Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities

2014 ◽  
Vol 29 (6) ◽  
pp. 546-558 ◽  
Author(s):  
Vik Naidoo ◽  
Terry Wu
Keyword(s):  
Qualitative Methodology ◽  
Profit Maximization ◽  
Entry Mode ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Content Type ◽  
For Profit ◽  
Not For Profit ◽  
Definition Of ◽  
Foreign Market Entry Mode

Purpose – The purpose of this study is to examine the innovations in the international activities of not-for-profit (NFP) universities. While the entry mode literature is well addressed, particularly by international marketing and business scholars, an academically interesting and managerially relevant question relates to the applicability of extant research to the emerging phenomenon of internationalization in the NFP sector. Design/methodology/approach – Using an inductive constructivist qualitative methodology grounded in 12 case studies of internationalization in the NFP education sector, this study applies Dunning’s eclectic framework as its theoretical anchor. Findings – This study identified that entry mode choice in the NFP context may not always be reconciled with extant literature derived mostly from a for-profit context. In particular, the broader definition of offshore equity investment is in sharp contrast to previous entry mode research which is largely, if not exclusively, grounded in a for-profit context. Originality/value – Extant frameworks developed to explain the entry mode phenomena tend to assume a profit maximization philosophy. The propositions advocated in this study are a step further to develop our understanding of internationalization of NFP universities.

CEO characteristics and SME foreign market entry mode choice

2016 ◽  
Vol 33 (2) ◽  
pp. 246-275 ◽  
Author(s):  
Katharina Laufs ◽  
Michael Bembom ◽  
Christian Schwens
Keyword(s):  
Host Country ◽  
Market Entry ◽  
Mode Choice ◽  
Entry Mode ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Content Type ◽  
Entry Mode Choice ◽  
Foreign Market Entry Mode ◽  
Ceo Characteristics

Purpose – Using arguments from the upper echelons perspective this paper aims to examine the impact of CEO characteristics on small and medium-sized enterprises’ (SMEs’) equity foreign market entry mode choice and how these associations are jointly moderated by geographic experience of the firm and host-country political risk. Design/methodology/approach – The empirical analysis draws on data gathered from German SMEs testing triple-interaction effects between CEO’s age, firm tenure and international experience, geographic experience of the firm (organizational level), and host-country political risk (environmental level). Findings – Empirical findings validate that the influence of CEO’s age and firm tenure on SME foreign market entry mode choice varies by managers’ level of managerial discretion (i.e. latitude of action) as determined by the SME’s geographic experience and the level of political risks prevailing in the foreign market. Practical implications – Empirical findings help SME owners and managers to understand how CEO’s age and firm tenure are related with individual’s risk-taking behavior and information-processing demands and how these contingencies vary by the context in which the individual CEO is nested. Originality/value – This study contributes to the growing body of literature focussing on SME foreign market entry mode choice by emphasizing the important role of CEOs in the decision to internationalize. More specific, this study contributes by an examination of the interactive effect of CEO’s age, firm tenure and international experience, geographic experience of the firm and host-country political risk and, therefore, emphasizes the context and boundary conditions under which the association between CEO characteristics and foreign market entry mode choice is more or less pronounced.

scholarly journals Cross-border e-commerce as a foreign market entry mode among SMEs: the relationship between export capabilities and performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fabio Cassia ◽  
Francesca Magno
Keyword(s):  
Information Technology ◽  
Financial Performance ◽  
Market Entry ◽  
Entry Mode ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Content Type ◽  
Cross Border ◽  
Operations Capabilities ◽  
Foreign Market Entry Mode

Purpose Although cross-border e-commerce has become increasingly popular among small and medium-sized enterprises as a foreign market entry mode, research on the determinants of its success is scarce. Drawing on the resource-based view, this study aims to examine the relationship between a firm’s information technology, international marketing and export operations capabilities and its cross-border e-commerce strategic and financial performance. Design/methodology/approach Partial least squares structural equation modeling was used to analyze data from a sample of Italian exporters in the food and beverage industry. Findings The results highlight the mixed effects of information technology, international marketing and export operations capabilities on both e-commerce strategic and financial performance. Moreover, the use of third-party e-commerce platforms reduces the effect of exporters’ information technology capabilities on their e-commerce financial performance. Research limitations/implications The majority of exporters in this study had implemented cross-border e-commerce only recently; hence, longitudinal data on the success factors of e-commerce are not available. Practical implications While cross-border e-commerce may work as an accelerator of the overall export performance, export managers are urged to approach it strategically with a clear medium-term view to develop the required capabilities. Originality/value This study was one of the first to examine the drivers of small and medium-sized exporters’ cross-border e-commerce performance. Moreover, unlike most previous analyzes, it focused on e-commerce as a foreign market entry mode rather than a supplement to offline exporting activities.

