Consumer preferences towards animal-friendly fashion products: an application to the Italian market

2020 ◽  
Vol 37 (6) ◽  
pp. 661-673 ◽  
Author(s):  
Mohamed Akli Achabou ◽  
Sihem Dekhili ◽  
Anna Paola Codini
Keyword(s):  
Animal Welfare ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Value Orientation ◽  
Point Of View ◽  
Social Value ◽  
Social Value Orientation ◽  
Content Type ◽  
Fashion Products ◽  
Attitude Behavior

Purpose This paper aims to examine consumer preference for ethical fashion products by focusing on the importance of animal welfare attribute. To explain the attitude-behavior gap, this research proposes to explore the costs and sacrifices associated with the adoption of responsible behaviors. Design/methodology/approach To analyze in which manner the animal welfare attribute impacts the consumer preference, the authors carried two quantitative studies in the Italy context. The first one (n = 224) proposes to measure the importance of this attribute in the case of luxury vs accessible fashion. The second study (n = 101) examines how the attention given to animal welfare information could vary between prosocials and proselfs. Conjoint analyses that consider “proportion of real fur”; “information about animal treatment” and “price” attributes have been realized. To take into account the individuals characteristics, cluster analysis helped to identify different profiles of consumers. Findings The results reveal that even if consumers continue to prefer products made entirely from animal fur, they are sensitive to the information on the animal treatment conditions. Also, the animal welfare is not the most important criterion in explaining preference for a fashion product. This result varies, however, regarding the consumers’ social value orientation. Individuals with a high level of prosocial values give more importance to the animal welfare attribute and are less reluctant to the reduction of the proportion of real fur in the clothes. Proself consumers associate a higher sacrifice with the consumption of animal-friendly fashion products. Research limitations/implications This research enriches the limited literature on the consumers’ response to animal-friendly products. By considering the consumers’ social value orientation, it provides a better understanding of the attitude-behavior gap in animal-friendly fashion consumption. However, further studies should focus on the way of adapting communication on eco-products to the consumer profile. Moreover, it seems interesting to explore how the integration of innovative environmentally friendly materials can be accepted by the target. Replicating this research with representative consumer samples from different countries is also necessary. Practical implications From a practical point of view, this research offers implications for managers operating in fashion apparel industry by giving insights on the consumers’ preference for animal friendly fashion. Social implications This study gives recommendations to help convincing consumers about the importance of animal welfare attribute and to increase their preference for animal-friendly fashion products. Originality/value Despite the extensive use of animal fibers, fur and skins in the production of textiles, the few researchers who have shed the light on the consumers’ response to animal-friendly products have considered mainly the case of food. Also, the marketing literature gives little explanation of the attitude-behavior gap in ethical fashion consumption. By examining the consumers’ social value orientation, this study provides a better understanding of this gap.

The influences of social value orientation and domain knowledge on crowdsourcing manuscript transcription

2019 ◽  
Vol 72 (2) ◽  
pp. 219-242
Author(s):  
Xuanhui Zhang ◽  
Si Chen ◽  
Yuxiang Chris Zhao ◽  
Shijie Song ◽  
Qinghua Zhu
Keyword(s):  
Domain Knowledge ◽  
Qualitative Data ◽  
Interactive Effect ◽  
Value Orientation ◽  
Social Value ◽  
Social Value Orientation ◽  
Content Type ◽  
Participant Selection ◽  
Cooperation Level

Purpose The purpose of this paper is to explore how social value orientation and domain knowledge affect cooperation levels and transcription quality in crowdsourced manuscript transcription, and contribute to the recruitment of participants in such projects in practice. Design/methodology/approach The authors conducted a quasi-experiment using Transcribe-Sheng, which is a well-known crowdsourced manuscript transcription project in China, to investigate the influences of social value orientation and domain knowledge. The experiment lasted one month and involved 60 participants. ANOVA was used to test the research hypotheses. Moreover, inverviews and thematic analyses were conducted to analyze the qualitative data in order to provide additional insights. Findings The analysis confirmed that in crowdsourced manuscript transcription, social value orientation has a significant effect on participants’ cooperation level and transcription quality; domain knowledge has a significant effect on participants’ transcription quality, but not on their cooperation level. The results also reveal the interactive effect of social value orientation and domain knowledge on cooperation levels and quality of transcription. The analysis of the qualitative data illustrated the influences of social value orientation and domain knowledge on crowdsourced manuscript transcription in detail. Originality/value Researchers have paid little attention to the impacts of the psychological and cognitive factors on crowdsourced manuscript transcription. This study investigated the effect of social value orientation and the combined effect of social value orientation and domain knowledge in this context. The findings shed light on crowdsourcing transcription initiatives in the cultural heritage domain and can be used to facilitate participant selection in such projects.

