Maximizing Recall of Gruesome Images for Health Effects Advertising: An Experimental Investigation

2010 ◽  
Vol 16 (4) ◽  
pp. 112-121 ◽  
Author(s):  
Brennen W. Mills ◽  
Owen B. J. Carter ◽  
Robert J. Donovan
Keyword(s):  
Experimental Investigation ◽  
Body Part ◽  
The Body ◽  
Advertising Effectiveness ◽  
Body Parts ◽  
Online Study ◽  
Video Clips ◽  
Video Images ◽  
The Impact

The objective of this case study was to experimentally manipulate the impact on arousal and recall of two characteristics frequently occurring in gruesome depictions of body parts in smoking cessation advertisements: the presence or absence of an external physical insult to the body part depicted; whether or not the image contains a clear figure/ground demarcation. Three hundred participants (46% male, 54% female; mean age 27.3 years, SD = 11.4) participated in a two-stage online study wherein they viewed and responded to a series of gruesome 4-s video images. Seventy-two video clips were created to provide a sample of images across the two conditions: physical insult versus no insult and clear figure/ground demarcation versus merged or no clear figure/ground demarcation. In stage one, participants viewed a randomly ordered series of 36 video clips and rated how “confronting” they considered each to be. Seven days later (stage two), to test recall of each video image, participants viewed all 72 clips and were asked to identify those they had seen previously. Images containing a physical insult were consistently rated more confronting and were remembered more accurately than images with no physical insult. Images with a clear figure/ground demarcation were rated as no more confronting but were consistently recalled with greater accuracy than those with unclear figure/ground demarcation. Makers of gruesome health warning television advertisements should incorporate some form of physical insult and use a clear figure/ground demarcation to maximize image recall and subsequent potential advertising effectiveness.

Without Crossing a Border: Exploring the Impact of Shifting Study Abroad Online on Students’ Learning and Intercultural Competence Development during the COVID-19 Pandemic

2021 ◽  
Vol 25 (1) ◽  
Author(s):  
Yingjie Liu ◽  
Thomas Shirley
Keyword(s):  
Study Abroad ◽  
Intercultural Competence ◽  
Cultural Exchange ◽  
Competence Development ◽  
Study Abroad Programs ◽  
Online Study ◽  
Curriculum Redesign ◽  
Online Format ◽  
The Impact

While all higher education was affected by the COVID-19 pandemic, study abroad programs were uniquely challenged by the associated restrictions and limitations. This case study integrates a Collaborative Online International Learning (COIL) pedagogy approach and virtual reality (VR) technologies into the curriculum redesign process to transform a business study abroad course into an online format. Using VR technology, U.S. students and their international partners in Germany, Brazil, and India created and shared cultural exchange virtual tours. The redesigned online study abroad course engaged students in active learning activities and cultivated students’ intercultural competence development.

scholarly journals Optical Wireless Network Design for Off-Body-Sensor Based Monitoring

2019 ◽  
Vol 2019 ◽  
pp. 1-13 ◽  
Author(s):  
T. B. Hoang ◽  
S. Sahuguede ◽  
A. Julien-Vergonjanne
Keyword(s):  
Health Monitoring ◽  
Visible Light Communication ◽  
The Body ◽  
Sensor Data ◽  
Body Parts ◽  
Optical Technology ◽  
Wireless Network Design ◽  
Response Sets ◽  
Trade Offs ◽  
The Impact

In this article, we propose an all-optical bidirectional wireless communication system for off-body sensor communication. Optical technology uses infrared (IR) for uplinks and visible light communication (VLC) for downlinks. From numerical simulations, we discuss the impact of body sensor positions on IR and VLC channels. Our goal is to evaluate the possibilities of using optical technology to transmit sensor data for extreme positions such as the ankle, for which the presence of the body creates blockages. In addition, we also consider the variations in orientation of transceivers due to random mobility of body parts during normal movement. Based on a statistical approach, we evaluate performance in terms of outage probability using channel impulse response sets corresponding to the studied scenario, which is health monitoring. Considering a given quality of service, we address trade-offs related to emitting power and data rate. We discuss the results regarding sensor node position and body reflectivity specifically for ankle sensors, corresponding to an extreme but realistic position in the health-monitoring context.

