Sex role ideology among East Asian Immigrants in the United States.

2006 ◽  
Vol 76 (4) ◽  
pp. 512-517 ◽  
Author(s):  
Declan T. Barry ◽  
Mark Beitel
Keyword(s):  
United States ◽  
Sex Role ◽  
East Asian ◽  
The United States ◽  
Asian Immigrants

Convergent Validity in Students' Perceptions of Jimmy Carter, Ted Kennedy, and the Ideal President

1981 ◽  
Vol 52 (1) ◽  
pp. 51-56 ◽  
Author(s):  
D. Anthony Butterfield ◽  
Gary N. Powell
Keyword(s):  
United States ◽  
Presidential Election ◽  
Convergent Validity ◽  
Sex Role ◽  
Junior College ◽  
The United States ◽  
Jimmy Carter ◽  
Effective Leader ◽  
Junior College Students ◽  
The Ideal

Recently Gelineau and Merenda (1980) reported that students saw an Ideal President of the United States as an effective leader who is forceful, confident, enthusiastic, independent, and aggressive. Students' ratings of President Carter did not match the Ideal President description, but their ratings of Senator Kennedy did. Using a completely different instrument (Bern Sex-role Inventory rather than Activity Vector Analysis) and 378 undergraduate business—rather than 114 junior college—students, the present study found nearly identical results. Both studies were validated by the 1980 U.S. presidential election.

Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States

1988 ◽  
Vol 52 (2) ◽  
pp. 75-85 ◽  
Author(s):  
Mary C. Gilly
Keyword(s):  
United States ◽  
Content Analysis ◽  
Sex Roles ◽  
Sex Role ◽  
Past Research ◽  
The United States ◽  
Cultural Influence ◽  
The Past ◽  
Television Advertisements

In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality. Further, studies typically have examined only U.S. advertising, leaving open the question of cultural influence on advertising's sex role portrayals. The author offers a new analysis of sex roles in advertising and compares content analysis findings for U.S., Australian, and Mexican television advertisements. Results reveal differences in the portrayal of the sexes in U.S. advertisements. Australian advertisements show somewhat fewer sex role differences and Mexican advertisements show slightly more sex role differences than U.S. advertisements. Stereotypes are found in the advertising of all three countries, but are manifested in different ways.

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