During the 1980s and 1990s, Avon had successfully built its reputation as “a company of women and for women.” Avon, along with the Small Business Administration, created a Women of Enterprise awards program that highlighted the success of women business owners outside of direct sales. Through this program, Avon engaged in a popular conversation about women’s ability to “have it all.” Recognized for its women-friendly management policies, organizations such as Catalyst held Avon up as an example of a company where women had shattered the glass ceiling, even though Avon continued to name men to lead the corporation, prompting the defection of several high-ranking women in its global organization. When Andrea Jung became CEO in 1999, Avon had reached its zenith as a direct sales company, but it could not succeed against the fundamental challenges presented by internet marketing.