Prevalence and strategies of energy drink, soda, processed snack, candy and restaurant product marketing on the online streaming platform Twitch

2020 ◽  
Vol 23 (15) ◽  
pp. 2793-2803
Author(s):  
Catherine C Pollack ◽  
Jason Kim ◽  
Jennifer A Emond ◽  
John Brand ◽  
Diane Gilbert-Diamond ◽  
...  

AbstractObjective:To evaluate the prevalence of food and beverage marketing on Twitch.tv (Twitch), a social media platform where individuals broadcast live audiovisual material to millions of daily users.Design:Observational analysis of the prevalence of 238 food and beverage brands in five distinct categories (processed snacks; food delivery services and restaurants; candies, energy drinks/coffees/teas; and sodas and other sugar-sweetened beverages) over the course of 18 months.Setting:Twitch streamer profiles and stream titles between January 2018 and July 2019. Twitch chat room messages during July 2019.Participants:None.Results:There was a significant increase in brand exposure on Twitch both in stream titles (sodas and candies, P < 0·05) and on streamer profiles (sodas, restaurants/food delivery services, candies, and energy drinks/coffees/teas, P < 0·05) over the 18-month study period. Energy drinks, coffees and teas had the most exposure with 1·08 billion exposure hours from profiles and 83 million exposure hours from titles. Restaurants/food delivery services and sugar-sweetened beverages were the most frequently mentioned products in chat rooms with 1·24 million messages and 1·10 million messages, respectively.Conclusions:This study is the first to demonstrate the extent by which food and beverage brands garner millions of hours of exposure on Twitch. Future studies should evaluate the impact that this level of exposure to nutrient-poor, energy-dense products may have on behavioural and health outcomes.

Nutrients ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 178 ◽  
Author(s):  
Wendy Van Lippevelde ◽  
Leentje Vervoort ◽  
Jolien Vangeel ◽  
Lien Goossens

Background: Reward sensitivity has been associated with adolescents’ intake of unhealthy snacks and sugar-sweetened beverages. However, so far, there are no studies published describing the impact of parenting practices on this relationship. The present study will, therefore, investigate whether food parenting practices can moderate the association between reward sensitivity and diet intakes. Method: A cross-sectional research study was conducted among 14- to 16-year old Flemish adolescents (n = 867, age 14.7 ± 0.8 y, 48.1% boys) and a subset of their parents (n = 131), collecting data on daily intakes, reward sensitivity, and food parenting practices. Linear regression was used to assess the moderation effect of parenting practices (both adolescent- and parent-reported) on the relationship between reward sensitivity, and diet using SPSS 25.0. Results: In the main analysis (adolescent-reported), no significant moderation effects were found for parenting practices on the relationship between reward sensitivity and diet. However, the sensitivity analysis (parent-reported) showed a moderation effect for health-reducing parenting practices on the association between reward sensitivity and unhealthy snack intake (β = 0.297, 95% CI = 0.062, 0.531, p = 0.01). Conclusion: Given the difference in the effect of parenting practices between the adolescent- and parent-reported data, our inconclusive findings warrant more research in larger adolescent-parent dyad samples.


2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
MA Royo Bordonada ◽  
C Fernández Escobar ◽  
L Simón ◽  
B Sanz Barbero ◽  
J Padilla

Abstract Background Sugar-sweetened beverage consumption is contributing to the obesity epidemic. On 28 March 2017, Catalonia enacted a law levying an excise tax on sugar-sweetened beverages for public health reasons. The purpose of this study is to assess the impact of the tax on the consumption of sugar-sweetened beverages in Catalonia (Spain). Methods Before-and-after study to assess changes in the prevalence of consumption of sugar-sweetened beverages among 1929 persons aged 12 to 40 years residing in low-income neighbourhoods of Barcelona (intervention) and Madrid (control). Beverage consumption frequency was ascertained via a validated questionnaire administered during the month prior to the tax’s introduction (May 2017) and again at one year after it had come into force. The effect of the tax was obtained using Poisson regression models with robust variance. Results While the prevalence of regular consumers of taxed beverages fell by 41% in Barcelona as compared to Madrid, the prevalence of consumers of untaxed beverages remained stable. The main reason cited by more than two-thirds of those surveyed for reducing their consumption of sugar-sweetened beverages was the increase in price, followed by a heightened awareness of their health effects. Conclusions The introduction of the Catalonian excise tax on sugar-sweetened beverages was followed by a reduction in the prevalence of regular consumers of taxed beverages. Key messages This is the first study to show the efficacy of the Catalonian excise tax to reduce the prevalence of regular consumers of sugar sweetened beverages by residents of low-income neighbourhoods in Spain. Our results, along with the remaining scientific evidence on the subject, would justify the extension of the measure to the rest of Spain for public health reasons.


