Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention

2021 ◽  
pp. 1-16
Author(s):  
Marc Arul Weissmann ◽  
Rodney Lim Thiam Hock
Keyword(s):  
Purchase Intention ◽  
Sustainable Consumption ◽  
Product Availability ◽  
Consumption Decisions

scholarly journals Social Tipping Interventions Can Promote the Diffusion or Decay of Sustainable Consumption Norms in the Field. Evidence from a Quasi-Experimental Intervention Study

2021 ◽  
Vol 13 (6) ◽  
pp. 3529
Author(s):  
Joël Berger
Keyword(s):  
Laboratory Experiments ◽  
Sustainable Consumption ◽  
Environmentally Sustainable ◽  
Carbon Neutrality ◽  
Consumption Decisions ◽  
Policy Tool ◽  
Field Evidence ◽  
Current Prevalence ◽  
Quasi Experimental ◽  
Recent Laboratory

The diffusion of environmentally sustainable consumption patterns is crucial for reaching net carbon neutrality. As a promising policy tool for reaching this goal, scholars have put forward social tipping interventions (SOTIs). “Social tipping” refers to the phenomenon that a small initial change in a parameter of a social system can create abrupt, nonlinear change via self-reinforcing feedback. If this reduces the burden on the environment, it is of potential interest for environmental policy. SOTIs are attempts to create social tipping intentionally. SOTIs produce rapid norm changes in laboratory experiments. However, little is known about the potential of SOTIs in the field. This research reports on a field intervention promoting the consumption of hot beverages in reusable mugs instead of one-way cups, conducted at Swiss university cafeterias (N = 162,523 consumption decisions). Two SOTIs involved an appeal promoting sustainable consumption with regular feedback about the current prevalence of sustainable consumption. Two control treatments involved either the same appeal without feedback or no intervention. This research offers three key findings. First, SOTIs involving regular normative feedback can transform sustainable consumption from a minority behavior into a social norm within weeks. Second, tipping points in real-world environmental dilemmas may exceed the values found in recent laboratory experiments (≥50% vs. ≥25%). Third, SOTIs can also promote the decay of sustainable consumption. By implication, the risk-free use of SOTIs requires deeper insights into the boundary conditions of these dynamics.

Do young consumers care about ethical consumption? Modelling Gen Z's purchase intention towards fair trade coffee

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zachary Robichaud ◽  
Hong Yu
Keyword(s):  
Peer Influence ◽  
Significant Influence ◽  
Fair Trade ◽  
Purchase Intention ◽  
Sustainable Consumption ◽  
Subjective Norms ◽  
Ethical Consumption ◽  
Convenience Sample ◽  
Content Type ◽  
Fair Trade Coffee

PurposeA global shift in ethical/sustainable purchase drivers highlights Generation Z (persons aged 15–24) as an important market for producers and marketers. Although much research has touched on fair trade consumption, very little has focused on Gen Z's consumption patterns. This study provides insights into and implications of younger consumers' motivations in ethical/sustainable consumption.Design/methodology/approachThis research examines Gen Z's purchase intention towards fair trade coffee with the theory of reasoned action framework. Data were collected with a convenience sample, and analyses were conducted using structural equation modelling.FindingsThe research found a significant influence of knowledge of fair trade towards product interest. Furthermore, general attitudes towards fair trade had a significant influence on product interest, product likeability and convenience. Lastly, product interest and subjective norms significantly influenced Gen Z's purchase intentions towards fair trade coffee.Originality/valueFindings suggest that Gen Z's shift in ethical/sustainable consumption revolves around their subjective norms or peer influence circles and contributes to the notions of self-branding, identify claims and social currency. Younger generations are digital natives, and social media has created a looking glass into their actions. This digital expansion has created more opportunities for individuals to monitor the actions of others and release information in real-time. Therefore, ethical/sustainable consumption by Gen Z can be used as a communication tool among their peers to project personal values and ideological shifts and to influence others close to them.

