Consumer reactions towards femvertising: a netnographic study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ana Marina Lima ◽  
Beatriz Casais

PurposeThis paper identifies consumer reactions towards female empowerment in advertising in order to explore the supporting arguments for criticisms of lack of authenticity and the figuring of sexist stereotypes.Design/methodology/approachThe authors conducted a multi-case study research with content analysis of 905 coded online comments in a video hosting website towards four femvertising campaigns.FindingsResults indicate that femvertising plays an important role in the emotional connection between women and brands, but consumers may react negatively to femvertising when brands do not show knowledge about the real feminist values, maintaining sexist stereotypes. Consumers also blame companies of hypocrite and exploitation to sell products if there is not authenticity and brand-cause fit.Originality/valueFemvertising appears as a consequence of cultural changes and corporate social responsibility in order to engage women consumers. This paper contributes with explanations to sustain the dichotomic reactions towards femvertising, showing evidence of why some people react favourably and other people react negatively.

Author(s):  
Diego Vega

PurposeConsidered a strong method for exploratory investigations, case study research has become part of the mainstream approach, particularly in the field of humanitarian logistics (HL) and supply chain management. Nevertheless, similar to other logistics and SCM-related fields, rigor is not at its best. The purpose of this paper is to propose a framework for crafting case study research in HL, based on an analysis of published case study-based research.Design/methodology/approachThe study classifies and compares the use of case studies in HL research, based on criteria developed from the methodology literature including purpose, type and volume of data, and type of analysis.FindingsWhile case studies become more frequent, the results point out a lack of rigor, particularly regarding chain of evidence and the use of frameworks for case study rationale and analysis.Research limitations/implicationsThe study proposes a framework for case study design, based on four “check questions” that can help researchers to go through the process of crafting a case study.Practical implicationsThe study provides practitioners with more understanding of case studies in HL research, which they can use when calling for or evaluating such studies in their organizations.Originality/valueThis paper offers an initial framework for conducting case studies in HL.


2019 ◽  
Vol 27 (1) ◽  
pp. 44-71 ◽  
Author(s):  
Maurizio Massaro ◽  
John Dumay ◽  
Carlo Bagnoli

PurposeThis paper aims to analyse “how”, “why” and “where” authors use citations of Robert Yin’s classic text, Case Study Research: Design and Methods, to determine the application of methodological transparency in published case study research.Design/methodology/approachThe analysis is conducted using a structured literature review methodology.FindingsThe results reveal problems of obliteration by incorporation, miscitations, appeals to ethos, rhetorical convenience and a shadow effect, also known as adumbration. The authors argue that case study research relying, either in full or in part, on Yin’s methodology should transparently describe how and which parts of the methodology have been applied. Thus, the conclusions signal some opportunities for improving transparency in the use of citations in case study research.Research limitations/implicationsThe analysis highlights behaviours that may lead researchers to questionable findings due to a lack of methodological transparency in developing case study research, along with some recommendations for avoiding such problems. Improving transparency is useful for readers to understand what was done, for reviewers and editors to evaluate the research, and to guide other researchers who wish to conduct case study research.Originality/valueThis research compares citation practices in case study research in accounting and management with a focus on citations of Robert Yin. The results build on previous studies that analyse how scholars apply case study methodology that encourages researchers to adopt greater transparency.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anja Jørgensen ◽  
Mia Arp Fallov