Author(s):  
Hugues Sampasa-Kanyinga ◽  
Jean-Philippe Chaput

Abstract Background: It is recommended that youth aged 12–17 years achieve ≥60 min/day of moderate-to-vigorous physical activity (PA) and limit their recreational screen time (ST) to ≤2 h/day. However, whether unhealthy eating behavior is associated with adherence to PA and ST recommendations in youth is largely unknown. Objective: This study examined the associations between adherence to PA and ST recommendations with consumption of sugar-sweetened beverages (SSBs) and energy drinks (EDs) in a representative sample of adolescents. Methods: Data on 11–19-year-old Ottawa (Canada) students (n=1147) were analyzed using self-reported information on consumption of SSBs and EDs, and time devoted to PA and ST. Multivariable logistic regression analyses were conducted to examine the associations between adherence to PA and ST recommendations and consumption of SSBs and EDs. Results: Adherence to the ST recommendation was inversely associated with consumption of SSBs [odds ratio (OR)=0.42; 95% confidence interval (CI)=0.21–0.86] and EDs (OR=0.54, 95% CI=0.31–0.92) in females only, independent of PA and relevant covariates. However, adherence to the PA recommendation was positively associated with consumption of EDs in females (OR=1.52, 95% CI=1.07–2.17) but not males, while it was not associated with consumption of SSBs in both sexes. Conclusion: Among female adolescents, adherence to the ST recommendation is inversely associated with consumption of SSBs and EDs, while adherence to the PA recommendation is positively associated with consumption of EDs. Future studies should clarify the observed sex differences and determine if decreasing ST can reduce the consumption of SSBs and EDs among adolescents.


2018 ◽  
Vol 72 ◽  
pp. 376-380
Author(s):  
Ruby Maini ◽  
Ewelina Wawryk-Gawda ◽  
Mirosław Sławiński ◽  
Paweł Halczuk ◽  
Beata Cichacz-Kwiatkowska ◽  
...  

Aim: Energy drinks are the most consumed, socially accepted stimulants in the world. They are drunk by drivers and students, and more often also by adolescents and children. It has been noted that some adverse events are due to the stimulation of the sympathetic nervous system and include palpitations, hypertension, diuresis, nausea, vomiting, and convulsions. The health consequences of long-term consumption of energy drinks are not known, but we suppose that continuous stimulation of the body can lead to irreparable changes of tissues. In our study we investigated the impact of long-term energy drink consumption on gastric mucus production. Material/Methods: Ten male young Wistar rats of of 190 grams +/- 64 grams of weight were positioned in two groups: A (experimental) and C (control). The animals of A group received energy drink for 8 weeks. The animals of C group drank just water. After this time the rats of both groups were decapitated and the stomach was taken for histological analysis. The slides were stained with H&E and PAS method and analyzed with Cell^D software. Results: H&E staining indicated an increase in the thickness of the lamina propria of the glandular stomach. PAS staining indicated an increased area of mucus in the gastric glands of the stomach of the experimental group of rats. Conclusions: Regular consumption of energy drinks can lead to changes in the mucosal lining of the stomach, which activate mucus secretion.


Nutrients ◽  
2020 ◽  
Vol 12 (3) ◽  
pp. 817 ◽  
Author(s):  
Caroline Miller ◽  
Kerry Ettridge ◽  
Melanie Wakefield ◽  
Simone Pettigrew ◽  
John Coveney ◽  
...  

