A cause for celebration! A psychographic typology of attendees at a benefit concert

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Martinette Kruger ◽  
Adam Viljoen

Purpose This exploratory study aims to show that events can create awareness and facilitate behavioural change among attendees. Festivals and events can use the United Nations sustainable development goals as drivers of societal change and business growth. Unfortunately, the attendees to a benefit concert have not been investigated to date. This study fills this gap by segmenting attendees to a benefit concert aimed at eradicating poverty. Design/methodology/approach A quantitative destination-based survey was undertaken at the Mandela 100: Global Citizen Festival in Johannesburg, South Africa, in 2018. A simple random sampling method was used within a stratified sampling method, and 408 questionnaires were obtained. Findings Three psychographic segmentation variables were used: motives for attending the event (novelty, escape and socialization and cause advocating); behavioural intentions and change as a result of attending the event (cognition and awareness, loyalty-related behaviour, active engagement and travel-related behaviour); and global causes aimed at eradicating poverty that attendees regard as important to support (social, sustainability, fiscal, fundamental and elevated prosperity). The results revealed three distinct segments, proposing that an AID-typology applies to benefit concert attendees: advocates, inspirers and discoverers. Each group has either a high, moderate or low level of commitment towards the festival’s and other global causes. Practical implications Practical implications are suggested as guidelines to encourage advocacy and active involvement for global causes. Originality/value This study was conducted from a developing country’s perspective and contextualizes the role that events can play in advocating for specific causes and encouraging citizens to get involved.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bal Ram Chapagain

Purpose Contemplating the concerns often expressed by skeptics about the value generated by corporate social responsibility (CSR) practices, this study aims to examine the effects of CSR practices on the firm's reputation and profitability in the distinct socio-economic context of Nepal. Design/methodology/approach The study used a simple random sampling method in collecting data from 168 listed companies in Nepal. The data were collected using structured questionnaires. Then, hierarchical multiple regression analyses were used to test the stated hypotheses. Findings Results showed that all types of CSR practices positively affect the firm's reputation and profitability. However, a firm's reputation was better explained by the external CSR practices, and profitability was better explained by the internal CSR practices. Moreover, CSR practices were more strongly linked with the firm's reputation than profitability. Research limitations/implications Perceptual data on profitability may be seen as a limitation although it can capture the current profitability situation as well as a future prospect within a single construct. Practical implications Practicing managers can consider CSR as an important strategic issue to stay ahead in competition rather than simply a response to regulatory requirements or stakeholder pressures. Originality/value Perhaps this is the first study to examine the effects of internal CSR practices, external CSR practices, and aggregated CSR practices separately on the firm's reputation and profitability in the unique socio-economic context of Nepal.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cassandra Sturgeon Delia

PurposeFood consumption is a result of a choice that is influenced by economic status, society, culture, psychosomatic elements (Bisogni et al., 2002) and religious factors (Dewan, 2017) creating an identity based on one's beliefs (Mennell et al., 1992). Although many versions exist, this diet is often established on an ideology to abstain from using animals for dietary needs (Smart, 2004). There has been much research to explore vegetarian motivation and impacts of this diet on health; however, first-hand accounts are few.Design/methodology/approachAutoethnography was undertaken to understand my experience as a vegetarian living within a primarily meat consuming country. The theoretical framework driving the research uses social cognitive theory (SCT), the transtheoretical model (TTM) and ethical theory to address the vegetarian experience and emotions generated through such encounters.FindingsData collected, including conversations, headnotes and teaching material, were transcribed and categorised into four emerging themes including vegetarian experience, culture, identity as an educator; and impacts of beliefs. The author also discusses the motives for converting to vegetarianism and the experiences that came with behavioural change. Obstacles and opportunities presented by living in a dominant meat society are explored and the author’s influence on others as an educator, as a citizen in society and as a member of a family.Research limitations/implicationsBeing new to autoethnography proved to be a limitation in the study.Practical implicationsThis research may prove useful for researchers to gain an insider's view of a vegetarian's experience, and how the lifestyles impact students and others in a social context from the author's perspective.Social implicationsAutoethnography regarding vegetarianism from an educator's perspective is lacking and hence may give an insight to help fill the literature gap and change perspectives towards the vegetarian community.Originality/valueAutoethnography regarding vegetarianism from an educators perspective is lacking; hence, this would be a valuable insight to add to the literature gap.