PurposeThere is a growing importance for public facilitation of corporate social responsibility and involvement of civil organizations in securing territorial cohesion and development. In the present article, the authors focus on how we are to understand a locally sensitive organization of territorial cohesion in the Danish context. Traditional sociological concepts and standardized area-types used for administrative purposes have turned out not being very helpful in understanding the interrelation between inequality, urbanization and territorial cohesion. The authors argue for a processual and relational approach to urbanization.Design/methodology/approachThe present article is based on interview material and policy documents from three Danish case studies representing urban, suburban and rural forms of settlement. The case studies are part of a cross-European research project.FindingsThe authors show how territorial governance play a key role in the strategies of densification/de-densification facilitating shielding capacities of collective efficacy, and reversely that bottom-up innovations are crucial for the ability of territorial governance to mobilize territorial capital and mediate in effects of territorial inequality. Spatial imaginaries legitimize these efforts to organize cohesion. The spatial imaginaries work as common frame of references for the interplay between strategies of (de)densification and collective efficacy, and they activate particular balances between growth agendas and everyday life.Originality/valueThese findings represent an original perspective on how and why urbanization impact on places in a more specific and variated way than often portrayed as it highlight how social capacities tied to place might work with or against existing social, economic and cultural structures shaping territorial cohesion.


2017 ◽  
Vol 8 (2) ◽  
pp. 166-190 ◽  
Author(s):  
Magnus Frostenson ◽  
Sven Helin

Purpose The purpose of this paper is to understand conflicts in sustainability reporting (SR) preparation. Design/methodology/approach In the preparation of SRs, the logic of financial rationality is often assumed to take precedence over the logic of sustainability. Based on an explorative qualitative case study of a large Swedish retailer, the paper problematizes this view. Over a reporting cycle, employees and consultants involved in the preparation process are interviewed. Conflicting ideas about SRs are identified and analyzed through the lens of institutional logics. Findings The study identifies five tensions in SR preparation. These tensions relate to conflicting ideas of what an SR is, how it should be written and how it should be used. Among findings, a conflict of logics can be found as the basis of at least one tension. However, tensions may also emerge within a shared sustainability logic. Research limitations/implications A contribution of the study is that it sets its finger on the actual fieldwork with SRs. The study shows that it is unreasonable to claim that SRs are “self-evidently” captured by management according to financial rationality. Possibly, the nature of the studied firm, a company within the pharmaceutical and health sector, implies a stronger sustainability logic than in other firms. Practical implications According to the study, the results of an SR preparation process are highly dependent on the sometimes conflicting ideas of preparers and others within the company. It is of high importance to identify and clarify such conflicting ideas already in the beginning of the process, to link the SR to the corporate social responsibility strategy of the firm, and to involve top management in the process. Originality/value The study identifies underlying tensions in SR preparation. It also introduces a theoretical framework that makes it possible to analyze tensions in the preparation process.


2020 ◽  
Vol 12 (1) ◽  
pp. 49-67
Author(s):  
Sadali Rasban ◽  
Adam Abdullah ◽  
Aznan Hasan

Purpose This paper aims to examine the current practice in Singapore regarding an inheritance issue: disposal of the residual net estate to the bayt al-māl, which is identified as the Islamic Religious Council of Singapore (Majlis Ugama Islam Singapura, MUIS). The issue arises when the deceased leaves farḍ (fixed-share) heir(s) and/or dhawū al-arḥām (outer family members) but there is no ʿaṣabah (agnatic residuary heir by blood). Farḍ legal heirs are those beneficiaries for whom the Qurʾān prescribes inheritance of a pre-determined share. Disposal of the residual net estate to the bayt al-māl results in a reduction in the share due to the farḍ legal heir or worse, a total loss to the dhawū al-arḥām legal heirs. Design/methodology/approach A qualitative approach based on library and case study research has been adopted to elaborate practices that fall under the purview of the Administration of Muslim Law Acts (AMLA), Chapter 3. Findings The current practice seems biased against, especially, women and spouses. It creates high dissatisfaction in the community, especially those affected by such practices. This paper elaborates on the practice of residual net estate distribution in Singapore and the contemporary practices of the four Sunni madh-habs – the Ḥanafī, Mālikī, Shāfiʿī and Ḥanbalī jurisprudential schools – in other countries. Research limitations/implications In Singapore, Muslim law is defined and implemented by the civil court, not the Syariah Court or MUIS. The recommendation to change from the current classical practice by the Syariah Court and MUIS to the contemporary practice that is relevant to today’s context lies with the civil court and Government of Singapore. The choice for the Syariah Court and MUIS to adopt the contemporary practice as per Ḥanafī School by rule of the court or the government is beyond this research. Zayd ibn Thābit, Caliph Abū Bakr and a small number of companions held the view that the residue net estate asset must go to the bayt al-māl, the current classical practice. The contemporary practice adopted by Sayyidina ʿUthmān ibn ʿAffān, Jābir ibn Zayd and majority of the companions’ view, is not in favour of the residue net estate asset to go to the bayt al-māl; rather they view that it must be returned to the legal heirs. Practical implications Awareness in the community in the current controversial practice in Singapore when the residue net estate through the farāʾiḍ law was giving to bayt al-māl instead of returning to farḍ or dhawū al-arḥām in the absence of the ʿaṣabah legal heir as stated in the Inheritance Certificate issued by Syariah Court. Social implications To understand the contemporary Muslim law and the practical and just application in today’s Singapore context as supported by the AMLA, Chapter 3. Originality/value This is the first study that challenges the current practice by the Syariah Court and MUIS in Singapore, thereby endeavouring to restore justice to the community.