Uberization in Paris – the issue of trust between a digital platform and digital workers

2019 ◽  
Vol 15 (1) ◽  
pp. 20-41 ◽  
Author(s):  
Robert Wentrup ◽  
H. Richard Nakamura ◽  
Patrik Ström
Keyword(s):  
International Business ◽  
Market Entry ◽  
Business Performance ◽  
Qualitative Methodology ◽  
Foreign Market ◽  
General Assumption ◽  
Foreign Market Entry ◽  
Content Type ◽  
Digital Platforms ◽  
Digital Platform

Purpose Using the lens of Uber’s digital workers in Paris, the purpose of this paper is to investigate how the trust-building mechanism is constructed between a digital platform and its digital workers in a foreign market entry. Design/methodology/approach This is a case study based on empirical data from in-depth interviews with 35 Uber drivers. A cross-disciplinary literature framework from mainly international business and internet geography theory and a reflexive qualitative methodology are applied. Findings Results show that the relationship between the digital platform and the digital workers is characterized by mistrust and suffers from decreasing commitment levels soon after market entry. Uber mitigates its mistrust via control and scarce mechanisms. The digital drivers’ “illusionary freedom”, a state in which they feel they can log on and log off at any time, enables the digital platform to gradually lower its commitment. The authors find that the mistrust does not seem to hamper the digital platform’s business performance. Research limitations/implications The paper mainly covers the digital workers’ perspective and the case of Uber’s market entry in Paris. Social implications This paper implies that digitally conveyed control seems to come at the cost of lowered human trust. Given the pace at which digital control systems are permeating society, this could eventually lower the whole societal trust level. Originality/value The authors criticize incumbent international business theory for not being sufficiently able to explain a contemporary digital business logic and the authors challenge the general assumption that successful internationalization is built through trust. The authors contribute with the conceptualization of a new technical market entry mode for digital platforms – “digitally controlled proxies”.

scholarly journals DOES THE FOREIGN MARKET ENTRY MODE CHOICE AFFECT EXPORT PERFORMANCE? THE CASE OF THE SPANISH HOTEL INDUSTRY / AR ĮĖJIMO Į UŽSIENIO RINKĄ STRATEGIJOS PASIRINKIMAS TURI ĮTAKOS EKSPORTO SKATINIMUI? ISPANIJOS VIEŠBUČIŲ SEKTORIAUS PAVYZDYS

2011 ◽  
Vol 12 (2) ◽  
pp. 301-316 ◽  
Author(s):  
Juan M. Berbel-Pineda ◽  
José M. Ramírez-Hurtado
Keyword(s):  
Market Entry ◽  
Export Performance ◽  
Meta Analysis ◽  
Entry Mode ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Performance Variables ◽  
Analysis Technique ◽  
Starting Point ◽  
Foreign Market Entry Mode

Knowing the factors that affect the export performance has become one of the most recent research lines in the literature relative to business internationalisation. In this sense, several works based on the meta-analysis technique have come up in the two last decades in order to recapitulate the set of studies which have analysed such a topic. Taking these reviews as a starting point, we may establish that there is not a clear relationship between the entry mode and export performance variables. With a study on a sample of 122 Spanish hotels all over the world, we have the intention of analysing the existence and sense of the relationship between both variables. As a conclusion, we may state that the market entry mode has a positive and significant influence on export performance. Santrauka Veiksniai, turintys įtakos eksportui ir jo skatinimui, buvo vienas svarbiausių aspektų atliekant mokslinės literatūros analizę verslo internacionalizacijos tematika. Remdamiesi atliktais moksliniais darbais, reziumuojančiais atliktų tyrimų per keletą dešimtmečių rezultatus būtent šia tematika, autoriai kaip atskaitos tašką ėmė prielaidą, kad nėra aiškaus ir stipraus ryšio tarp pateikimo rinkai bei eksporto skatinimo. Straipsnyje iškeltas tikslas remiantis 122 Ispanijos viešbučių, išsidėsčiusių visame pasaulyje, analize nustatyti sąryšio laipsnį tarp pasirinktų kintamųjų. Analizės ir tyrimo rezultatai parodė, kad pateikimo rinkai strategija turi teigiamą ir labai reikšmingą poveikį eksporto skatiminui.

Internationalisation by Business Services: A Methodological Critique of Foreign-Market Entry-Mode Choice

1995 ◽  
Vol 27 (5) ◽  
pp. 683-697 ◽  
Author(s):  
P N O'Farrell ◽  
L Moffat ◽  
P A Wood
Keyword(s):  
Market Entry ◽  
Service Sector ◽  
Cultural Distance ◽  
Mode Choice ◽  
Entry Mode ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Business Services ◽  
Entry Mode Choice ◽  
Foreign Market Entry Mode

In this paper the work of geographers, economists, and management scientists in studying interregional and international expansion by service companies is reviewed. A critique is presented of some of the fundamental methodological problems inherent in analysing foreign-market entry-mode choice. These are particularly apparent when studying the process of business service-sector internationalisation. Issues discussed include inconsistencies in the definition of which entry decision to analyse; the level of aggregation to adopt when modelling mode choice; mode choice and cooperative organisational networks; different approaches to measuring cultural distance and country risk; and the methodologies used to develop scales to represent the constructs relevant to internationalisation.

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