2018 ◽  
Vol 9 (1) ◽  
pp. 104-119 ◽  
Author(s):  
Prakash Chandra Dash ◽  
Manmath Nath Samantaray

Purpose The purpose of this paper is to explore the composition of “tourism experience” of tourist visiting during the Nabakalebara event at Puri, India. Design/methodology/approach The paper applies data reduction using exploratory factor analysis on a sample of 300 respondents drawn during the event and condenses a set of 20 attributes into a list of five compressible factors. Findings The research shows that visitors visualise tourism experience as a combination of five factors: education, entertainment, esthetics, escapism and ease of facilities. They assigned different weightage in terms of significance to each of these factors. Internal configuration of these factors also reveals interesting patterns. Research limitations/implications A non-probability sampling method is applied in this research. Future studies should replicate the research in different social, economic and geographical context to see if the factor composition and structure remain unchanged. Practical implications Organisers should focus on improving ease of facilities. Disproportionate expenditure on adding to other factors is not expected to yield matching dividends. Social implications The study assumes significance as this kind of event used to happen on every 15 years. This attracts millions of visitors. The paper explores the expectation of visitors. Originality/value This paper is among the few works done on understanding tourism experience during the Nabakalebara at Puri, India. It adds significantly to the meagre body of knowledge in the area of tourism experience.


2020 ◽  
Vol 12 (6) ◽  
pp. 679-689
Author(s):  
Carla Cardoso

Purpose At a time when tourism is embarking on the path to recovery from the COVID-19 crisis, this paper aims to put forward a set of principles guiding the development of tourism to enable global society to become more inclusive and sustainable. Design/methodology/approach This paper adopted a descriptive design using views and data mainly published by 11 international organisations and specialised agencies between March and mid-June 2020. Content analysis was carried out to enable the research to identify features and the presence of challenges for tourism within international organisations’ documents and leaders’ speeches to compare them. Findings The results revealed that there are five key principles that may have a significant impact on tourism development, suggesting that these could be adopted for building a more inclusive and sustainable economy, while mitigating the impact of the COVID-19 crisis. Practical implications Adopting the five key principles recommended in this paper can help tourism to emerge stronger and in a more sustainable way from COVID-19 or other future crises. Equally, this can incite changes in policies, business practices and consumers’ and locals’ behaviours with a view to building a truly sustainable sector. Originality/value This study helps to reconfirm existing knowledge in the COVID-19 context by highlighting five guiding principles that can help tourism players to respond to this crisis disruption and future ones via transformative innovation. In doing so, these will also be contributing to the achievement of the ideals and aims of the Sustainable Development Goals.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wogene Tesfaye ◽  
Daniel Kitaw

Purpose Plastics waste management is a critical agenda for the global community. Recycling is the most important strategy option for recovering plastics wastes. This study aims to review reverse logistics (RL) implementation practices and conceptualizing it to the plastic recycling system. Design/methodology/approach The paper is organized after evaluating the studies related to plastics waste recycling and analyzing the available frameworks to use RL as a strategic tool. Findings The paper has investigated that previous research on RL implementation focused on a few stages of RL activities and did not include the most important issues. However, for successful RL implementation, taking into account the whole stage and including the most important factors is very important. To elaborate on this finding a new conceptual framework is developed. Research limitations/implications The paper is fully based on literature review and international reports. The developed framework is required for further empirical validation in the plastics sector. Practical implications The paper has considered the important issues and the applications of those factors that can improve plastics recycling performances. Social implications This study can enhance the active involvement of main actors (plastics producers, users, municipal and recyclers) in the plastics recycling system. Originality/value This paper deliberates on how RL can be conceptualized and implemented in plastics recycling systems in considering the most important factors for plastics recycling.


Author(s):  
Martin Oloruntobi Dada

Purpose – Using projects executed with both traditional and integrated procurement methods, the study sought to investigate relationships that exist among project participants and the influence of those relationships on cost growth. The paper aims to discuss these issues. Design/methodology/approach – Questionnaires were administered among 274 construction projects located in 12 states including the Federal Capital Territory of Nigeria. Responses were obtained from 96 projects. Data were subjected to both descriptive and inferential analyses. Findings – In terms of cordiality, relationships between client and contractors ranked highest, while those among in-house project teams ranked lowest. Cost growth or cost overrun is significantly correlated with client-contractor relationship, consultant-contractor relationship, client-consultant-contractor relationship and in-house team relationships. No association between procurement method and cost growth was found. Research limitations/implications – The limitation of generalizability of results due to the sampling method used is acknowledged. One implication of the findings is that in the context of this research, any explanation for cost growth has to be found outside procurement methods. Practical implications – Findings may assist project participants on variables to consider in anticipating, preventing or managing cost growth in building construction projects, beyond formularization of contracts and structures. Originality/value – The research has uniquely investigated the association between intangible project team relationships and tangible variable of cost growth.


