scholarly journals SOCIAL NETWORKS AS A MODERN CHANNEL OF POLITICAL COMMUNICATIONS: COMPARATIVE CONTENT ANALYSIS OF PUBLICATIONS IN RUSSIAN AND FOREIGN SCIENTIFIC MAGAZINES (2020–2021)

2021 ◽  
pp. 84-92
Author(s):  
Vladimir Miletsky ◽  
◽  
Alexandra Pisareva ◽  
◽  
◽  
...  
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
Scientific Journals ◽  
Government Officials ◽  
Political Communications ◽  
The Subject ◽  
Comparative Content

Social networking sites as a new, modern channel of political communications have been the subject of interest of researchers for the last several years. The acceleration of digitalization of all spheres of life, including political, was largely provoked by the COVID-19 coronavirus pandemic. The article presents a comparative content analysis of publications on this topic in Russian and foreign scientific journals. It is established that the interest in the problem among domestic and foreign scientists is approximately equal. At the same time, it was found that the angles of view of scientists differ: for example, Russian authors are more interested in considering the influence of social networks on the behavior of ordinary users than politicians and government officials, like their foreign colleagues. In addition, there are terminological and methodological differences that allow us to say that in our country the study of social networks is still in the process of formation and development.

scholarly journals A ASCENSÃO DA MODA DE BRECHÓS NA ERA DIGITAL

2019 ◽  
Vol 10 (1) ◽  
pp. 23
Author(s):  
Raquel Denise Salvalaio da Silva Martins
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Networking ◽  
Young Women ◽  
Digital Age ◽  
Qualitative Approach ◽  
Heavy Users ◽  
Mao A ◽  
The Subject ◽  
Descriptive Method

Nos últimos anos observou-se um crescimento significativo no consumo de roupas de segunda mão. A partir dessa questão, considera-se que a ressignificação da moda de brechós é em grande parte impulsionada pelas redes sociais e blogs que abordam o assunto, fortalecendo e propagando um novo conceito sobre a moda second hand. Sendo assim, esse estudo tem o objetivo de compreender de que forma as redes sociais podem contribuir e até mesmo impulsionar o consumo de moda de brechós. Tendo isso em vista, adotou-se um método exploratório descritivo, juntamente com uma análise de conteúdo de abordagem qualitativa, analisando dois perfis de usuárias do Instagram, focados em promover a moda de brechós. Entre os resultados, observou-se que os maiores incentivadores da moda de brechós são frequentemente mulheres jovens, atentas a novas tendências e heavy users de redes sociais, como Instagram e Facebook, levando a concluir que as plataformas de redes sociais possuem um papel de extrema relevância para a ressignificação da moda de brechós. Palavras-chave: Brechós. Redes sociais. Consumo. Era digital.ABSTRACTIn recent years it is observed a significant increase in the consumption of second-hand clothing. From this question, it is considered that the resignification of thrift stores fashion is largely driven by social networks and blogs that approach the subject, strengthening and spreading a new concept on second hand fashion. Thus, this study aims to understand how social networks can contribute and even boost the fashion consumption of thrift stores. Therefore, a exploratory descriptive method was adopted, together with a content analysis of qualitative approach, analyzing two profiles of Instagram users, focused on promoting second-hand fashion. Among the results it was observed that the biggest promoters of thrift stores fashion are often young women, attentive to new trends and heavy users of social networks like Instagram and Facebook, leading to the conclusion that social networking platforms play an extremely important role for the re-signification of the fashion of thrift storesKeywords: Thrift store. Social networks. Consumption. Digital age.

MARKETING COMMUNICATION STRATEGIES OF THE ENTERPRISE IN THE CONDITIONS OF ECONOMY DIGITALIZATION

2018 ◽  
Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Communication Strategies ◽  
Mobile Technologies ◽  
Customer Engagement ◽  
User Engagement ◽  
Marketing Communication ◽  
Internet Users

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

scholarly journals Policy gaps and technological deficiencies in social networking environments: Implications for information sharing

2013 ◽  
Vol 15 (1) ◽  
Author(s):  
Stephen M. Mutula
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Business Education ◽  
Social Networking Sites ◽  
Internet Security ◽  
Literature Survey ◽  
Digital Networks ◽  
Education Politics ◽  
The Social ◽  
User Trust