scholarly journals Perception on Prolonged Standing Work in Electronic Manufacturing Company

2018 ◽  
Vol 7 (3.24) ◽  
pp. 44
Author(s):  
Norlizaa Mohamad ◽  
Jafri Mohd Rohani ◽  
Ismail Abdul Rahman ◽  
Anis Amira Mat Zuki
Keyword(s):  
Good Health ◽  
Body Part ◽  
Health Condition ◽  
The Body ◽  
Body Region ◽  
Body Parts ◽  
Prolonged Standing ◽  
Electronic Manufacturing ◽  
Strong Relation ◽  
Ergonomic Interventions

Prolonged standing is one of the common activities in electronic industry as the task requirement. Prolonged standing can cause discomfort on the body of the workers and can lead to injury and occupational disease. The purpose of this study is to investigate standing workers perception on the fatigue and the discomfort on their respective body region for 12 hours working time. The subjects are the 80 workers with a good health condition and at least 6 months tenure. The subject data are collected via questionnaires and Likert scale to define the discomfort, pain, and fatigue. The workers were interviewed regarding their job and perceived fatigue discomfort. The results show the domination of the lower body region with the higher mean at the lower back, legs, and foot ankle. No statistically significant differences were found between the job tenure and body part discomfort pain and fatigue. There is a significant relation between gender and discomfort pain on legs and foot ankle. The result also shows a strong relation between age and the discomfort body parts of thigh and foot ankle. The perceptions of the workers towards discomfort pain and fatigue cause by prolonged standing during performing the task. The results from this study will provide a view for industrial consultants or ergonomist with evidence to support for ergonomic interventions for prolonged standing activity such as job rotation and work-rest schedule. 

scholarly journals Examining the impact of students’ attendance, sketching, visualization, and tutors experience on students’ performance: a case of building structures course in construction management

2020 ◽  
Vol 20 (3) ◽  
Author(s):  
Fahim Ullah ◽  
Samad Sepasgozer ◽  
Faham Tahmasebinia ◽  
Saleh Mohammad Ebrahimzadeh Sepasgozar ◽  
Steven Davis
Keyword(s):  
Systematic Review ◽  
Construction Management ◽  
Influential Factors ◽  
The Body ◽  
Building Structures ◽  
Key Factors ◽  
Final Exam ◽  
The Impact ◽  
Core Course

The aim of this paper is to examine students’ performance in a computation-based course by evaluating the effects of key factors including sketching, visualization resources provided to them during the lectures, their attendance and tutors’ experience. A systematic review was conducted including 192 articles published during January 2010 to December 2019. Further, a case study has been conducted in which 633 students from non-engineering backgrounds were taught a core course of construction over three-yearly sessions from 2017 to 2019. The performance has been assessed through two quizzes of 10% weight each, assignment of 40% weight and a final exam with 30% weight in 2017-18 and 40% weight in 2019 were utilized with an attendance criterion of below 75% as low attendance. The statistical result highlights that a clear difference of 14% overall marks exist between the students with less than 75% attendance and the ones with 75% and above in 2017 and a 10% gap in 2018. Students with high marks in sketching secured higher overall marks as compared to others highlighting that the sketching skill is useful to construction students. The findings contribute to the body of education knowledge by evaluating key influential factors and provide a useful benchmark to other educators in the field. 

Semantics of Hawrami Body Part Terms

2012 ◽  
Vol 16 (3) ◽  
pp. 319-335
Author(s):  
Bistoon Abasi ◽  
Amer Gheitury
Keyword(s):  
Native Speakers ◽  
Body Part ◽  
Field Work ◽  
The Body ◽  
Body Parts ◽  
Human Beings ◽  
Long Time ◽  
Semantic Properties ◽  
Different Levels ◽  
Internal Body

Human body as a universal possession of human beings constitutes an interesting domain where questions regarding semantic categorisations might be sought crosslinguistically. In the following, we will attempt to describe the terms used to refer to the body in Hawrami, an Iranian language spoken in Paveh, a small township in the western province of Kermanshah near Iraqi borders. Due to the scarcity of written material, the inventory of 202 terms referring to external and internal body parts were obtained through a field work, which took a long time, and techniques, such as the “colouring task”, observation and recording the terms as used in ordinary conversations and informal interviews with native speakers. The semantic properties of the terms and the way they are related in a partonymy or locative relationship were also investigated. As far as universals of body part terms are concerned, while conforming to ‘depth principle’ concerning the number of levels each partonomy may consist of, Hawrami violates an important feature of this principle by not allowing transitive relations between different levels of partonomic hierarchies. In addition, Hawrami lacks a term for labelling the ‘whole’.

