The march towards infinity – the impending era of deep thinking
Purpose The theory of dynamic capabilities (DC) was originally proposed as an improved alternative to the existing resource-based view theory of strategy to address the issue of renewing competences in fast changing environments. However, in an era of transition, how will the theory address the multiple challenges arising on technology, social and energy regime front? The paper aims to address this issue. Design/methodology/approach This paper takes the approach of theoretical proposition building, supported by real-life examples. Findings Findings include a set of managerial practices that will help building DCs in rapidly changing environments. Research limitations/implications The theoretical propositions offer further scope of research for other scholars to test and build the theory further. Practical implications The interplay of three forces outlined in the paper has significant strategic implications for firms. Originality/value The paper proposes a framework called deep thinking which has not been proposed before and which particularly addresses how firms can meet the challenge of transitioning into a new era with the help of this framework.