Reducing consumption of free sugars, such as those found in high concentrations in manufactured products such as sugar-sweetened beverages (SSBs) and 100% fruit juices, is a global public health priority. This study aimed to measure prevalence of widely available pre-packaged non-alcoholic water-based beverages (carbonated sodas, sports drinks, energy drinks, artificially-sweetened sodas, fruit juices (any type), and bottled water) and to comprehensively examine behavioral, environmental, current health, and demographic correlates of consumption. A cross-sectional, nationally-representative population survey of 3430 Australian adults (18+ years) was conducted using computer-assisted telephone (mobile and landline) interviewing. Past week prevalence of pre-packaged drinks containing free sugar was 47.3%; daily prevalence was 13.6%. Of all the pre-packaged drinks assessed, consumption of fruit juices (any type) was the most prevalent (38.8%), followed by bottled water (37.4%), soda (28.9%), artificially-sweetened soda (18.1%), sports drinks (8.1%), and energy drinks (4.2%). Higher soda consumption was associated with males, younger age, socio-economic disadvantage, frequent takeaway food consumption, availability of soda in the home, obesity, and a diagnosis of heart disease or depression. A diagnosis of Type 2 Diabetes was associated with increased likelihood of consuming artificially-sweetened sodas and decreased likelihood of consuming sugar-sweetened soda. SSB consumption is prevalent in Australia, especially among young adults and males, foreshadowing continued population weight gain and high burdens of chronic disease. To reduce consumption, Australia must take a comprehensive approach, incorporating policy reform, effective community education, and active promotion of water.


2021 ◽  
Vol 36 (36) ◽  
pp. 22-37
Author(s):  
Waldemar Kunz

The coronavirus pandemic has accelerated the course of change. Examples of rapid changes in some industries include remote working, the increased popularity of restaurant food delivery services, greater industry consolidation, moving supply chains back to national markets. Therefore, in order to maintain economic security, companies should quickly implement adaptive forms related to logistics management, available resources, or in relation to key strategic business areas. The time is coming for innovative companies which, thinking in a forward-looking, and also unconventional way, will conduct their business because only companies which will see the new trend related to the redefinition of existing business models in time can win against the competition. The following article shows the cause-and-effect relationship between the impact of the Covid19 pandemic on economic security and the prospects and challenges facing businesses today.


Circulation ◽  
2018 ◽  
Vol 137 (suppl_1) ◽  
Author(s):  
Lindsay Collin ◽  
Monika Safford ◽  
Viola Vaccarino ◽  
Jean A Welsh

Introduction: Multiple studies have shown a positive association between consumption of sugar-sweetened beverages (SSBs) and increased obesity and cardiovascular disease risk but few have examined their impact on mortality. Hypothesis: The purpose of this study was to examine the impact of (non-milk) sugars on CVD-related mortality and all-cause mortality, and to determine if this impact differs by the form in which they are consumed (beverages vs. foods). Methods: This study used data from the Reasons for Geographic and Racial Differences in Stroke (REGARDS) study, a US based longitudinal cohort of 30,183 black and white men and women over the age of 45. We excluded those with a self-reported history of CVD, stroke, TIA, and type II diabetes at baseline, yielding a final study population of 17,930. Added sugar consumption (in grams) from beverage and from foods were estimated separately using self-administered Block 98 food frequency questionnaires. Sugar-sweetened beverages included those pre-sweetened, such as sodas as well as beverages to which sugar had been added at the point of consumption, such as coffee, or juices. Sugar-sweetened foods included desserts, candy and sweetened breakfast foods as well as foods to which caloric sweeteners (sugars, syrups) had been added. Quartiles of consumption were used for the purposes of analysis, with the lowest category as the reference. Cox proportional hazard models were used to evaluate the association between consumption and all-cause mortality, CHD-related mortality, and CVD-related mortality. Model I adjusted for sociodemographic and behavioral risk factors (age, sex, education, household income, region, smoking, and physical activity). Model II additionally adjusted for possible mediators, including total energy intake, BMI, hypertension, and dyslipidemia. Results: In Model I, we observed increased hazard ratios for CVD, CHD-related and all cause related mortality. These results were attenuated but remained significant when adjusting for possible mediators in Model II: HR=1.7, 95%CI 1.1-2.7 for CVD-related mortality; HR=2.5, 95%CI 1.3-4.8 for CHD-related mortality, and HR=1.27, 95%CI 1.02-1.58 for all-cause mortality, when comparing the highest quartile of SSB consumption to the lowest quartile of SSB consumption. We observed similar but attenuated effects between the comparisons for the third and second quartiles of SSB consumption. We did not observe any increased risk with sugar-sweetened foods. Conclusions: Older adults who are high consumers of SSBs are at an increased risk of CVD-related and all-cause mortality.


PLoS ONE ◽  
2016 ◽  
Vol 11 (4) ◽  
pp. e0151460 ◽  
Author(s):  
J. Lennert Veerman ◽  
Gary Sacks ◽  
Nicole Antonopoulos ◽  
Jane Martin

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