scholarly journals How user personality and social value orientation influence avatar-mediated friendship

2016 ◽  
Vol 29 (4) ◽  
pp. 688-716 ◽  
Author(s):  
Thomas Chesney ◽  
Swee-Hoon Chuah ◽  
Robert Hoffmann ◽  
Wendy Hui ◽  
Jeremy Larner
Keyword(s):  
Virtual World ◽  
Design Methodology ◽  
Value Orientation ◽  
Data Capture ◽  
Social Value ◽  
Social Value Orientation ◽  
Content Type ◽  
Is Research ◽  
User Personality ◽  
Server Logs

Purpose The purpose of this paper is to study the influence of user personality and vlaues on the number of connections users make, the number of requests for connections that users give out, and the number of connections invitations users receive. Design/methodology/approach This is a field study of 179 participants interacting in a novel virtual world. The world’s server logs are used to capture sociometrics about the users and their interaction. Findings Findings suggest that personality and values influence the number of friends users make and the number of friendship requests users give out, but not the number of friendship invitations users receive. Only one personality trait – conscientiousness – exhibits homophily. Originality/value Perosnality and social value orientation have rarely been studied together in information systems (IS) research, despite research showing the two have an impact on IS relevant constructs. The use of server logs for data capture is novel. Avatar friendship is an under-researched concept in IS.

Is stress good for negotiation outcomes? The moderating effect of social value orientation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jimena Y. Ramirez-Marin ◽  
Adrian Barragan Diaz ◽  
Sinem Acar-Burkay
Keyword(s):  
Experimental Studies ◽  
Daily Basis ◽  
Positive Influence ◽  
Value Orientation ◽  
Social Value ◽  
Social Value Orientation ◽  
Content Type ◽  
Interdependence Theory ◽  
The Relationship ◽  
Practical Implications

Purpose Negotiations are often conducted under stress. Previous studies show that stress can help or hurt negotiation outcomes. This study suggests that individual differences explain these effects, and the purpose of this study is to examine the effect of social value orientation (SVO) and stress on negotiation outcomes. Design/methodology/approach Two experimental studies and a pilot investigate the influence of stress and SVO (prosocial vs proself) on negotiation offers and outcomes. The authors’ studies are grounded on social interdependence theory and arousal literatures to explain the effects of stress on negotiation. Findings Stress has a positive influence on integrative offers (S1) and joint outcomes (S2). SVO moderates the effect of stress on joint negotiation outcomes (S2), such that, under stress, prosocials fare better than proselfs. Research limitations/implications Managers negotiating under stress should pay attention to their own as well as the others’ SVOs. Managers could also build their negotiation teams considering this individual difference and favor the presence of prosocials in stressful negotiations. Practical implications The findings have practical implications for managers who are under stress on a daily basis. Social implications This research contributes to managers that need to understand how to reach integrative agreements under stress. This is especially important when negotiators are representatives of employees or companies, as the outcomes can affect many individuals. Originality/value To the best of the authors’ knowledge, this is the first study examining the relationship between stress, SVO and negotiation offers and outcomes.

Social value orientation and work group outcomes

2019 ◽  
Vol 25 (7/8) ◽  
pp. 402-418 ◽  
Author(s):  
Gary D. Jones ◽  
Denise M. Cumberland ◽  
Meera Alagaraja
Keyword(s):  
Work Group ◽  
Value Orientation ◽  
Social Value ◽  
Social Value Orientation ◽  
Content Type ◽  
Group Productivity ◽  
Effectiveness Model ◽  
Group Outcomes ◽  
Improved Model ◽  
Work Group Effectiveness

Purpose The purpose of this paper is to propose and predict an improved model for antecedents to work group productivity. Design/methodology/approach The Campion work group effectiveness model (CWGEM) provides a wide variety of variables or constructs to predict and measure the effectiveness of a team, but suffers from limitations. This paper introduces social value orientation (SVO) and suggests its potential utility as an alternative conceptualization of certain portions of CWGEM, which, based on the literature reviewed, has the potential to explain differences in social support, workload sharing and communication and cooperation within groups, resulting in one measure more efficiently replacing three. Findings A series of testable propositions offering revisions to CWGEM is presented, along with special consideration for the inclusion of SVO as a predictor of work group outcomes. This paper expands on a theoretically developed empirical model that can predict differences in work group production. Research limitations/implications The revision to CWGEM presented here requires empirical validation, but work group conflict could benefit from an additional factor that explains interpersonal conflict, as SVO does. Originality/value The authors’ primary contribution is offering a revision to CWGEM that could provide an improved explanation for differences in work group productivity using SVO and a model that could result in a more efficient and better measure.

