Investigation on Customer Churn Prediction Using Machine Learning Techniques

2021 ◽  
pp. 109-119
Author(s):  
K. Veningston ◽  
P. V. Venkateswara Rao ◽  
C. Selvan ◽  
M. Ronalda
Keyword(s):  
Machine Learning ◽  
Machine Learning Techniques ◽  
Churn Prediction ◽  
Customer Churn ◽  
Learning Techniques ◽  
Customer Churn Prediction

scholarly journals A Critical Examination of Different Models for Customer Churn Prediction using Data Mining

2019 ◽  
Vol 8 (6S3) ◽  
pp. 850-854
Keyword(s):  
Machine Learning ◽  
Data Mining ◽  
Prediction Models ◽  
Machine Learning Techniques ◽  
Critical Examination ◽  
Churn Prediction ◽  
Customer Churn ◽  
Learning Techniques ◽  
Customer Churn Prediction ◽  
Using Data

Due to competition between online retailers, the need for providing improved customer service has grown rapidly. In addition to reduction in sales due to loss of customers, more investments are needed to be done to attract new customers. Companies now are working continuously to improve their perceived quality by way of giving timely and quality service to their customers. Customer churn has become one of the primary challenges that many firms are facing nowadays. Several churn prediction models and techniques are proposed previously in literature to predict customer churn in areas such as finance, telecom, banking etc. Researchers are also working on customer churn prediction in e-commerce using data mining and machine learning techniques. In this paper, a comprehensive review of various models to predict customer churn in e-commerce data mining and machine learning techniques has been presented. A critical review of recent research papers in the field of customer churn prediction in e-commerce using data mining has been done. Thereafter, important inferences and research gaps after studying the literature are presented. Finally, the research significance and concluding remarks are described in the end.

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