GoBhaarati- contributing to the “Journey of Healthy Living”

2021 ◽  
Vol 11 (1) ◽  
pp. 1-19
Author(s):  
Vinit Vijay Dani ◽  
Meeta Dasgupta
Keyword(s):  
Learning Outcomes ◽  
Social Enterprise ◽  
Intrinsic Value ◽  
Distribution Channel ◽  
Social Enterprises ◽  
Health And Wellness ◽  
Content Type ◽  
For Profit ◽  
Academic Level ◽  
Start Up

Learning outcomes The learning outcomes of this paper is as follows: to showcase how a futuristic mission and planned branding initiatives can help start-up social enterprise to create a successful brand; to explain how a comprehensive understanding of the target group and innovative products/services and channel strategies help GoBhaarati position itself as an upcoming not for profit social enterprise; to argue how proper brand mission and branding can help even a small startup to create a brand identity in a fiercely competitive fragmented market dominated by big players; the constraints GoBhaarati faced in constituting and aligning distribution channel. These impulsions can have legal, environmental and or managerial foundations. Case overview/synopsis GoBhaarati Agro Industries and Private Limited (GoBhaarati) operated as a nonprofit social enterprise in the Health and Wellness Industry, providing natural indigenous traditional Indian products such as millets, honey, turmeric, jaggery, rock salt and serving millet-based snacks to consumers. At the epicenter of Gobhaarati's branding strategy was its health and wellness positioning. The company's mission was to increase the positive perception of millets and to convince consumers that there was intrinsic value in a product's origin and production processes. Iriventi aimed to achieve a turnover of at least ten crores by 2025, but the company's sales and financial resources were limited. With this clouding in mind, Iriventi could not decide whether to let GoBhaarati stay niche in business or to expand it organically. Complexity academic level Graduate and executive management education students can use the case. The case may also be used to focus on entrepreneurship and distribution management for start-up social enterprises. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

Social entrepreneurship: creating social value when bridging holes

2018 ◽  
Vol 14 (4) ◽  
pp. 410-428 ◽  
Author(s):  
Suvi Kokko
Keyword(s):  
Value Creation ◽  
Social Enterprise ◽  
Institutional Logics ◽  
Social Enterprises ◽  
Social Value ◽  
Content Type ◽  
For Profit ◽  
Social Value Creation ◽  
Key Factor ◽  
Shared Goal

Purpose This paper aims to understand how social value is created in a context characterized by institutional complexity. By identifying stakeholders interacting in a social enterprise and the logics guiding their expected and experienced value, the study describes how social value is created when different institutional logics embedded in strong-tie networks are bridged. Design/methodology/approach Concepts of structural holes and institutional logics were applied to the empirical case of a social enterprise. Interviews provided the primary empirical material, but multiple data collection methods were used. Findings A shared goal facilitated co-existence of competing value logics, and provided common space forming multiple social value outcomes as products of the different logics. Research limitations/implications Limited to one case, this study shows that the interaction of otherwise unconnected stakeholders in a social enterprise, and their embeddedness in different institutional logics, provides one explanation for why and how social value is created. Practical implications Acknowledging and addressing gaps in knowledge and resources can lead to social value creation if social enterprises remain open to different logics. This suggests that co-existence of different logics can be a key factor for successful social value creation in social enterprises, if the competing logics are turned into complementary sources. Originality/value Dependency on logics from different networks of stakeholders shapes social enterprises to produce outcomes consistent with the different logics. The multiplicity of social value outcomes poses challenges for evaluating the success of social enterprises, especially when the tendency is to use evaluation approaches from the for-profit sector, focusing on the economic logic.

Balgran: solving issues of an NGO in Jammu and Kashmir

2021 ◽  
Vol 11 (2) ◽  
pp. 1-21
Author(s):  
Aarushi Mahajan ◽  
Gopalakrishnan Narayanamurthy
Keyword(s):  
Learning Outcomes ◽  
Local Level ◽  
Scaling Up ◽  
Social Enterprises ◽  
Organizational Legitimacy ◽  
Voluntary Organizations ◽  
Jammu And Kashmir ◽  
Content Type ◽  
For Profit ◽  
Not For Profit