Body and emotion

2002 ◽  
Vol 10 (1-2) ◽  
pp. 341-367 ◽  
Author(s):  
Ning Yu
Keyword(s):  
Semantic Analysis ◽  
Cultural Models ◽  
Body Part ◽  
The Body ◽  
Body Parts ◽  
Emotional Experiences ◽  
Emotional Symptoms ◽  
Internal Organs ◽  
Internal Body ◽  
External Body

This study presents a semantic analysis of how emotions and emotional experiences are described in Chinese. It focuses on conventionalized expressions in Chinese, namely compounds and idioms, which contain body-part terms. The body-part terms are divided into two classes: those denoting external body parts and those denoting internal body parts or organs. It is found that, with a few exceptions, the expressions involving external body parts are originally metonymic, describing emotions in terms of their externally observable bodily events and processes. However, once conventionalized, these expressions are also used metaphorically regardless of emotional symptoms or gestures. The expressions involving internal organs evoke imaginary bodily images that are primarily metaphorical. It is found that the metaphors, though imaginary in nature, are not really all arbitrary. They seem to have a bodily or psychological basis, although they are inevitably influenced by cultural models.

Determination and transdetermination in imaginal disks of Drosophila (Summary only)

1970 ◽  
Vol 176 (1044) ◽  
pp. 291-293
Keyword(s):  
Single Cells ◽  
Body Part ◽  
Cell Types ◽  
Structural Features ◽  
Theoretical Concept ◽  
Body Cavity ◽  
The Body ◽  
Body Region ◽  
Body Parts ◽  
Imaginal Disks

It is generally assumed that in multicellular organisms the diversity of the different cell types is the result of different gene activity which becomes manifest in the course of development. This theoretical concept of cell differentiation was developed on the basis of results obtained from a relatively small number of suitable experimental systems. One of them comprises the imaginal disks of the fruitfly Drosophila melanogaster . Imaginal disks are larval primordia in holometabolic insects such as flies and mosquitoes, and consist of densely packed populations of morphologically uniform cells. They give rise to defined structures of the adult body (mainly integument), thus replacing parts of the larva which are almost completely histolysed during metamorphosis. The prospective fate of the various imaginal disks can be tested, for example, by transplantation experiments. Individual disks are removed from larvae of a genetically marked strain and transplanted into the body cavity of another larva with which the transplants undergo metamorphosis. The metamorphosed derivatives of the disks are then found in the abdomen of the fly and can be microscopically identified on the basis of the morphology of bristles, hairs and other structural features of the integument. The same method is applied for examination of the developmental performance of disk fragments. From the results of such experiments the following conclusions are drawn: (1) Individual disks of fully grown larvae, that is larvae which are ready to pupate, are determined (programmed) for exactly defined body parts of the adult organism. (2) The individual subregions of such a body part can be localized precisely within a disk. Based on these facts fate maps (anlage plans) can be worked out. (3) From experiments in which different genetically marked disks are intermingled and then transplanted into larvae it is concluded that even single cells are determined for structures of a specific body region.

