The Pleasures and Anxieties of Being in the Middle: Emerging Middle-Class Identities in Urban South India

2011 ◽  
Vol 46 (3) ◽  
pp. 559-599 ◽  
Author(s):  
SARA DICKEY
Keyword(s):  
Middle Class ◽  
Self Control ◽  
Class Identity ◽  
Policy Makers ◽  
Economic Changes ◽  
The Past ◽  
South Indian ◽  
Urban South ◽  
Indian City ◽  
The Rich

AbstractRecent economic changes in India have coincided with a dramatic change in the concept of a ‘middle class’ in the south Indian city of Madurai. Whereas previous sets of class identities were overwhelmingly dichotomous (for example, the rich and the poor, or the ‘big people’ and ‘those who have nothing’), the middle class has now become a highly elaborated component of local class structures and identities. It is also a contested category; moreover, its indigenous boundaries differ from those most often used by scholars, marketers, or policy-makers. Drawing from research over the past decade, this paper examines local definitions of ‘middleness’ and the moralized meanings ascribed to it. Whilst being ‘in the middle’ is a source of pride and pleasure, connoting both achievement and enhanced self-control, it is simultaneously a source of great tension, bringing anxiety over the critical and damaging scrutiny of onlookers. For each positive aspect of a middle-class identity that emphasizes security and stability, there is a negative ramification or consequence that highlights the precariousness and potential instability of middle-class life. In exploring each of these aspects, I pay attention to the explicitly performative features of class identities. I conclude by considering the epistemological and experiential insights we gain into the construction of emergent class categories by focusing on self-ascribed identities and their performance.

Secularization, Integration and Rationalization: Some Perspectives from Latin American Thought

1973 ◽  
Vol 5 (2) ◽  
pp. 199-216 ◽  
Author(s):  
Edward J. Williams
Keyword(s):  
Latin American ◽  
Developmental Process ◽  
Policy Makers ◽  
Latin Americans ◽  
The Past ◽  
New Concepts ◽  
The Rich ◽  
Latin American Thought ◽  
Firing Line ◽  
American Thought

For the past couple of decades the Latin Americans, like their brethren in Africa and Asia, have been hell-bent in search of ‘development’ or ‘modernization’. While the Latin Americans were on the firing line, scholars and policy-makers in both the rich nations and the poor nations were involved in setting out an intellectual framework for analyzing the developmental process. New concepts to explain the meaning of development were devised; innovative measurements to gauge the level of development were proposed; a new vocabulary to capture the nuances of development was put forth.

Consuming wellness, producing difference: The case of a wellness center in India

2016 ◽  
Vol 18 (3) ◽  
pp. 414-432 ◽  
Author(s):  
Sneha Annavarapu
Keyword(s):  
Middle Class ◽  
Identity Formation ◽  
Consumer Choice ◽  
Social Imaginary ◽  
Self Identity ◽  
Choice Making ◽  
South Indian ◽  
Indian City ◽  
Wellness Center ◽  
Care Regimes

Over the past decade, there has been a discernible rise in the number of wellness centers and fitness studios in urban cities in India. These centers are spatial manifestations of the rise in a particular type of “self-care” regimes and “body projects” in modern social imaginary prevalent in urban India, predominantly enabled by the rise of middle-class consumer culture. While the literature on fitness spaces and wellness clubs in Western contexts is instructive to a very large extent, the local particularities of consumption experiences in non-Western contexts require contextualized empirical research in order to better inform modern theories of consumption. This article is a study of a wellness center in the South Indian city of Chennai. Using ethnographic methods, I attempt to unpack the experience of consuming wellness in a space that ostensibly claims to remedy the ills of modern living while doing so in a culturally traditional and “Indian” manner. I show how the experiences of predominantly middle-class consumers here are dictated not by a sentimental attachment to tradition or locality, but by a vocabulary of speaking that primarily favors a language of consumer choice and rational decision-making. Whether or not that is the case, the way in which consumption of an “Indian” brand of wellness occurs demonstrates the stronghold of the language of consumer choice making the space at the wellness center a performative arena for self-identity formation to occur.

