Race may play significant role in presidential election, survey finds: Voters' racial attitudes can influence candidate preference, sometimes unconsciously

2012 ◽  
Author(s):  
Stella Amara Aririguzoh

Television is popularly used to offer information to viewers during elections. There will always be citizens who register to participate in an election and then refuse to take further steps, like casting their votes. This study sought to find out if television broadcasts made citizens like these experience the crystallization effect. This effect causes uninterested citizens to make crystal clear choices on particular contestants. This study sought to find out about the crystallization effect on voters in Ado Odo/Ota communities in Ogun State of Nigeria during the 2007 Nigerian presidential election. The survey method was used to get required data from 782 respondents who were not members of any political party, had no candidate preference, and were yet to decide on who to vote for in this election. It seems plain from this study that television broadcasts sharpened these citizens' decisions to make specific choices. These undecided, indifferent, or neutral voters had their ideas crystallized or decisively formed to vote for specific candidates after exposure to television broadcasts.


1976 ◽  
Vol 53 (3) ◽  
pp. 457-462 ◽  
Author(s):  
Harold de Bock

In a one-sided presidential election, in-state election poll reports may cause the underdog to suffer a loss in preference intensity and turnout motivation.


1965 ◽  
Vol 16 (2) ◽  
pp. 603-604 ◽  
Author(s):  
Jerry Higgins

20 male, Caucasian undergraduates were administered the California F scale of authoritarianism and subsequently asked for their preference between the two major candidates in the 1964 United States presidential election. Splitting the sample at the median F-scale score, it was found that the higher scorers preferred Goldwater over Johnson, while the lower scorers preferred Johnson over Goldwater.


2014 ◽  
Vol 20 (4) ◽  
pp. 583-590 ◽  
Author(s):  
Tessa V. West ◽  
Adam R. Pearson ◽  
John F. Dovidio ◽  
Blair T. Johnson ◽  
Curtis E. Phills

1973 ◽  
Vol 32 (3_suppl) ◽  
pp. 1158-1158 ◽  
Author(s):  
David J. Hanson ◽  
Bruce J. White

2002 ◽  
Vol 96 (1) ◽  
pp. 75-90 ◽  
Author(s):  
NICHOLAS A. VALENTINO ◽  
VINCENT L. HUTCHINGS ◽  
ISMAIL K. WHITE

Recent evidence suggests that elites can capitalize on preexisting linkages between issues and social groups to alter the criteria citizens use to make political decisions. In particular, studies have shown that subtle racial cues in campaign communications may activate racial attitudes, thereby altering the foundations of mass political decision making. However, the precise psychological mechanism by which such attitudes are activated has not been empirically demonstrated, and the range of implicit cues powerful enough to produce this effect is still unknown. In an experiment, we tested whether subtle racial cues embedded in political advertisements prime racial attitudes as predictors of candidate preference by making them more accessible in memory. Results show that a wide range of implicit race cues can prime racial attitudes and that cognitive accessibility mediates the effect. Furthermore, counter-stereotypic cues—especially those implying blacks are deserving of government resources—dampen racial priming, suggesting that the meaning drawn from the visual/narrative pairing in an advertisement, and not simply the presence of black images, triggers the effect.


2018 ◽  
Vol 1 (2) ◽  
pp. 195
Author(s):  
David Samiyono

<div><p class="ABSTRAKen">Every ethnic in Indonesia have an unique local wisdom. This local wisdom is usually used to resolve any problems or conflicts. And most conflict that have happened in Indonesia is SARA. SARA is an acronym for suku (ethnict), agama (religion), ras (race), dan antar golongan (amongst group community). From social economic problem, cultural, religion, or even political problem such as election of head village and presidential election in Indonesia is related to SARA conflict. Local wisdom is every values, norms, rules, that live in society. This local wisdom binds people and become the way of life in society. This paper would try to contribute how local wisdom have significant role to build social harmony in society. And all datas that have been collected for this paper are the collection of research from all over Indonesia to build harmony based on local wisdom.</p></div>


2020 ◽  
Vol 7 (1-2) ◽  
pp. 88-121
Author(s):  
Hossein Kermani

Abstract This paper investigates the most-viewed posts in Persian Telegram channels during the period surrounding Iran’s 2017 presidential election. Telegram has become the most popular social medium in Iran, and its channels have played a significant role in recent social and political events. Based on the produsage theory and user-generated content concept, this research identifies the popular content and produsagers on Persian Telegram channels. Moreover, this paper evaluates the potential of these most-viewed posts to support or challenge the dominant discourses in Iran. Using a combination of content and discourse analyses, results show that user-generated content on Telegram supports and reinforces dominant discourses relatively strongly, rather than challenging them. They also show that politics and entertainment were the most popular content on Telegram and confirm that Telegram is usually considered a good tool for receiving information and news.


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