate benefits, specific purpose, drivers and barriers of using ASNSs. A total of 210 completed cases were collected through paper-based and online-based questionnaire. In order to show the outcome of the research, descriptive interpretation of data is performed. The overall findings of this research indicate that there is low rate of ASNSs usage among researchers. In addition, the results show that colleagues, attitude toward technology and communication benefits are the drivers to use ASNSs and trust, privacy and security are the common barriers regarding to use ASNSs.


Author(s):  
Xiaolin Lin ◽  
Dawei Zhang ◽  
Yibai Li

This chapter discusses the online social support in the context of social networking sites (SNSs). The pervasive adoption of social networking sites has profound influence on society and enables a new way to provide social support. Social support has been considered a key social value that online users can obtain from social networking sites. Research has shown that social support may reduce stress and promote well-being among diverse populations. Despite its significance to society, the online social support in the context of SNSs has been surprisingly under-investigated. Some fundamental questions—such as (1) What are the dimensions of online social support on SNSs? and (2) How does online social support influence other factors such as the users' satisfaction and continuance intention to SNSs?—have not been answered. This chapter attempts to answer those questions. Specifically, this chapter aims to first identify the definitional dimensions of online social support on SNSs through an extensive review of the literature. Second, this chapter uses these dimensions to model online social support and test its effects on other SNS factors: user satisfaction and continuance intention. Eventually, the results support all proposed hypotheses. The theoretical contributions and managerial implications of the results are discussed at the end of this chapter. 1


2014 ◽  
Vol 701-702 ◽  
pp. 1399-1410
Author(s):  
Fang Fang

We propose a model for studying job seekers’ behavioural intentions to use job seeking social networking sites (SNSs) for securing jobs. To test our model, an online survey was conducted and 48 valid questionnaires were collected. Some important findings include: perceived usefulness has a positive influence on users’ use of job seeking SNS and social information capital could positively affect users’ perceived usefulness.


2017 ◽  
Vol 117 (6) ◽  
pp. 1127-1144 ◽  
Author(s):  
Christopher Sibona ◽  
Jeff Cummings ◽  
Judy Scott

Purpose Social networking sites (SNSs) continue to grow in popularity with competition in the market growing as well. The purpose of this paper is to examine three research questions to determine how competition within the SNS area may affect the continuance intention on the incumbent SNS, Facebook. The first question examines the relationship between having an account on one of the four different SNSs and the impact on continuance intention. The second question examines attitudes toward specific alternatives and continuance intention on the incumbent SNS. The third question takes a broader examination of general attitudes about alternative attractiveness and attitude toward switching to predict continuance intention. A post hoc analysis was conducted to further understand the impact of specific SNS alternative attitudes on general attitudes. Design/methodology/approach Based on a survey of 918 users, this research examines the three questions using various methods including ANCOVA to examine question 1 and multiple structural equation models to examine questions 2, 3 and the post hoc analysis. Findings The analysis of the models suggests that both alternative attractiveness and attitude toward switching have the greatest impact on the continuance intention of the incumbent site. Specific sites were found to be complements or substitutes for the incumbent. The viewing of the specific alternative site as an alternative to Facebook had a negative impact on continuance intention. The general model of alternative attractiveness and attitude toward switching explained a moderate to substantial amount of continuance intention. Originality/value Although use and abandonment of SNSs have been examined extensively, minimal attention has been given to the impact that alternative SNSs have on continuance intentions of a user’s primary SNS.


2021 ◽  
Author(s):  
Ugonna William Omeziri

Organizations have invested heavily in implementing Information Systems (IS) such as enterprise systems (ES) but experienced significant challenges in realizing the potential benefits from these systems. Despite the maturity of research in ES, little research has examined the impact of continued use of ES on job satisfaction. With increased use and dependency on systems such as ES, recent research has shown that system use can impact employees’ satisfaction especially during the earlier stages of the system implementation. This is because the implementation of this system is usually accompanied with drastic change in work duties and tasks in which employees might have to learn new skills to navigate the new system. This disruptive event can influence employees’ attitudes about their jobs following ES implementation. However, past the initial stage of implementation not much is known about the impact of continued use of ES on employee job satisfaction. This research, by drawing on theoretical models on IT continued usage and IT adoption (e.g., Unified Theory of Acceptance and Use of Technology [UTAUT]), theorizes the impact of perceived usefulness (PU) on user satisfaction, IS continuance intention, and job satisfaction, and tests a model through a survey of 108 ES users at a manufacturing company in Canada. The results suggest that facilitating conditions are a salient predictor of perceived ease of use, perceived usefulness and user satisfaction. Additionally, the results support that user satisfaction has a positive and significant effect on continuance intention and employee job satisfaction.