scholarly journals Product (Un)availability and Shopping Mind-set in Sequential Purchases

2020 ◽  
Vol 4 (3) ◽  
pp. 189
Author(s):  
Rafael Demczuk ◽  
José Carlos Korelo ◽  
Danielle Mantovani ◽  
Paulo Henrique Muller Prado
Keyword(s):  
Experimental Design ◽  
Consumer Choice ◽  
Purchase Intention ◽  
Single Factor ◽  
Choice Process ◽  
Product Availability ◽  
Consumer Purchase Intention ◽  
Mind Set ◽  
Constructive Choice ◽  
Managerial Perspective

Drawing on consumer choice process and implementation theory, this study investigates how product (un)availability influences consumers shopping mind-set and the likelihood of purchasing a second unrelated product. Two studies were applied using a single factor experimental design with two conditions (product: availability vs. unavailability) on consumer’ purchase intention. The results demonstrate when the product is out-of-stock (i.e., unavailable) the propensity to purchase a second unrelated product is higher, compared to when the first product is available for purchase. This study contributes to the literature of the constructive choice process showing that product unavailability does not reduce the shopping implementation. Once a choice is made but not performed, consumers will try to implement their purchase intention in subsequent options. From a managerial perspective, this study provides possibilities for managers to redirect the shopping implementation to alternative options.

scholarly journals IS ORGANIC FOOD A SUSTAINABLE CHOICE? EVALUATING ORGANIC FOOD PRODUCTION IN THE FRAMEWORK OF ENVIRONMENTAL SUSTAINABILITY

2020 ◽  
Vol 8 (4) ◽  
pp. 685-700
Author(s):  
Şirin Gizem KÖSE
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Organic Movement ◽  
Food Purchase ◽  
Consumer Perspective ◽  
Sustainable Consumption And Production ◽  
Negative Role ◽  
Almost All

Excessive consumption, deterioration of nature, and misusing the resources are problems of current humanity and future generations. Sustainability has started to become a priority for both practitioners and customers. In this respect, sustainable consumption and production practices stand out in almost all areas. Environmental sustainability concerns also affect food consumption habits. Sustainable agriculture and organic movement accelerated in recent times. In this context, the purpose of this study is to evaluate organic food in the framework of environmental sustainability by investigating literature and consumers' opinions. It is aimed to investigate organic food in terms of environmental sustainability with consumer perspective in this study. This study collected data through In-Depth interview method in line with this purpose. The results of the study signify that sustainable consumption and organic food purchase intention are interrelated. It's proposed that environmental sensitivity and environmental knowledge have positive roles, whereas scepticism has a negative role in organic food purchase intention.

Preferences on transformable dresses for sustainability

2016 ◽  
Vol 20 (4) ◽  
pp. 166-181 ◽  
Author(s):  
Yoon Jin Ma ◽  
Helen Koo
Keyword(s):  
Purchase Intention ◽  
Sustainable Consumption ◽  
Color Pattern ◽  
Functional Elements ◽  
Content Type ◽  
Design Elements ◽  
Perceived Importance ◽  
Consumption Practices ◽  
Shopping Orientations ◽  
Economic Price

Purpose The purpose of this research is to investigate users’ expectations and preferences for transformable design functions of transformable party dresses to extend the life cycle of the clothing. With transformable design elements added to a party dress, a user can wear her one-event dress more than once, encouraging sustainable consumption. Rather than looking for a new dress, users can wear their party dress with one or even several new looks. Design/methodology/approach Data were collected through purposive sampling from female college students who had purchased at least one party dress. The survey questionnaire was self-developed based on the literature review and consisted of items that measured fashion behavior in relation to party dresses; shopping orientations, focusing on confident/appearance and fashion-consciousness, economic/price consciousness and convenience/time-consciousness; perceived importance of design and functional elements in party dresses; perceived reasons for the limited use of party dresses; perceived importance of design elements of transformable dresses; purchase intention for transformable dresses; and demographic characteristics. Findings As consumer groups of diverse shopping orientations demonstrated purchase intentions for transformable party dresses, transformable features may become an important component of party dresses. Considering the main reasons for users’ limited use of party dresses, designers need to improve the versatility of the dresses’ design and functional elements, focusing on style and occasion, dress length, size/fit, silhouette and color/pattern, so that users can wear their party dresses more than once and ultimately enhance their sustainable apparel consumption practices. Originality/value The findings regarding users’ expectations and preferences for transformable party dresses can help apparel designers and fashion businesses understand potential users when developing transformable dresses and develop strategies to help with sustainable apparel consumption.

