Miriam Shakow, Along the Bolivian Highway: Social Mobility and Political Culture in a New Middle Class. Philadelphia: University of Pennsylvania Press, 2014. Figures, table, appendix, glossary, bibliography, index, 272 pp.; hardcover $65, ebook $65.

2015 ◽  
Vol 57 (3) ◽  
pp. 166-169
Author(s):  
Mareike Winchell
Author(s):  
Ashok Kumar Priydarshi ◽  

The rise and development of English novel, like any other phenomenon in literature, can be seen as a part of a history or the process of the individual development. Romantic novels are non-realistic and considered as the aristocratic literature of feudalism. They are non-realistic in sense that their underlying intention is not to help people cope in a positive way. These novels, express and recommend the attitudes of the aristocratic class to which it was ideally supposed to sustain. The genre, developed, however, as a reaction to the aristocratic romance, and grows with the middle class a new art form that centres on a new middle class values, rather than aristocratic patronage. Thus the period after the Restoration of the 16th to 17th century opened up other discourses, thereby breaking the frontier by allowing social mobility and making female writing possible. This allowed Jane Austen to write on realistic and naturalistic themes as morality, religion, captalism, etc. and ‘Pride and Prejudice’ is its fine example.


2015 ◽  
Vol 7 (3) ◽  
pp. 85-122 ◽  
Author(s):  
Alon Eizenberg ◽  
Alberto Salvo

The “emerging middle class” is a force of economic importance in many consumer markets around the globe. A striking phenomenon in some of these markets is the growth of “generic,” low-price brands. This paper examines these phenomena in Brazil's large soft drink market. Our study draws on data sources that capture both social mobility and market outcomes. Our analysis suggests that the emergence of a price-sensitive, new middle class aided the staggering growth of a fringe of generic producers. Our estimated demand model rationalizes a drastic price cut, led by Coca-Cola, that allowed it to contain the fringe's growth. (JEL D12, L11, L66, L81, M37, O12, O14)


Author(s):  
Sunil Bhatia

This chapter analyzes how call center workers, who are mostly middle- and working-class youth, create narratives that are described as expressing modern forms of “individualized Indianness.” The chapter demonstrates how call center workers produce narratives of individualized Indianness by engaging in practices of mimicry, accent training, and consumption; by going to public spaces such as bars and pubs; and by having romantic relationships that are largely hidden from their families. The narratives examined in this chapter are created out of an asymmetrical context of power as young Indians work as “subjects” of a global economy who primarily serve “First World” customers. The interviews with Indian youth reflect how tradition and modernity, mimicry and authenticity, collude with each other to dialogically create new middle-class subjectivities.


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