scholarly journals Connecting best practices in public relations to social media strategies for academic libraries

2016 ◽  
Vol 23 (1) ◽  
pp. 101-108 ◽  
Author(s):  
Bettina Peacemaker ◽  
Sue Robinson ◽  
Emily J. Hurst
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Public Relations ◽  
Academic Libraries

scholarly journals A critical evaluation of science outreach via social media: its role and impact on scientists

F1000Research ◽  
2014 ◽  
Vol 3 ◽  
pp. 300 ◽  
Author(s):  
Craig McClain ◽  
Liz Neeley
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Public Relations ◽  
Scientific Community ◽  
Critical Evaluation ◽  
Science Outreach ◽  
Social Media Engagement ◽  
Value Measure

The role of scientists in social media and its impact on their careers are not fully explored.  While policies and best practices are still fluid, it is concerning that discourse is often based on little to no data, and some arguments directly contradict the available data.  Here, we consider the relevant but subjective questions about social media for science outreach (SOSM), specifically: (1) Does a public relations nightmare exist for science?; (2) Why (or why aren’t) scientists engaging in social media?; (3) Are scientists using social media well?; and (4) Will social media benefit a scientist’s career? We call for the scientific community to create tangible plans that value, measure, and help manage scientists’ social media engagement.

All about that tweet: student perceptions of professors’ social media use in the classroom

2016 ◽  
Vol 10 (2) ◽  
pp. 124-136 ◽  
Author(s):  
Patrick Merle ◽  
Karen Freberg
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Public Relations ◽  
Student Perceptions ◽  
Design Methodology ◽  
Media Use ◽  
Social Media Use ◽  
Content Type ◽  
Use Of Social Media ◽  
Practical Implications

Purpose The purpose of this study is to explore whether public relations professors’ presence on social media and the inclusion of a social media assignment influence students’ perceptions of a course. Design/methodology/approach The experimental portion of this investigation consisted of a 2 (the presence or absence of a professor’s social media accounts) × 2 (the presence or absence of a social media assignment) factorial design resulting in four conditions. Findings The presence of a social media assignment positively influences students’ intent to register for a public relations course. Research limitations/implications The manipulation of a professor’s social media use and the inclusion of a social media assignment might have been too subtle. A more explicit scenario might elicit more reactions from the participants. Practical implications This study discussed key findings and best practices for professors who may want to use social media and the use of social media assignments in the classroom. Originality/value This experimental investigation emerged from a distinct need to understand whether university students expect their professors to engage in social media activities.

Finding Your Voice

2019 ◽  
pp. 37-54
Author(s):  
Karen L. Yacobucci ◽  
Stephen Maher
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Academic Libraries ◽  
Academic Library ◽  
Social Media Marketing ◽  
Academic Librarians ◽  
Marketing Practice ◽  
Media Messages ◽  
Content Marketing ◽  
Social Media Strategy

This chapter aims to provide an indispensable introduction to content marketing based on industry best-practices and help academic libraries navigate this essential but often overlooked marketing practice. The chapter will begin by addressing some of the consistent challenges organizations have starting their social media marketing campaigns and developing a social media strategy. Next, the chapter will focus on defining the tone and voice of their social media messages. Then, it will discuss sustaining the campaign by curating content and avoiding “content fatigue.” Finally, the authors share an example of how an academic library but them into practice. They are confident this chapter will give academic librarians the vocabulary and techniques they need to talk and walk their way through meaningful and engaging marketing campaigns for their libraries using social media.

scholarly journals A critical evaluation of science outreach via social media: its role and impact on scientists

F1000Research ◽  
2015 ◽  
Vol 3 ◽  
pp. 300 ◽  
Author(s):  
Craig McClain ◽  
Liz Neeley
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Public Relations ◽  
Scientific Community ◽  
Critical Evaluation ◽  
Science Outreach ◽  
Social Media Engagement ◽  
Value Measure

The role of scientists in social media and its impact on their careers are not fully explored.  While policies and best practices are still fluid, it is concerning that discourse is often based on little to no data, and some arguments directly contradict the available data.  Here, we consider the relevant but subjective questions about science outreach via social media (SOSM), specifically: (1) Does a public relations nightmare exist for science?; (2) Why (or why aren’t) scientists engaging in social media?; (3) Are scientists using social media well?; and (4) Will social media benefit a scientist’s career? We call for the scientific community to create tangible plans that value, measure, and help manage scientists’ social media engagement.

scholarly journals #Donate: the role of social media in academic library fundraising

2016 ◽  
Vol 29 (2) ◽  
pp. 60-66 ◽  
Author(s):  
Joyce Garczynski
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Best Practices ◽  
Academic Libraries ◽  
Design Methodology ◽  
Academic Library ◽  
Fund Raising ◽  
Content Type ◽  
Non Profit

Purpose The purpose of this study is to examine the extent to which academic libraries are using social media to fundraise, what tactics they are using to fundraise on social media and how academic libraries’ social networks are responding to their fund-raising efforts. Design/methodology/approach This research is a content analysis of 276 posts from 2015 on the Facebook, Twitter and Instagram accounts of 16 academic libraries. Findings This study found that academic libraries are just beginning to use social media for fund-raising with many adopting non-profit best practices that brought significantly more likes and shares/retweets to their accounts. Originality/value This research is one of the few systematic examinations of how libraries use social media to discuss fund-raising, and the findings suggest tactics for libraries to adopt in their fund-raising posts to generate more likes and shares/retweets.

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Wykorzystanie mediów społecznościowych w komunikacji z klientem na przykładzie firm sektora piwowarskiego

2015 ◽  
pp. 161-176 ◽  
Author(s):  
Piotr Szamrowski ◽  
Adam Pawlewicz
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Small Enterprises ◽  
Brewing Industry ◽  
Video Sharing ◽  
Advantages And Disadvantages ◽  
Media Platform ◽  
The Individual ◽  
Media Channels ◽  
Regional Character

The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.

Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators

2021 ◽  
pp. 193896552199308
Author(s):  
Kathryn A. LaTour ◽  
Ana Brant
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Real Time ◽  
Brand Image ◽  
Customer Experience ◽  
Current Experience ◽  
Social Listening

Most hospitality operators use social media in their communications as a means to communicate brand image and provide information to customers. Our focus is on a two-way exchange whereby a customer’s social posting is reacted to in real-time by the provider to enhance the customer’s current experience. Using social media in this way is new, and the provider needs to carefully balance privacy and personalization. We describe the process by which the Dorchester Collection Customer Experience (CX) Team approached its social listening program and share lessons to identify best practices for hospitality operators wanting to delight their customers through insights gained from social listening.

Sign in / Sign up

Export Citation Format

Share Document