scholarly journals Evolution of Consumption Behavior of Silver Singles in Poland

2021 ◽  
Vol 4/2021 (94) ◽  
pp. 51-80
Author(s):  
Tomasz Zalega ◽  
Keyword(s):  
New Media ◽  
Rural Areas ◽  
Sustainable Consumption ◽  
University Graduates ◽  
Consumption Behavior ◽  
Consumer Ethnocentrism ◽  
Consumption Decisions ◽  
Consumer Segment ◽  
The One ◽  
Insight Into

Purpose: The purpose of the study is to analyze, based on the author’s own research, the relationship between lifestyle and selected consumer trends reflected in specific consumption behavior of silver singles. Design/methodology/approach: The analysis is based on a survey questionnaire administered between 1 February and 30 October 2019 in a sample of 2476 elderly people living alone in ten Polish cities of various populations and sizes. In accordance with the research assumptions, the sample included persons over 65 years of age who took independent consumption decisions in the market. This research method was chosen in view of the older age of respondents whose openness to new media often used in direct research is limited. Findings: The research shows that among the surveyed silver singles, men more often than women act in line with the cocooning and consumer ethnocentrism trends. It also reveals a strong correlation between cocooning and consumer ethnocentrism on the one hand and the level of education and monthly disposable income of silver singles on the other. As regards sustainable consumption, the proportion of silver singles who declared that they acted in line with that idea was much higher among women than men as well as among university graduates, those earning a monthly income of more than PLN 3000.00, and actively attending UTA courses. Research limitations/implications: Given the limited financial capacity, the study of consumer behavior matching the idea of cocooning, consumer ethnocentrism and sustainable consumption among silver singles was confined to a survey conducted in the biggest Polish cities. It was not possible to carry out research among single seniors living in rural areas. Following the conclusions made, they should not be treated as representative of the population of Polish silver singles. They only provide some insight into actual consumer behaviors of this consumer segment. Originality/value: This article is one of first publications in Poland that seek to provide some insight into consumption behaviors of Polish silver singles that are in line with the idea of selected alternative consumer trends.

scholarly journals The influence of values in sustainable consumption among millennials

2021 ◽  
Author(s):  
Andreas Falke ◽  
Nadine Schröder ◽  
Claudia Hofmann
Keyword(s):  
Employment Status ◽  
Purchase Intention ◽  
Communication Channel ◽  
Theory Of Planned Behaviour ◽  
Sustainable Consumption ◽  
Full Time ◽  
Planned Behaviour ◽  
High Importance ◽  
Purchasing Intention ◽  
Perceived Consumer Effectiveness

AbstractDue to climate change and global warming, sustainable consumption—as one possible solution to these challenges—is becoming more and more relevant. One generation that is affected the most by these developments are the millennials. While more and more baby boomers are retiring, millennials are now transitioning from being in training to being full-time employed, which marks a big change in their lives and makes understanding their values and consumption behaviour more important for marketers. The goal of our study is to clarify which values influence the building of attitude of millennials, if this influence differs according to employment status, and how attitude affects purchase intention concerning sustainable goods. Building to the list of values by Kahle (1983), the theory of planned behaviour, and perceived consumer effectiveness, we construct a framework to understand how values and employment status of millennials interact with their purchasing intention. Our results show that, among others, the values, that play a role during purchase intention forming, differ depending on the employment status. We also find that millennials place high importance on being in control when purchasing sustainable goods. Advertising and product managers can use our results to better understand and target the audience of their products as they construct their marketing efforts with the values of the audience in mind. In particular, messages that comply with the notion of being in control should be considered in every communication channel. This way, they may increase the share of sustainable consumers.