Learning outcomes The learning outcomes have been prepared in accordance with Bloom’s Taxonomy (Bloom et al., 1956). After completing the case, the students shall be able to do the following: • describe the challenges faced by the not-for-profit, non-governmental and voluntary organizations operating at a local level in a conflict-ridden zone (knowledge). • Explain the key features, roles and typologies associated with non-governmental organizations (NGOs) (comprehension), apply such typologies to specific organizations (application) and differentiate between social enterprises and NGOs (analysis). • Analyse various scaling-up techniques and infer the technique(s) used or can be potentially used by a particular organization (analysis). • Synthesize different elements of the organizational environment and reflect on the potential influence of these elements on an organization (synthesis). • Develop frameworks by applying institutional theory and motivations for volunteerism to map challenges of organizational legitimacy and volunteer turnover, respectively, as well as make recommendations to tackle these challenges (synthesis and evaluation) • Develop recommendations for the problems faced by not-for-profit voluntary NGOs (evaluation). Case overview/synopsis Balgran, a local not-for-profit non-governmental voluntary organization operating in the conflict-ridden state of Jammu and Kashmir (J&K), India was established in the year 1975 to empower destitute, orphans, abandoned and socially handicapped children. Since its inception, Balgran has expanded its services at a rapid pace including Bal Bharti public school, health care centre, vocational training and a computer centre. Mr A.K. Khajuria, President of Balgran, was concerned about the high turnover of the voluntary staff, mistrust among the potential donors concerning fund management of NGOs and inadequate funding. Mr Khajuria after a few failed attempts at resolving these issues, called for a meeting of the members of the governing body in February 2019 to decide the future plan of action to resolve these issues. Through this case, the students can understand the challenges faced by local NGOs in general and unique challenges (mistrust among potential donors) faced by NGOs operating in conflict-ridden areas such as J&K. The students will be able to enhance their skills in brainstorming and making recommendations while framing possible solutions to the challenges faced by Balgran. The case seeks to enable the students to comprehend the features and typologies associated with NGOs; the role played by local NGOs in community development; differences between social enterprises and NGOs; scaling-up techniques and paths with special reference to local NGOs and the environmental factors that can potentially influence the operation of NGOs. Complexity academic level This case is suitable for undergraduate and graduate-level students learning social entrepreneurship, social work and management of alternate organizations such as NGOs. This case could be used to discuss concepts related to not-for-profit organizations operating in voluntary settings. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 3: Entrepreneurship.

The Bake Collective – making a delicious difference

2018 ◽  
Vol 8 (1) ◽  
pp. 1-28
Author(s):  
Zoha A. Karmali ◽  
Meena Galliara ◽  
Manjari Srivastava
Keyword(s):  
Social Entrepreneurship ◽  
Social Enterprise ◽  
Subject Area ◽  
Social Enterprises ◽  
Full Time ◽  
Growth Strategies ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Postgraduate Students ◽  
Start Up

Subject area Social Entrepreneurship. Study level/applicability This case study can be used on the module on introduction to social entrepreneurship for postgraduate students specializing in Social Entrepreneurship or Social Work. Case overview This case explores the difference between social entrepreneurship and idealism. It captures the journey of Charlene Vaz and Kavita Gonsalves, two passionate young women, who formed “The Bake Collective” (TBC). Kavita and Charlene are both full-time employees, who spend their weekends and evenings running TBC and through bake sells raise funds for supporting social causes. The women have been able to get a teacher hired for differently abled children, provide water purifiers to victims of the Nepal earthquake, furnish a classroom in a school for less privileged children and provide teaching material for schools in over 400 villages in the State of Maharashtra in India. The case highlights the power of volunteering for a cause that can result in developing a social enterprise. It helps to unfold the steps undertaken to kick-start the cause as well as the risks involved in the start-up stage. It also discusses the measures that can be taken to mitigate the risks in the start-up phase and the ways by which social entrepreneurs can scale and grow their programme. Expected learning outcomes From this case, students will learn about the factors that lead to the germination of a social enterprise and identify characteristics of social entrepreneurs. They will be able to understand critical factors required to sustain start-up enterprises. The case will also enable students to explore systems and processes that need to be designed to sustain the start-up phase. Further, the case will help students to brainstorm on growth strategies for social enterprises. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

“Yes Madam”: digitized services right here and right now

2020 ◽  
Vol 10 (2) ◽  
pp. 1-20
Author(s):  
Shikha Singh ◽  
Shweta Mittal
Keyword(s):  
Learning Outcomes ◽  
Mobile Application ◽  
Working Mechanism ◽  
Middle Income ◽  
Web Based ◽  
Content Type ◽  
Digital Service ◽  
Marketing Model ◽  
Academic Level ◽  
Start Up