Background: With the growing adoption and acceptance of social networking, there are increased concerns about the violation of the users’ legitimate rights such as privacy, confidentiality, trust, security, safety, content ownership, content accuracy, integrity, access and accessibility to computer and digital networks amongst others.Objectives: The study sought to investigate the following research objectives to: (1) describe the types of social networks, (2) examine global penetration of the social networks, (3) outline the users’ legitimate rights that must be protected in the social networking sites (SNS), (4) determine the methods employed by SNS to protect the users’ legitimate rights and (5) identify the policy gaps and technological deficiencies in the protection of the users’ legitimate rights in the SNS.Method: A literature survey and content analysis of the SNS user policies were used to address objective four and objective five respectively.Results: The most actively used sites were Facebook and Twitter. Asian markets were leading in participation and in creating content than any other region. Business, education, politics and governance sectors were actively using social networking sites. Social networking sites relied upon user trust and internet security features which however, were inefficient and inadequate.Conclusion: Whilst SNS were impacting people of varying ages and of various professional persuasions, there were increased concerns about the violation and infringement of the users’ legitimate rights. Reliance on user trust and technological security features SNS to protect the users’ legitimate rights seemed ineffectual and inadequate.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

Empirical Study of Cyber Harassment among Social Networks

2014 ◽  
pp. 1717-1730
Author(s):  
Joanne Kuzma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Electronic Media ◽  
Protective Measures ◽  
Cyber Harassment ◽  
The Social ◽  
Negative Effect ◽  
Communication Methods

The growth of Online Social Networking sites has brought new services and communication methods to consumers. However, along with benefits, serious problems such as online cyber harassment have recently come to the forefront of the electronic media. This behavior can have significant negative effect on individuals, businesses and the social networks. Some sites have begun to provide some levels of protection and create specific anti-harassment policies in their terms of service along with implementing protection technologies. However, these protective measures are not consistent among social media, leaving some consumers at greater risk. This study analyzed 60 worldwide social sites and determined the level of cyber-harassment protection. It reviewed statistical differences among geographical-based social networks. The results showed significant gaps among various social networks, but suggests methods for improving consumer safeguards to provide consistent levels of protection.

Social Networking and Trust

2011 ◽  
pp. 32-41
Author(s):  
Vladlena Benson
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Cyber Threats ◽  
Current State ◽  
Trust Formation ◽  
Threat Mitigation ◽  
Silver Bullet ◽  
Insight Into

Based on the literature review of the theory of trust, this chapter aims to provide an insight into trust formation on social networking sites (SNS). An overview of the current state of cybercrime and known ways of threat mitigation helps shed some light on the reasons why social networks became easy targets for Internet criminals. Increasingly, personalisation is seen as a method for counteracting attacks perpetrated via phishing messages. This chapter aims to look specifically at trust in online social networks and how it influences vulnerability of users towards cybercrime. The chapter poses a question whether personalisation is the silver bullet to combat cyber threats on social networks. Further research directions are discussed.

Excellent Cuisine Worth a Detour

2021 ◽  
pp. 108-125
Author(s):  
Fernando Oliveira-Brochado
Keyword(s):  
Content Analysis ◽  
Social Networking ◽  
Mixed Method ◽  
Social Networking Sites ◽  
Participatory Culture ◽  
Social Dimension ◽  
Factor Analyses ◽  
Text Interpretation ◽  
Quality Food ◽  
Restaurant Experience

Luxury restaurants are expected to offer outstanding culinary talent and expertise; be authentic, creative and consistent; and provide exciting quality food. Currently, culinary art discourses include a social dimension in which social networking sites are used to share gastronomic experiences and check recommendations. User-generated reviews are thus an intersection of participatory culture and ‘foodie' discoures. This study's main objective was to examine this phenomenon by analysing web reviews to identify the expressive dimensions that describe guests' experiences. Mixed-method content analysis was selected for this research, using qualitative text interpretation to supplement quantitative word counts and factor analyses. Content analysis of reviews of the top three Michelin-starred restaurants (i.e., two stars) in Portugal identified concepts used to assess haute cuisine experiences from the client's perspective. The results include a concept map encompassing the following dimensions: ‘food', ‘restaurant', ‘experience', ‘menu', ‘wine', ‘special (dinner)', ‘view', ‘beautiful (food)', ‘friendly (staff)', ‘chef', ‘visit' and ‘dessert'.

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