A behavioral-economic analysis of the essential value of brands
2011 ◽
Vol 87
(1)
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pp. 106-114
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2011 ◽
Vol 25
(1)
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pp. 57-68
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Keyword(s):
Keyword(s):
2016 ◽
Vol 24
(1)
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pp. 38-47
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Keyword(s):
2020 ◽
Vol 104
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pp. 106157
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Keyword(s):
2019 ◽
Vol 43
(12)
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pp. 2607-2619
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Keyword(s):
2017 ◽
Vol 67
(2)
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pp. 241-251
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1994 ◽
Vol 61
(2)
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pp. 191-201
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