Author(s):  
Caroline J. Uittenbroek ◽  
Leonie B. Janssen-Jansen ◽  
Hens A.C. Runhaar

Purpose – The purpose of this paper is to identify stimuli for climate adaptation in cities and more specifically to explore whether different stimuli inspire different governance approaches to climate adaptation – e.g. dedicated (adaptation as a new policy field) or mainstreaming (integrating in existing policy fields). Design/methodology/approach – For this explorative case study research, an early adapter was selected: Philadelphia (USA). By reconstructing the organization of two climate adaptation programs, the authors have identified stimuli and whether these influence the city’s governance approach. The reconstruction is based on data triangulation that consists of semi-structured interviews with actors involved in these programs, policy documents and newspaper articles. Findings – The research illustrates the importance of stimuli such as strategically framing climate adaptation within wider urban agendas, political leadership and institutional entrepreneurs. Moreover, the research reveals that it is often a combination of stimuli that triggers a governance approach and that there is a possible link between specific stimuli and governance approaches, proposing that some stimuli will trigger a dedicated approach to climate adaptation, while others initiate a mainstreaming approach. Originality/value – An in-depth understanding of stimuli of climate adaptation is currently lacking in literature, as most of the studies have focused on barriers to climate adaptation. Moreover, still little is known about what explains why certain governance approaches to climate adaptation emerge.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Kausar Alam ◽  
Abu Umar Faruq Ahmad ◽  
Aishath Muneeza ◽  
Mosab I. Tabash ◽  
Md Adnan Rahman

PurposeSharīʿah Secretariat plays a significant role in assisting Sharīʿah Supervisory Boards (SSBs) in their role in achieving Sharīʿah compliance in Islamic banks (IBs). The key objective of the study is to develop a demographic framework of the Sharīʿah Secretariat for the IBs in Bangladesh.Design/methodology/approachThe study applied qualitative case study research. The data have been collected from 17 respondents through semi-structured interviews from IBs and professional experts in Bangladesh.FindingsThis study proposes a full-time Sharīʿah Secretariat and several departments for further enhancement of the Sharīʿah functions in IBs in Bangladesh. The framework proposed in this study covers the formation, functions, composition, qualification, reporting line, independence, remuneration and terms of appointment of the Sharīʿah Secretariat to set a uniform benchmark for all IBs in Bangladesh. It is anticipated that the outcomes of this research will assist to further strengthen the Sharīʿah governance of IBs in Bangladesh.Research limitations/implicationsThis research contributed to the national and global regulatory authorities and IBs by proposing a Sharīʿah Secretariat framework for the smooth functioning of the IBs in Bangladesh. The framework proposed in this study covers the formation, functions, composition, qualification, reporting line, independence, remuneration and terms of appointment of Sharīʿah Secretariat.Originality/valueThis study proposed a framework which is considered the first organizational framework so far for the Sharīʿah Secretariat of IBs in Bangladesh. IBs can apply this proposed framework to form their Sharīʿah Secretariat structure.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
John N. Walsh

