Capturing the Cultural Narratives of Well-Being
This chapter examines how a greater awareness of people’s lived experience can shape a more robust well-being narrative that offers policymakers greater insight into what matters to the good life of their rich and varied publics. Recent years have seen a number of initiatives and publications emerge to support a new kind of narrative on well-being. Among the most influential is a call for “fifth wave” thinking, which recognizes that existing, individually-focused, and biomedical approaches to health and well-being are no longer amenable to challenges of the current era, and a radically new approach that focuses on “a culture for health” and that seeks to engage with the full complexity of subjective, lived experience is needed to address contemporary problems, such as social inequality and loss of well-being. Narrative research methods can provide insight into people’s understandings of well-being, and their health and well-being-related experiences and lifestyle choices can locate this within their broader socio-cultural and historical context. The chapter then discusses the need to move away from individualized formulations of well-being, to approaches that recognize the value of relational well-being. It also considers assets-based approaches; the impact of social media on well-being narrative; and the establishment of accountability for well-being actions and narratives.