Experimental investigation and modelling approach of the impact of urban wastewater on a tropical river; a case study of the Nhue River, Hanoi, Viet Nam

2007 ◽  
Vol 334 (3-4) ◽  
pp. 347-358 ◽  
Author(s):  
Trinh Anh Duc ◽  
Georges Vachaud ◽  
Marie Paule Bonnet ◽  
Nicolas Prieur ◽  
Vu Duc Loi ◽  
...  
Keyword(s):  
Experimental Investigation ◽  
Viet Nam ◽  
Urban Wastewater ◽  
Tropical River ◽  
The Impact ◽  
Modelling Approach

scholarly journals Analisis Dampak Sosial Akibat Pabrik Kertas Di Desa Parmaksian Tobasa Menggunakan Paradigma Ekofeminis

2021 ◽  
Vol 19 (1) ◽  
pp. 53-70
Author(s):  
Ayu Indira Hasugian
Keyword(s):  
Social Impact ◽  
Negative Impact ◽  
Paper Industry ◽  
Paper Mill ◽  
Social Impacts ◽  
The Body ◽  
The Social ◽  
The World ◽  
The Impact

AbstrakDesa Siruar Parmaksian Tobasa di salah satu desa yang berada di daerah Toba mengalami perubahan sosial akibat dampak negatif berdirinya PT TPL. Dampak yang diberikan mengarah kepada kaum perempuan/ibu sehingga mengakibatkan aktivitas sehari-hari perempuan/ibu menjadi terkendala. Dampak ini terjadi di setiap harinya, sehingga akan sangat berdampak buruk bagi hubungan antara perempuan dan alam. Melihat kasus tersebut peneliti ingin melakukan penelitian terhadap kondisi  yang dialami kaum perempuan/ibu tersebut. Tujuan penelitian ini untuk menganalisa dampak sosial akibat pabrik kertas di Desa Siruar Parmaksian Tobasa kepada para perempuan dengan menggunakan paradigma Ekofeminis yang di tawarkan oleh McFague dan Warren, dan dikaji dalam bentuk studi kasus. Metode penelitian yang peneliti pakai adalah Metode Studi Kasus dari Teori E.P Gintings. Ada beberapa isu yang muncul dari kasus atau masalah ini, diantaranya : dampak sosial, dampak kerusakan alam terhadap kehidupan para perempuan, dan paradigma baru relasi perempuan dan alam atau rekonstruksi paradigma. Hal ini dilakukan untuk mengetahui Bagaimana dampak sosial akibat pabrik kertas terhadap masyarakat yang berada di lingkungan  Industri Kertas di Desa Siruar Parmaksian Tobasa yang mengarah kepada perempuan yang terdampak dan Bagaimana upaya-upaya yang dilakukan kaum perempuan/ibu di desa siruar untuk mempertahankan tanah/wilayahnya yang telah di rusak oleh perusahaan tersebut?. Hasil Analisis menunjukkan bahwa  paradigma Ekofeminis sudah menerapkan paradigma dengan istilah “Konstruksionisme”, yang disebut dengan istilah metafora dunia sebagai tubuh Allah, artinya dunia harus dipahami sebagai satu kesatuan organik, tubuh Tuhan dan bisa menanamkan sikap yang menghargai dunia.Kata Kunci: dampak sosial, paradigma ekofeminis AbstractThe village of Siruar Parm testimony Tobasa in a village in the Toba area experienced social changes due to the negative impact of the establishment of PT TPL. The impact that is given is directed at women / mothers so that it causes the daily activities of women / mothers to be constrained. This impact occurs every day, so it will have a very bad impact on the relationship between women and nature. Seeing this case, the researchers wanted to conduct research on the conditions experienced by these women / mothers. The purpose of this study is to analyze the social impacts of the paper mill in Siruar Parm testimony Tobasa on women using the Ecofemist paradigm offered by McFague and Warren, and study it in the form of a case study. The research method that researchers use is the Case Study Method of E.P Gintings Theory. There are several issues that arise from this case or problem, including: social impacts, the impact of natural destruction on women's lives, and a new paradigm of relations between women and nature or paradigm reconstruction. This is done to find out how the social impact of the paper mill on the community living in the Paper Industry in Siruar Parm testimony Tobasa Village which leads to affected women and how the efforts made by women / mothers in Siruar Village to defend their has been damaged by the company ?. The results of the analysis show that the Ecofemist paradigm has applied a paradigm with the term "Constructionism", which is called the metaphor of the world as the body of God, meaning that the world must be understood as an organic unit, the body of God and can instill an attitude of respect for the world. Keywords: social impact, eco-feminist paradigm

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