Political Identity and the Consumer Journey: A Research Review
2020 ◽
Vol 96
(1)
◽
pp. 55-73
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Jihye Jung
◽
Vikas Mittal
Geoffrey S. Brown
◽
Ramón E. Colón Morales
Kaitlyn A. Nasci
◽
Jeremy Ceja
◽
Kisha Radliff
Michael E. Vallerga
◽
Melinda S. Jackson