Marketing Systems – Looking Backward, Sizing up and Thinking Ahead

2019 ◽  
Vol 39 (2) ◽  
pp. 208-224 ◽  
Author(s):  
Roger Layton
Keyword(s):  
Social Economic ◽  
Complex Environments ◽  
Personal Account ◽  
Marketing System ◽  
Policy Makers ◽  
The Past ◽  
Space And Time ◽  
Marketing Systems ◽  
The Rich

This commentary is a personal account of the evolution of the concept of a marketing system, from being central to the vision of macromarketing inspiring a group of scholars nearly 60 years ago, to playing a central role today in bringing together the rich set of ideas, concepts, frameworks and concerns that are part of contemporary macromarketing thought. It provides a basis for, and indeed, argues for, the integration of both marketing and macromarketing thinking in practice and in teaching in response to the micro and macro challenges facing managers and policy makers in most human communities as they seek to find a way through increasingly complex environments shaped by physical, social, economic, and technological forces interacting though space and time at all levels of society. It was written to serve as the introduction to a SAGE Publications virtual book concerned with the past, present and future of thinking and practice related to marketing systems.

scholarly journals The Wairarapa Wealthy in Public and Private, 1876–1913

2021 ◽  
Author(s):  
◽  
Joseph Cruden
Keyword(s):  
New Zealand ◽  
Middle Class ◽  
Community Involvement ◽  
Public Life ◽  
Class Identity ◽  
Public And Private ◽  
The North ◽  
Public Status ◽  
Colonial Experience ◽  
The Rich

<p>Social histories of New Zealand’s colonial wealthy usually focus on those who left personal papers, ignoring those who left no major records. What is more, histories of the wealthy have tended to focus on the South Island—there is no reason to assume that the North Island rich were the same. This thesis attempts to address both these imbalances by approaching wealthy individuals in colonial Wairarapa systematically—locating all testators who died between 1876 and 1913, leaving estates worth £10,000 or more. This process produces a cohort of sixty-five, mainly farmers and mostly of middle-class origins. Testamentary records demonstrate that in private, the rich stayed true to their origins by splitting their wealth evenly. Other forms of biographical information, most notably newspaper obituaries and Cyclopedia entries, show that public life was different. Here, the rich departed from their origins; whereas community involvement and charitable works had been an important aspect of middle-class identity in Britain, the colonial experience forced wealthy capitalists to redefine public status. Throughout, this thesis demonstrates the importance of regional social histories in New Zealand by thinking ‘under as well as across the nation’—extending South Island scholarship of the wealthy into the North Island and examining the manifestation of large historical forces close-up in communities of individuals.</p>

scholarly journals The Wairarapa Wealthy in Public and Private, 1876–1913

2021 ◽  
Author(s):  
◽  
Joseph Cruden
Keyword(s):  
New Zealand ◽  
Middle Class ◽  
Community Involvement ◽  
Public Life ◽  
Class Identity ◽  
Public And Private ◽  
The North ◽  
Public Status ◽  
Colonial Experience ◽  
The Rich

<p>Social histories of New Zealand’s colonial wealthy usually focus on those who left personal papers, ignoring those who left no major records. What is more, histories of the wealthy have tended to focus on the South Island—there is no reason to assume that the North Island rich were the same. This thesis attempts to address both these imbalances by approaching wealthy individuals in colonial Wairarapa systematically—locating all testators who died between 1876 and 1913, leaving estates worth £10,000 or more. This process produces a cohort of sixty-five, mainly farmers and mostly of middle-class origins. Testamentary records demonstrate that in private, the rich stayed true to their origins by splitting their wealth evenly. Other forms of biographical information, most notably newspaper obituaries and Cyclopedia entries, show that public life was different. Here, the rich departed from their origins; whereas community involvement and charitable works had been an important aspect of middle-class identity in Britain, the colonial experience forced wealthy capitalists to redefine public status. Throughout, this thesis demonstrates the importance of regional social histories in New Zealand by thinking ‘under as well as across the nation’—extending South Island scholarship of the wealthy into the North Island and examining the manifestation of large historical forces close-up in communities of individuals.</p>

A Qualified Assertion Database for the History of Places

2019 ◽  
Vol 13 (1-2) ◽  
pp. 95-115
Author(s):  
Brandon Plewe
Keyword(s):  
Data Model ◽  
Temporal Change ◽  
Religious Congregations ◽  
Historical Gis ◽  
The Past ◽  
Model Based ◽  
Complex Information ◽  
Invaluable Tool ◽  
History Of ◽  
The Rich

Historical place databases can be an invaluable tool for capturing the rich meaning of past places. However, this richness presents obstacles to success: the daunting need to simultaneously represent complex information such as temporal change, uncertainty, relationships, and thorough sourcing has been an obstacle to historical GIS in the past. The Qualified Assertion Model developed in this paper can represent a variety of historical complexities using a single, simple, flexible data model based on a) documenting assertions of the past world rather than claiming to know the exact truth, and b) qualifying the scope, provenance, quality, and syntactics of those assertions. This model was successfully implemented in a production-strength historical gazetteer of religious congregations, demonstrating its effectiveness and some challenges.