Learning outcomes The case helps to understand: the working mechanisms of a digitized salon service, with a focus on the lower- and middle-income strata. The changing scenario of the service marketing model, with the growth in digital service models. To investigate the organisational challenges of a digitally facilitated/based start-up and find solutions to overcome the challenges. Case overview/synopsis “Yes Madam”-salon at home was a business enterprise, providing beauty and wellness services at the doorstep through a mobile application and web-based platform. The case describes the reason for opening the doorstep beauty services, its revenue model and aims to provide quality services to lower- and middle-income strata. The case will help students to understand the working mechanism of digitized salon services and associated challenges; prominent ones being attracting, selecting and retaining the beauticians and providing the standardised services. The case has examined the low-price services for the consumers delivered by the company. The case also discussed their plans for diversification and penetration into the untapped markets. Complexity academic level Graduates and postgraduates. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 3: Entrepreneurship.

Mejor en Bici: Innovación de modelo de negocio y valor compartido

2019 ◽  
Vol 9 (3) ◽  
pp. 1-28
Author(s):  
Mario Andres Manzi ◽  
Erika Johanna Caicedo ◽  
Daniel Alberto Cardona
Keyword(s):  
Learning Outcomes ◽  
Content Type ◽  
Link Type ◽  
Academic Level ◽  
Start Up

Learning outcomes Identificar y plasmar la propuesta de valor de Mejor en Bici para comprender de dónde inicia un modelo de negocio. • Diseñar y evaluar el modelo de negocio de Mejor en Bici desde una perspectiva de innovación. • Aplicar el concepto de valor compartido en la generación de una propuesta de negocio para Mejor en Bici basándose en su modelo de negocio. Case overview/synopsis Este caso aborda los retos que Mejor en Bici, una start-up que promueve la movilidad en bicicleta, tuvo que afrontar desde 2010 a 2015 a nivel de su modelo de negocio y de generación de valor compartido. El caso narra los principales logros y obstáculos en este camino del emprendimiento, y como a través de este proceso se debería diseñar un modelo de negocio que permita tomar decisiones estratégica, para lograr un crecimiento sostenido. Además, este caso examina como desde etapas tempranas en el emprendimiento es posible generar valor compartido como un componente estratégico. Complexity academic level Este caso es apropiado para cursos de emprendimiento donde se aborden los temas de modelo de negocio, innovación en modelo de negocio y valor compartido. Puede ser utilizado en niveles de pregrado/grado. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship

Scaling Girls’ Technical Education (GTE): bringing coding skills to women in Tanzania

2020 ◽  
Vol 10 (4) ◽  
pp. 1-30
Author(s):  
Kelly Alexander
Keyword(s):  
Learning Outcomes ◽  
Technical Education ◽  
Positive Impact ◽  
Social Enterprises ◽  
Business Strategies ◽  
Content Type ◽  
Mission Drift ◽  
Organisational Form ◽  
Academic Level ◽  
Award Winning

Learning outcomes The learning outcomes are as follows. Students can assess effective business strategies, determine the role of business in shaping informal institutions, understand managing issues in social enterprises, from talent management to expansion to mission drift, and develop deeper understanding of the African context. Case overview/synopsis The case presents the challenges facing the award-winning CEO/Founder of Tanzanian social enterprise Girls’ Technical Education (GTE). GTE provides technology and coding skills in Tanzania, focussing on educating women and girls. GTE has experienced significant success – expanding into neighbouring Malawi. GTE has a strong vision and mission, clearly articulated and prioritised by the Founder and his Board. Hybrid organisations, blending a social and financial mission, are expected to experience management tensions or mission drift, yet GTE seems to have avoided this. As an emerging organisational form, social enterprises – like GTE – often face hurdles regarding legitimacy and acceptance in the markets in which they operate. GTE is working to understand the Tanzanian and regional contexts and challenges in these ecosystems, seeking to influence norms and bring about positive impact. Complexity academic level Postgraduate courses including MBA, Executive Education and courses focussing on Organisation Studies, Management and Strategy. Supplementary materials Teaching Notes are available for educators only. Subject code CSS: 7 Management Science.

