An Exploratory Study of Market Orientation in China

2003 ◽  
Vol 2 (1) ◽  
pp. 91-110 ◽  
Author(s):  
Yiming Tang ◽  
Yijin Tang
Keyword(s):  
Market Orientation ◽  
Exploratory Study

scholarly journals Universities and export market orientation: an exploratory study of UK post-92 universities

2013 ◽  
Vol 31 (7) ◽  
pp. 838-856 ◽  
Author(s):  
Yousra Asaad ◽  
T.C. Melewar ◽  
Geraldine Cohen ◽  
John M.T. Balmer
Keyword(s):  
Market Orientation ◽  
Exploratory Study ◽  
Export Market

Developing a Market Orientation in a Transitional Economy: The Role of Government Regulation and Ownership Structure

2005 ◽  
Vol 24 (1) ◽  
pp. 82-89 ◽  
Author(s):  
Riliang Qu ◽  
Christine T. Ennew
Keyword(s):  
Market Orientation ◽  
Ownership Structure ◽  
Exploratory Study ◽  
Government Regulation ◽  
Transitional Economy ◽  
Transitional Economies ◽  
Government Policies ◽  
Major Influence ◽  
Role Of Government

In this article, the authors report the findings of an exploratory study that examines the challenges of developing a market orientation in China, the world's largest transitional economy. The findings suggest that though managerial actions are relevant, in transitional economies, environmental factors—most notably, government policies—are a major influence on firms’ aspirations to be market oriented.

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