Focus on organic food

Nature ◽  
2000 ◽  
Author(s):  
David Adam
Keyword(s):  
Organic Food

Organic Food Measure

2018 ◽  
Author(s):  
Faruk Anıl Konuk
Keyword(s):  
Organic Food

Handbook of organic food safety and quality

2007 ◽  
Author(s):  
Julia Cooper ◽  
Urs Niggli ◽  
Carlo Leifert
Keyword(s):  
Food Safety ◽  
Organic Food ◽  
Food Safety And Quality

A Study on Awareness on Organic Food Products Among General Public in Erode City, Tamilnadu, India

2011 ◽  
Vol 3 (12) ◽  
pp. 277-279
Author(s):  
M.Gomathi M.Gomathi ◽  
◽  
Dr.S.Kalyani Dr.S.Kalyani
Keyword(s):  
General Public ◽  
Organic Food ◽  
Food Products

Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery

2018 ◽  
Vol 6 (7) ◽  
pp. 45
Author(s):  
Gunjan Gumber ◽  
Jyoti Rana
Keyword(s):  
Organic Food ◽  
Brand Awareness ◽  
National Capital Region ◽  
Promising Alternative ◽  
Brand Recall ◽  
Brand Building ◽  
Brand Recognition ◽  
National Capital ◽  
High Level ◽  
Structured Questionnaire

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.

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