Solar turtle: searching for the game changer

2019 ◽  
Vol 9 (2) ◽  
pp. 1-20
Author(s):  
Boris Urban ◽  
Jabu Maphalala
Keyword(s):  
Learning Outcomes ◽  
Rural Areas ◽  
Social Innovation ◽  
Weather Conditions ◽  
Social Enterprises ◽  
Solar Panels ◽  
Public Governance ◽  
Content Type ◽  
Electricity Grid ◽  
Academic Level

Learning outcomes The learning outcomes are that at the end of the case discussion, the students should be able to evaluate the drivers of social innovation in an African context; discuss social entrepreneurship as a process-driven set of activities; assess the organisation–environment–opportunity fit when innovating; analyse and resolve practical issues in developing simple and affordable social innovations; appreciate how social enterprises are mission-based businesses rather than charities; and evaluate how an organisation may achieve social objectives and remain sustainable. Case overview/synopsis SolarTurtle is an award-winning South African social enterprise that manufactures and supplies secure, mobile, solar power stations and kiosks to communities where the electricity grid does not reach. The company converts shipping containers into housings for solar panels to protect them from theft and extreme weather conditions. These units are called “PowerTurtles”. Through the franchise model, the company supplies PowerTurtles to off-grid institutions in rural areas. PowerTurtles are also sold to private sector enterprises and are scalable to suit the energy needs of customers. With the successful launch of the AutoTurtle in 2018 (which folds away the solar panels automatically, where the PowerTurtle requires them to be folded away manually), the company started to develop a new lightweight, fibreglass, solar kiosk with roof-mounted solar panels called the MiniTurtle, and a mobile trolley version known as the BabyTurtle. Now, in 2018, Van der Walt hopes to develop the business to the point where it can sustain itself. Complexity academic level Post-graduate students of entrepreneurship, public governance and social welfare. Supplementary materials Teaching notes are available upon request for educators only. These teaching notes should be shared solely with the instructor and students should not have access to. Please contact your library to gain login or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

Up-Fuse: International growth of an Egyptian eco-friendly social enterprise

2022 ◽  
Vol 12 (1) ◽  
pp. 1-24
Author(s):  
Ayman Ismail ◽  
Seham Ghalwash ◽  
Noha El Sebaie
Keyword(s):  
Consumer Behavior ◽  
International Business ◽  
Social Enterprise ◽  
Marketing Strategies ◽  
Social Enterprises ◽  
Growth Strategy ◽  
The Other ◽  
Growth Strategies ◽  
Content Type ◽  
Academic Level

Learning outcomes The case is meant as a way for students to develop ideas related to the challenges facing environmental eco-friendly social enterprises that sell their products in a country like Egypt where consumers are way behind considering the value of their products. In response to these challenges, students learn to evaluate the company status quo by analyzing its weaknesses, strengths and opportunities to grow and expand geographically to a new market. Students also learn about the growth expansion strategies and internationalization modes, options and associated barriers. Accordingly, they can plan the marketing strategies associated with entering this new market for up-cycled products. Objective 1: Analyze the international geographical growth alternative for an enterprise that improves its scalability applying weaknesses, strengths, threats and opportunities analysis. Objective 2: Propose a strategic plan for growth and scalability. Objective 3: Discuss the various modes of doing business in foreign countries. Recommend an internationalization mode for a social enterprise to explore in a new market. Objective 4: Assess the possible barriers associated with internationalization modes and how to overcome them. Objective 5: Propose marketing strategies for an eco-friendly enterprise to enhance its efficiency and effectiveness in the international host market. Other topics that might be discussed in this case include consumer behavior toward environmentally friendly products. Pricing challenges faced by ecologically friendly firms in developing countries. Case overview/synopsis Rania and Yara were inspired by Germany’s approach to waste reduction, particularly plastic bags. In 2017, after winning several competitions and awards, Up-Fuse was officially established as a social enterprise. The entrepreneurs faced great challenges selling sustainable products made of plastic waste to Egyptian consumers. Egyptian consumers were not fully aware of the value of eco-friendly products which presented a great challenge for Up-Fuse to grow and sell their products in Egypt. After shifting its pricing strategy and expanding beyond the local recycled product markets, Up-Fuse further faced fierce competition from well-established local and international brands with larger market shares. Thus, most of Up-Fuse’s sales were generated from expats and foreigners. In response to local obstacles and limitations, Rania began to consider targeting international markets. Rania thought it was the opportune time to drive growth through geographic expansion. After all, in 2020, Up-Fuse had some minor success when the co-founders experimented with exporting their products to the US market. Rania’s co-founder Yara, on the other hand, felt that the enterprise was not yet ready to enter a new market and it would be wiser to emphasize growth in the local Egyptian market. The co-founders were torn between two growth strategies. On one hand, they faced intense local competition for their products. On the other, expanding by entering a new market came with many challenges. Which growth strategy should Up-Fuse adopt? How could Up-Fuse determine which market to penetrate? What were the possible scalability challenges they faced by entering a new market? How could Up-Fuse reach and increase their international customer base abroad? What was the best marketing strategy for their products? Complexity academic level This case would be appropriate for graduate students enrolled in marketing, consumer behavior, international marketing, international business and social entrepreneurship courses. This case is written at a graduate level and would also be appropriate for use in customized or short programs. Supplementary materials Teaching notes are available for educators only. Subject code CCS 5: International Business.

