scholarly journals Strategic customer behavior in an M/M/1 feedback queue

2021 ◽  
Vol 97 (3-4) ◽  
pp. 223-259
Author(s):  
Mark Fackrell ◽  
Peter Taylor ◽  
Jiesen Wang
Keyword(s):  
Customer Behavior ◽  
Feedback Queue

ROPO Effect in Gender- Generational Characteristics

2020 ◽  
Vol 11 (1) ◽  
pp. 43-43
Author(s):  
Radovan Bačík ◽  
Mária Oleárová ◽  
Martin Rigelský
Keyword(s):  
Association Analysis ◽  
Search Engines ◽  
Product Information ◽  
Customer Behavior ◽  
Internet Research ◽  
The Internet ◽  
Significant Progress ◽  
Customer Reviews ◽  
Online Purchase ◽  
Brick And Mortar

The development of the Internet and the current technologies have contributed to a significant progress in the consumer shopping process. Today, shopping decisions are more intuitive and much easier to make. E-shops, search engines, customer reviews and other similar tools reduce costs of searching for products or product information, thus boosting the habit of searching for information on the Internet - "Research Shopper Phenomenon" (Verhoef et al. 2007). According to Verhoef et al. (2015), this phenomenon leads to a phenomenon where consumers search for product information using one channel (Internet) and then make a purchase through another channel (brick-and-mortar shop). Heinrich and Thalmair (2013) refer to this effect as the "research online, purchase offline" or "ROPO" effect for short. This phenomenon can also be observed in reverse. Keywords: customer behavior, research online – purchase offline, association analysis

Impacts of Food-Service Franchise’s SNS Marketing Activities on Customer Behavior Intention

2019 ◽  
Vol 10 (1) ◽  
pp. 43-52
Author(s):  
Ju-Yeon Lee ◽  
Min-Ji Lee ◽  
Da-Jeong Kwon ◽  
Seung-Yeon Jeong ◽  
Soon-Beom Hur
Keyword(s):  
Food Service ◽  
Customer Behavior ◽  
Behavior Intention ◽  
Marketing Activities

scholarly journals Managerial Responses and Customer Engagement in Crowdfunding

2020 ◽  
Vol 12 (8) ◽  
pp. 3389 ◽  
Author(s):  
Yan Song ◽  
Xin Tian
Keyword(s):  
Empirical Research ◽  
Customer Behavior ◽  
User Generated Content ◽  
Customer Engagement ◽  
Significant Positive Effect ◽  
Linguistic Features ◽  
Advertising Strategy ◽  
Effective Advertising ◽  
Positive Effect

Despite the widespread recognition of the importance of customer behavior in crowdfunding performance, empirical research concerning the importance of managerial responses in user-generated content is scarce. How do managerial responses affect backers’ comments? Does user-generated content affect following backers’ behavior? Using a dataset of backers’ comments and creators’ managerial responses from Kickstarter.com, we attempt to clarify the relationships among creator responses to comments, comment volume, linguistic features of comment text and crowdfunding performance. Our results show creator responses have a significant positive effect on customer engagement and crowdfunding performance. Moreover, creator response is an effective advertising strategy to improve crowdfunding performance.

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