2019 ◽  
Vol 11 (3) ◽  
pp. 248-272
Author(s):  
Héctor Montiel-Campos

Purpose The purpose of this study is to examine how human, social and psychological capital influences women’s entrepreneurial alertness and discover if these influences are moderated by job complexity. Design/methodology/approach This is a quantitative research study using a purposive sampling method where data are gathered from a self-report survey. The hypotheses are tested using a sample of 274 female middle managers using a hierarchical moderated regression analysis. Findings The results support that women’s human and psychological capital are positively related to each dimension of their entrepreneurial alertness, and that these relationships are moderated by job complexity. Results also indicate that women’s social capital is not related to their entrepreneurial alertness. Research limitations/implications The most important limitation of this study is that it only considers women who work as middle managers in established firms without considering the specific responsibilities or duties that influence their entrepreneurial alertness and thus generalizability for other contexts may be limited. Practical implications The results show that entrepreneurial alertness represents a capability that can be learned and improved and may offer guidance to aspiring women middle managers in how to mindfully discover opportunities with business potential. Originality/value This study adds new empirical evidence that contributes to a better understanding of how women, within the context of established firms, enhance the occurrence of entrepreneurial behavior by being alert to entrepreneurial opportunities.


2015 ◽  
Vol 5 (2) ◽  
pp. 160-168 ◽  
Author(s):  
Stephen G. Saunders ◽  
Dani J. Barrington ◽  
Srinivas Sridharan

Purpose – This paper aims to present a definition of social marketing that considers the purpose and role of social marketing beyond behaviour change. Design/methodology/approach – The paper reviews present social marketing definitions and then bolsters its underlying theoretical structure with insights distilled from three schools of thought: macromarketing, transformative consumer research and the capability approach. Findings – Guided by the three theoretical streams, we introduce our definition, namely: social marketing is the application of marketing principles to enable individual and collective ideas and actions in the pursuit of effective, efficient, equitable, fair and sustained social transformation. Practical implications – We present a list of practical implications derived from our definition of social marketing. We stress that our social marketing definition better reflects the need to balance the effects (efficiency and effectiveness) and the process (equity, fairness and sustainability) of social marketing practices. By our definition of social marketing, the marketer becomes a facilitator and participant rather than a behaviour change agent. Originality/value – The paper introduces into social marketing three streams of thought that represent the most contemporary aspects of economic, market and consumer philosophy. We believe our definition can better guide social marketing in its quest to transform societies to be capable, free, equitable, fair and sustainable.


Author(s):  
Sydney Chikalipah

PurposeThis study investigates the possible effect of mobile money services, which forms part of FinTech, in achieving the Sustainable Development Goals (SDGs).Design/methodology/approachThis study uses field data from the Chongwe district of Zambia. The data were collected in 2019.FindingsThe findings strongly suggest that (1) the factors that hinder access to credit and savings by the poor do not simply recede following the adoption of mobile money services and (2) that mobile money is not a silver bullet of ending financial exclusion but merely a tool which contributes to other financial inclusion strategies.Practical implicationsThis study argues that mobile money is winning the battle but losing the war – implying that the service is mainly used to transfer funds (OTC transactions) among users.Originality/valueThis is the first study to have been conducted in Zambia to assess the possible contributing effect of FinTech (mobile money) on SDGs.


2019 ◽  
Vol 43 (4) ◽  
pp. 463-496 ◽  
Author(s):  
Sajjad Shokouhyar ◽  
Neda Pahlevani ◽  
Farhang Mir Mohammad Sadeghi

Purpose This paper aims to present a smart, sustainable supply chain practices structure on the basis of the relational view. Design/methodology/approach A method based on fuzzy cognitive map was applied to construct a relational map to introduce and implement such relational methods. Considering this relational map as a guideline, observations into particular methods and ways of applying relational methods to attain sustainable development goals across organizations has been introduced. Findings Primary outcomes provided a series of relational methods for the purpose of giving advice to those organizations and their suppliers for smart, sustainable supply chain. Reliance between relational methods were examined and assessed under seven meaningful groups: economic internet of things (IoT), green internet of things, social internet of things, economic supply chain, green supply chain, social supply chain and other variables. Practical implications This study guides managers toward an improved perception of the connection among IoT instances and sustainable supply to modeling smart, sustainable supply chain. Managers can determine the practices that need more focus along with the practices that are less relevant. Thus, this will help managers in the decision-making process and to organize their decisions by planning and calculating the relative importance and influence of smart, sustainable practices on each other and on the company’s smart, sustainable program. Originality/value To the best of the authors’ knowledge, this is the first approach that promptly examines and determines the interdependencies between relational methods and constructs a relational map for the purpose to introduce and analyze smart, sustainable supply chain.


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