scholarly journals Moderating effect of product type on online shopping behaviour and purchase intention: An Indian perspective

2018 ◽  
Vol 5 (1) ◽  
pp. 1495043 ◽  
Author(s):  
Shekhar Singh ◽  
Sandeep Srivastava
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Product Type ◽  
Moderating Effect ◽  
Shopping Behaviour ◽  
Indian Perspective

scholarly journals The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour

2016 ◽  
Vol 3 (1) ◽  
pp. 1223390 ◽  
Author(s):  
Marzieh Zendehdel ◽  
Laily Hj Paim ◽  
Narges Delafrooz ◽  
Len Tiu Wright
Keyword(s):  
Perceived Risk ◽  
Online Shopping ◽  
Moderating Effect ◽  
Shopping Behaviour

scholarly journals Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework

2017 ◽  
Vol 42 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Sanjeev Prashar ◽  
T. Sai Vijay ◽  
Chandan Parsad
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Structural Model ◽  
Primary Data ◽  
Survey Method ◽  
Emotional States ◽  
Model Framework ◽  
Design Elements ◽  
Shopping Behaviour

Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector. This growth has been fuelled by rapid adoption of technology, improving standards of living, an increasing young population, and economically advancing middle class, besides increasing access to the Internet through broadband and use of smartphones and tablets. The entry of global e-commerce giants has intensified the competition for home-grown players. E-retailers use web atmospherics to differentiate themselves from their competitors and evoke positive cognitive and emotional states of online consumers. However, though this Indian online market is growing at an exponential rate, it is still unexplored in terms of its shopping behaviour. Using structural equation modelling, this study applies the concept of the stimulus–organism–response to explain Indian buyers’ online shopping behaviour, besides examining the importance of design elements in enabling website satisfaction (WS). Using a survey method to test the research model, primary data were collected from five Indian metropolitan cities of Delhi, Mumbai, Kolkata, Bengaluru, and Hyderabad during the months of May and June 2015. Confirmatory factory analysis (CFA) was used to estimate the measurement model with respect to convergent and discriminant validities. This was followed by testing the structural model framework and research hypotheses. Findings suggest that both internal and external elements have direct influence on WS. As the mediating variable, WS affects purchase intention. This research highlights on why and how ‘satisfaction with website’ matters in the contribution of shopping values and website atmospherics to behavioural outcomes by presenting its mediating role.

scholarly journals The Effects of Review Presentation Formats on Consumers' Purchase Intention

2021 ◽  
Vol 29 (6) ◽  
pp. 1-20
Author(s):  
Cong Li ◽  
Yuming Liu ◽  
Rong Du
Keyword(s):  
Coding Theory ◽  
Purchase Intention ◽  
Online Shopping ◽  
Purchase Intentions ◽  
Product Type ◽  
Dual Coding ◽  
Moderation Effect ◽  
Factors Influencing ◽  
Presentation Formats ◽  
The Impact

Perception of products has becoming one of the most important factors influencing consumers’ purchase intention in the context of online shopping. Thus, enriching and studying review presentation formats have been significant things for practitioners and researchers. This study employed dual coding theory and telepresence theory to investigate the effects of review presentation formats (text-based reviews, image-based reviews and video-based reviews) on consumers’ purchase intention, and then analysed the moderation effect of product type. The 3×2 between-subject situational experiment and 3×2 within-subject eye-tracking experiment design were separately applied to test the hypotheses. The results manifested that review presentation formats exactly could generate different impacts on consumers’ purchase intentions. And product type moderated the impact of presentation formats on purchase intentions. Hence, this research considered online vendors should pay more attention to image-based and video-based reviews, moreover take the product type into account.

scholarly journals The Effects of Review Presentation Formats on Consumers’ Purchase Intention

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Coding Theory ◽  
Purchase Intention ◽  
Online Shopping ◽  
Purchase Intentions ◽  
Product Type ◽  
Dual Coding ◽  
Moderation Effect ◽  
Factors Influencing ◽  
Presentation Formats ◽  
The Impact

Perception of products has becoming one of the most important factors influencing consumers’ purchase intention in the context of online shopping. Thus, enriching and studying review presentation formats have been significant things for practitioners and researchers. This study employed dual coding theory and telepresence theory to investigate the effects of review presentation formats (text-based reviews, image-based reviews and video-based reviews) on consumers’ purchase intention, and then analysed the moderation effect of product type. The 3×2 between-subject situational experiment and 3×2 within-subject eye-tracking experiment design were separately applied to test the hypotheses. The results manifested that review presentation formats exactly could generate different impacts on consumers’ purchase intentions. And product type moderated the impact of presentation formats on purchase intentions. Hence, this research considered online vendors should pay more attention to image-based and video-based reviews, moreover take the product type into account.

scholarly journals Moderating Effect of Career on Women Online Shopping Behaviour in South-South, Nigeria

2020 ◽  
Vol 8 (5) ◽  
pp. 143-164
Author(s):  
Titus Chukwuemezie Okeke ◽  
Philomena Uzezi Omodafe ◽  
Greg Amaechi Ezeh ◽  
Basil Chibuike Nwatu
Keyword(s):  
Perceived Risk ◽  
Online Shopping ◽  
Moderating Effect ◽  
Perceived Usefulness ◽  
Career Women ◽  
Shopping Behaviour ◽  
Proposed Model ◽  
Shopping Environments ◽  
Online Shops ◽  
The Relationship

The study examined the moderating effect of career on women online shopping behaviour. Data for the study were gathered from 330 career women in South-South, Nigeria through structured questionnaire. The study is explored five constructs and evaluated a proposed model explaining the moderating effect of career and the relationship between them. SPSS version 25 was used for preliminary analysis while WarpPLS 7.0 was used in testing the hypothesized relationships. The findings revealed that career moderates the influence of perceived risk, perceived usefulness, performance expectancy and internet self-efficacy in online shopping behaviour among career women while social influence is partially supported and validated from the analysis. The study concludes that the proposed model would serve as a relevant theory that will be helpful in understanding the adoption decisions of career women in working and shopping environments. The study recommends that continuous patronage of online shops by career women can only be guaranteed with improvements in online shopping sites in order to attract and increase traffic to them.

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