Purpose Knowledge reuse using electronic repositories, while increasingly important, requires more thorough analysis. Service modularity has been recently applied in services research but has not been integrated into knowledge reuse studies. The purpose of this paper is to draw on both service modularity and knowledge reuse to develop and validate a framework that categorises forms of packaged knowledge in an electronic repository. Design/methodology/approach Drawing on knowledge reuse and service modularity research, a model is proposed. The model is empirically tested using a case study research design. Findings This research highlighted the value of including both context and process as key dimensions when packaging service knowledge for reuse. This study identifies knowledge types present in modular solutions and how they were configured and reconfigured in the knowledge repository. This research identified five ways modularised services were leveraged. In addition to the traditional scale and stretch approaches, already present, but conflated, in the service literature, three other configurations were identified; shrink, separate and segment. Research limitations/implications The findings are based on a single empirical case study which may limit the generalisability of the findings. There is a need for additional research to further validate the model in additional contexts. Practical implications This study provides managers with empirical examples of how a modular repository was used in practice and outlines five ways of recombining contextual and processual elements to enable service codification and reuse. It has implications for how knowledge is decomposed and recombined in repositories, suggesting an explicit separation of context and process knowledge while developing modular elements within both. Originality/value To the best of the author’s knowledge, this is the first study that explicitly uses context and process as dimensions and draws on service modularity to understand types of knowledge reuse in electronic repositories. In doing so, it adds value by developing and validating a model that identifies five types of reuse.


2017 ◽  
Vol 10 (1) ◽  
pp. 185-202 ◽  
Author(s):  
Bronte van der Hoorn ◽  
Stephen Jonathan Whitty

Purpose The purpose of this paper is to propose the project-space model as positively influencing sensemaking in the project context. There is currently minimal discussion of the tools used by project managers, teams and stakeholders to build their map of the project terrain or to make sense of a project’s status. However, such sensemaking is critical to ongoing decision making and aligning action in any project. Design/methodology/approach This paper uses framework analysis to examine the results of a completed action research case study that utilised a tool: the project-space model. Three frameworks are then utilised as an investigative lens to examine how the project-space model influenced sensemaking. Findings The project-space model is found to enhance sensemaking within the case study. Specifically, its visual nature, the focus it brings to the plurality of experience and the need for plausibility rather than precision in understanding. Research limitations/implications The findings are based on a single case study. Further studies could be undertaken to confirm extensibility. Practical implications The project-space model is identified as having a favourable impact on sensemaking in the case study project. There is a need to consider what other tools are currently used or could be used by project teams to enhance sensemaking. Originality/value Empirical, contextualised case study research highlighting the value of the project-space model as a sensemaking tool. Contribution to evidence on the efficacy of the project-space model as a useful tool for project managers.


2015 ◽  
Vol 14 (1/2) ◽  
pp. 2-7
Author(s):  
Ron Kaufman

Purpose – The purpose of this paper is to show how HR can quickly impact, create and develop a company’s overall culture of service. When HR leaders seek to guide their companies through essential cultural changes, they can earn a seat at the table. Design/methodology/approach – Once a struggling airline, Air Mauritius took steps to overhaul its culture. This case study outlines the steps taken by the airline and explains how HR leaders can use those steps to play a more vital role in their companies. Findings – HR leaders should seek to make key cultural changes within a company, as they can lead to substantial measurable results. By creating a service culture, Air Mauritius returned to profitability, earned a 4-Star Skytrax rating and improved employee engagement and customer satisfaction. Originality/value – By shining a light on a unique company and its island home nation, this case study provides valuable advice to HR leaders on how they can use cultural changes to play a more significant role in their companies.


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