Identifying Barriers to Integration of Technology into Traditional Approach of Teaching: A Case Study of Mathematics Teachers in Former Transkei in the Eastern Cape

10.31355/12 ◽  
2017 ◽  
Vol 1 ◽  
pp. 063-071
Author(s):  
Agyei Fosu
Keyword(s):  
High School ◽  
Mathematics Teachers ◽  
Traditional Approach ◽  
High School Education ◽  
Eastern Cape ◽  
High School Mathematics ◽  
Policy Makers ◽  
The Past ◽  
Integration Of Technology ◽  
Teaching Of Mathematics

NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................................. The main aim of the study is to identify some of the barriers to the integration of technology into the teaching of mathematics in high schools. Background................................................................................................................................................................................................. Writing on chalkboards as a method of transferring knowledge is a key feature of traditional approach to teaching may have been successful in the past, but the minds of the current generation vary from those of the previous generation. Today’s students are immersed in technology. They are much more up-to-date on the latest technology and gadgets. Technology has certainly changed how students access and integrate information, so it plausible that technology has also changed the way students thinks. Growing up with cutting-edge technologies has left them thinking differently than students of past generations. This call for new innovative approaches to teaching that will cater to the students of today. Of course it is not wise to discard the traditional way of teaching that the past teachers have painstakingly created because of its past and some current success. This is why it is recommended to use this approach as a base for the new ones. Thus, if there is a way to transfer the advantages of this approach of teaching to new innovative approach then teachers should do everything in their power to merge the past and the present into one innovative teaching approach. Methodology................................................................................................................................................................................................. Purposeful sampling was used to survey a total of 116 high school mathematics teachers in the former Transkei Homelands. But only 97 questionnaires were deemed usable because of the way they have answered the questions. Microsoft excel was used in the descriptive statistics Contribution................................................................................................................................................................................................. To identify some barriers that need to be addressed by stakeholders, policy makers in high school education so that high school mathematics teachers will be able to integrate technology into their classroom teaching to meet today students’ learning needs. Findings...................................................................................................................................................................................................... The results indicated that the participating teachers need to be trained and supported in the use of the new technologies applicable to teaching mathematics. Recommendations for Practitioners.......................................................................................................................................................... The Eastern Cape department of education needs to consider the lacked of technology training as a barrier to the integration of technology into the teaching of mathematics and take necessary steps to address it. Recommendation for Researchers........................................................................................................................................................... There is the need to explore in depth whether the factors of gender and age also act as barriers. Impact on Society....................................................................................................................................................................................... The research will assist stakeholders, policy makers of high school education to identify the needs of mathematics teachers. That is to say, the skill sets, experience and expertise, as well as teaching equipment and classroom design and environment required by mathematics teachers. Future Research........................................................................................................................................................................................... More work needs to be done to check whether gender, age of the teachers have some effects on their attitude towards technology integration as well as evaluate the role played by choice of teaching methodology and teaching objectives.

A Study on the Impact of Demonetization on Utilisation of Private Health Care Services in a South Indian City

2020 ◽  
Vol 11 (2) ◽  
pp. 485
Author(s):  
Vijay K. Yalanchmanchili ◽  
N. Partha Sarathy ◽  
U. Vijaya Kumar ◽  
M. Ravi Kiran ◽  
Kalapala Abhilash
Keyword(s):  
Health Care ◽  
Health Care Services ◽  
Private Health Care ◽  
Care Services ◽  
South Indian ◽  
Indian City ◽  
The Impact

Conclusion

2018 ◽  
Author(s):  
Jim Sykes
Keyword(s):  
Middle Class ◽  
Music Videos ◽  
Sri Lankan ◽  
The Past ◽  
Post War

In the conclusion to The Musical Gift, Jim Sykes discusses Sri Lankan versions of viral music videos over the past decade, particularly Pharrell Williams’ video “Happy.” Sykes notes that several people filming themselves dancing to Williams’ song were stopped by the police, who could not comprehend why people were singing and dancing in public outside of the bounds of an official concert. The Sri Lankan “Happy” videos have also been criticized as depicting upper- and middle-class Sri Lankans and thus obscuring the fact that happiness has not been achieved for many Sri Lankans, including those who suffered greatly from the war. Returning to the concept of “the musical gift,” Sykes argues the promotion of public song and dance from and between various communities has a role to play in forging post-war reconciliation and building a “happiness” that emerges from Sri Lankan aesthetics.

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