Delineating novel aspects of social enterprise theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Patrick J. Murphy ◽  
Artem Kornetskyy ◽  
Joseph T. Nixon
Keyword(s):  
Social Enterprise ◽  
Social Enterprises ◽  
Ecological Value ◽  
Entrepreneurial Ventures ◽  
Content Type ◽  
For Profit ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
The Social ◽  
Enterprise Theory

Purpose Social enterprises are defined in practice in terms of one operational model generating measurable value in more than one of the economic, social and natural/ecological value denomination categories. However, entrepreneurship theory does not generally or explicitly reflect this definition, which has generated confusion about the social enterprise concept. The purpose of this paper is to contribute to social enterprise theory by delineating novel aspects of this definition and their conceptual ramifications. Design/methodology/approach The authors review the social enterprise literature with a focus only on the most original contributions and most distinct research questions. The authors do not explicitly review research on traditional for-profit entrepreneurial ventures, not-for-profit/non-governmental organizations or mainstream social entrepreneurial ventures. Findings The authors offer several implications for social enterprise theory based on practices that are unique to the area but not amenable other areas of entrepreneurship. The contribution is instrumental to establishing social enterprise as a distinct theoretic area. Originality/value By focusing on novel aspects of social enterprise not easily explainable by mainstream theoretic traditions, the authors offer an original contribution to the development of social enterprise theory.

Kovin Naidoo and the Brien Holden Institute: achieving the vision of profit and purpose

2019 ◽  
Vol 9 (3) ◽  
pp. 1-29
Author(s):  
Kerryn Ayanda Malindi Krige ◽  
Verity Hawarden
Keyword(s):  
Institutional Theory ◽  
Social Entrepreneurship ◽  
Social Enterprise ◽  
Health Care Systems ◽  
Social Enterprises ◽  
Social Entrepreneur ◽  
Content Type ◽  
Academic Level ◽  
Care Systems ◽  
Corporate Social

Learning outcomes Teaching objective 1: Students are able to identify and apply characteristics of a social entrepreneur, and social enterprise, as defined by Dees (2001). Teaching objective 2: Students are able to identify and apply the four tensions identified by Smith, Gonin and Besharov (2013) that manifest in social enterprises. Teaching objective 3: Students are able to apply Institutional Theory to social entrepreneurship. Students are able to explain legitimacy and the influence of context on the social enterprise. Teaching objective 4: Students through using the Change Canvas, are able to distinguish between profit and purpose characteristics of the organisation; and are able to make recommendations based on the process they have followed. Case overview/synopsis Kovin Naidoo is the CEO Of a multi-national social enterprise, Australia-based The Brien Holden Institute. The case explores Naidoo's journey as a social entrepreneur, and the partnership forged with Brien Holden as they built their multinational social enterprise. Naidoo is catapulted to the position of CEO after the sudden death of his friend, and is trying to balance the competing pressures of profit and purpose. The case introduces the foundational characteristics of social entrepreneurship, before exploring Institutional Theory and the Change Canvas as a tool for managing tensions between profit and purpose. Complexity academic level This case study is aimed at students of entrepreneurship, social entrepreneurship, corporate social investment, development studies, innovative health-care systems, sustainable livelihoods and asset-based development. It is written at an Honours / Masters level and is therefore also appropriate for use in customised or short programmes. Supplementary Materials Videos (including a TedX by Naidoo), Web materials and a book chapter are included in the supplementary materials list. Subject code CSS 3: Entrepreneurship.

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