scholarly journals Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption

2019 ◽  
Vol 11 (23) ◽  
pp. 6791 ◽  
Author(s):  
Maria Teresa Cuomo ◽  
Pantea Foroudi ◽  
Debora Tortora ◽  
Shahzeb Hussain ◽  
T.C. Melewar
Keyword(s):  
Purchase Intention ◽  
Sustainable Consumption ◽  
Academic Research ◽  
Theory Development ◽  
Brand Value ◽  
Future Research ◽  
Business Practices ◽  
Luxury Brands ◽  
The Uk

Taking into consideration the increasing role of sustainability in the luxury industry, our study investigates the role of celebrity credibility, celebrity familiarity, luxury brand value, and brand sustainability awareness on attitude towards celebrity, brand, and purchase intention for sustainable consumption. For this, we explored relationships among these variables to test a conceptual model which is developed using existing knowledge available in academic research on this topic. Data for testing were collected from high-end retail stores in the UK about the world top luxury brands by brand value in 2019, also acknowledged for their major engagement in sustainability. Findings from a survey of 514 consumers suggest that celebrity credibility is a very strong key to increasing purchase intentions of sustainable luxury goods. The study has important implications for the expansion of current literature, theory development and business practices. Limitations of the study are also outlined, and directions for future research are considered too.

Green market segmentation and consumer profiling: a cluster approach to an emerging consumer market

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deepak Jaiswal ◽  
Vikrant Kaushal ◽  
Pankaj Kumar Singh ◽  
Abhijeet Biswas
Keyword(s):  
Market Segmentation ◽  
Purchase Intention ◽  
Sustainable Consumption ◽  
Survey Method ◽  
Multivariate Techniques ◽  
Content Type ◽  
Green Consumerism ◽  
Indian Context ◽  
Green Market ◽  
Research Findings

PurposeIn the present era of green consumerism, consumers are shifting towards sustainable consumption with the rising demand of green products. Despite consumers' demand of such products, their attitudes towards eco-friendly practices can neither be the same for different consumer groups nor can be treated as they all are equally green. The purpose of this study is to operationalize the green market segmentation based on demographic, psychographic and behavioural characterization in the Indian context of green consumerism.Design/methodology/approachThe deductive approach of questionnaire survey method has been adapted to collect the responses from convenience sampling of Indian consumers using the measured constructs concerning to green consumer psychology. The data were analyzed by applying multivariate techniques of confirmatory factor analysis (CFA), cluster and discriminant analysis.FindingsThe results revealed that the three distinctive set of consumer groups are evolved as “keen greens”, “moderate greens” and “reluctant greens” based on the eight cognitive variables used in this study, namely environmental concern (EC), perceived environmental knowledge (PEK), perceived consumer effectiveness (PCE), perception of eco-label, perception of eco-brand and environmental advertisements, green purchase intention (GPI) and green purchasing behaviour (GPB) in the Indian context.Research limitations/implicationsThe research findings may lack its generalizability in the Indian context, as the survey strategy is confined with the most populated territory of India. To provide its robustness, the future studies need more heterogeneous sample across the country. The research findings could provide the key insights into policymakers and enterprises in the framing of marketing strategies to promote green consumerism in the setting of emerging economies.Originality/valueThere is dearth of literature concerning to green consumer segmentation based on the “attitude–intention–behaviour” approach in the Indian context. Therefore, the present study endeavours to manifest a holistic description of green consumer classification based on demographic, psychographic and behavioural characterization. At Prima facie, the study is the first that elucidates consumers' segments profile by incorporating environmental cognitive factors from both the perspectives; “consumers” inner stimuli' and “external green marketing cues”, especially in the indigenous Indian setting.

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