2020 ◽  
Vol 120 (7) ◽  
pp. 1331-1360 ◽  
Author(s):  
Zhen Shao ◽  
Lin Zhang ◽  
Kuanchin Chen ◽  
Chenliang Zhang

PurposeThe aim of this study is to explore, identify and understand the impact of technology affordance in the context of social networking sites (SNSs). Moreover, this study incorporates user experience as a moderator, in order to explore behavioral differences between veterans (high-experience users) and newbies (low-experience users).Design/methodology/approachA research model was developed to examine the influences of three technology affordances: interactivity, information and navigation on user satisfaction and SNS stickiness. Totally 266 data were collected from a famous college in China using an online survey, and structural equation modeling technique was used to examine the proposed research model.FindingsThe empirical research findings indicated that the three technology affordance attributes exhibited different degrees of influence on user satisfaction, which in turn facilitated SNS stickiness. Particularly, high-experience users were more likely influenced by interactivity and information affordances, while low-experience users are more susceptible to navigation affordance.Practical implicationsThis study can provide guidelines to the platform administrators to design SNSs from the aspects of interactivity, information and navigation attributes and pay attention to the preference differences between high-experience users and low-experience users.Originality/valueThis study uncovers the significant antecedents of SNS stickiness from a technology affordance lens and reveals the moderating effect of user experience on the relationship between three technology affordance attributes and satisfaction.


2018 ◽  
Vol 10 (3) ◽  
pp. 73 ◽  
Author(s):  
Mohammad Hasan Galib ◽  
Khalid Ait Hammou ◽  
Jennifer Steiger

The purpose of this study is to examine the predictive power of the technology acceptance model (TAM) on customer’s intention to participate in the social customer relationship management (sCRM) program. Three additional constructs, perceived risk, user satisfaction, and perceived enjoyment were added to the original TAM. The collected data (n=264) were subject to statistical analysis of structural equation modeling, exploratory and confirmatory factor analysis. The study reveals that TAM by itself is not a robust model to predict customer’s intention to participate in the sCRM program. Among the original constructs of TAM, attitude is the only determinant of intention. The impact of perceived usefulness and perceived ease of use was not significant on intention. Among the extended variables, perceived risk is the only variable that significantly influenced intention; perceived enjoyment and user satisfaction did not have any impact on intention. By applying the TAM to the sCRM, this study extends the overall body of the theoretical knowledge surrounding technology acceptance.


2019 ◽  
Vol 32 (1) ◽  
pp. 232-252 ◽  
Author(s):  
Mishal Naqvi ◽  
Shan Li ◽  
Yushi Jiang ◽  
Muhammad Hasnain Abbas Naqvi

Purpose The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs). Design/methodology/approach A questionnaire survey was developed and administered to a convenience sample of 838 university students. Findings The findings indicate that perceived privacy, demographic factors and perceived usefulness (PU) have a significant effect on the ITU SNSs, and that age does not moderate the relationship between perceived ease-of-use and PU. Originality/value This study confirms the growing importance of SNSs. It also provides social networking service providers with insights into user intentions towards such networks.


2013 ◽  
Vol 11 (4) ◽  
pp. 19-36 ◽  
Author(s):  
Laura Becker ◽  
Key Pousttchi

Mobile devices are used to initiate shopping or enhance traditional shopping experiences. The integration of m-commerce with social networking sites enables marketers to provide really personalized offers to customers. The basis for that is an in-depth understanding of customers’ needs and expectations which can be analyzed on social networking sites due to their explicit and implicit presentation of the customers’ context and needs as well as due to their rising popularity. This study investigates the reasons for customers to use online social networks, using the example of Facebook. For that purpose, a structural equation model with formative constructs is developed and tested against data from young Facebook users. The authors’ results show that subjective norm might show no direct effect but, however, it has a large influence which occurs indirectly via perceived usefulness and perceived enjoyment. Additionally, the authors reveal that drivers for the usage intention of social networks show major differences between men and women.


2018 ◽  
Vol 36 (7) ◽  
pp. 1170-1189 ◽  
Author(s):  
Anup Kumar ◽  
Amit Adlakaha ◽  
Kampan Mukherjee

Purpose Many developing countries, including India, are committed to curbing black money from the economy. Therefore, these countries are focusing on a transparent online transaction facility. M-wallets are one online option facilitated by various companies using a mobile application. The purpose of this paper is to investigate the impact of perceived usefulness, perceived security, perceived ease of use, trust, grievance redressal and satisfaction on young users’ intention to continually use M-wallet in India. Design/methodology/approach A research framework based on the expectation–confirmation theory has been formulated and tested empirically using data from M-wallets young users in India using structural equation modeling. Findings The analysis reveals that perceived usefulness and perceived ease of use significantly affect user satisfaction and intention to continually use M-wallets. The effect of perceived security on user satisfaction is significant, and grievance redressal mediates the effect of perceived security on intention to continually use M-wallets. Practical implications The outcome of the research will help M-wallet service providers and policy makers in planning the service and increasing customer’ continuance intention. Originality/value The uniqueness of this research is that it adds two important constructs for mobile payment systems (grievance redressal and perceived security) that were missing in the earlier model proposed by Zhou (2013). The addition of the two constructs helped in formulating a better model.


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