This chapter describes the model of intuitive morality and exemplars (MIME), which examines connections between moral judgment and exposure to narrative media. The MIME explicates distinct, a priori–defined domains of moral intuitions that cut across cultural boundaries and identifies underlying processes that shape related social perceptions to describe how media and moral judgment are intertwined. The model’s dual-process perspective suggests some moral judgments are determined by quick gut reflexes and others by reflective deliberation. The MIME’s multistage process contains short-term and long-term components. The short-term component describes how exemplars that prime moral intuitions affect the appraisal of media content, which then prompts selective exposure to media that upholds primed intuitions. The long-term component describes how aggregate patterns of exposure to media that upholds primed intuitions encourages further (mass) production of content featuring those intuitions. This reciprocal process describes how media systems and audiences influence the salience of one another’s moral intuitions.