How face consciousness reverse pro-self-behavior? A study on ecological consumption from the perspective of social value orientation

2018 ◽  
Vol 1 (1) ◽  
pp. 117-144
Author(s):  
Zhuomin Shi ◽  
Lufang Wu ◽  
Zaoying Kuang
Keyword(s):  
Sustainable Consumption ◽  
Group Identification ◽  
Value Orientation ◽  
Social Value ◽  
Social Value Orientation ◽  
Chinese Consumers ◽  
Content Type ◽  
Intercept Survey ◽  
The Relationship ◽  
Chinese Face

PurposeThe purpose of this paper is to focus on ecological consumption and test the effect of social value orientation on ecological consumption. What is more, this paper explores how Chinese consumers choose between prosocial and non-prosocial products under the influence of Chinese face culture.Design/methodology/approachThe authors assume that social value orientation will change individual’s ecological consumption through the in-group identification, and simultaneously predict that the influence in pro-self and pro-social consumer groups will vary. Furthermore, Chinese face consciousness will moderate the relationship between ecological consumption and social value orientation. Online research and intercept survey are employed to collect data. In total, 600 questionnaires were distributed.FindingsThe results indicate that pro-social individuals prefer sustainable consumption than pro-self-individuals, and in-group identification mediates the effect of social value orientation on ecological consumption. Interestingly, pro-self-individuals’ behaviors have changed dramatically by the influence of face consciousness.Originality/valueThe authors discovered that social value orientation has a deep impact on ecological consumption through in-group identification. The authors tested and verified the dominance of Chinese face culture. Besides, four key elements of China’s “face” construct are proposed, namely, holism, synergy, synchronicity and dynamics, which enlarge the horizon of the theory of face.

Antecedents and consequences of brand ownership: moderating roles of social value orientation and consumer perceived ethicality in Taiwan's food industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wang-Sheng Chen ◽  
Kuen-Hung Tsai
Keyword(s):  
Organic Food ◽  
Health And Safety ◽  
Value Orientation ◽  
Social Value ◽  
Psychological Ownership ◽  
Social Value Orientation ◽  
Organic Foods ◽  
Content Type ◽  
Brand Development ◽  
Antecedents And Consequences

PurposeThis study empirically tests a brand ownership framework based on psychological ownership theory. It examines the role of participative brand development in developing brand ownership among different social value orientation (i.e. proself and prosocial). Furthermore, it examines brand ownership's effects on various food brand supportive behaviours and the moderating role of consumer perceived ethicality.Design/methodology/approachTo understand the participative brand development effect on brand ownership and brand supportive behaviours of organic food and local cultural food from the consumer perspective, primary data collected via 668 valid questionnaires tested the conceptual model using partial least squares structural equation modelling.FindingsParticipative brand development has a significant influence on brand ownership. Moreover, brand ownership is an important factor in affecting brand supportive behaviours. The negative relationship between brand ownership and positive word of mouth for those who have higher consumer perceived ethicality is significant. Moreover, social value orientation, the relationships between participative brand development and brand ownership differ significantly.Research limitations/implicationsFirst, it only focusses on the antecedents of brand ownership among different proself and prosocial groups in Taiwan. However, Taipei, as an important city in Taiwan, is a microcosm of Taiwan's food development. It can reflect the problems existing in Taiwan's current food development process from one side. Second, customer perceived ethicality was moderated into the psychological ownership model to extend it. Future studies may consider sustainable consumer behaviour (White et al., 2019) and other variables to explain the antecedents and consequences of brand ownership on the moderating role. Third, more multi-group analyses may explore the antecedents of brand ownership of more and different groups.Practical implicationsFirst, the participative brand development of proself groups (such as organic food marketers) towards brand ownership should emphasize the health and safety associated benefits of organic foods. If consumers perceive more health and safety benefits from adopting organic foods regarding their well-being needs, they will be more willing to increase their use of organic foods. Second, local cultural food marketers play a significant role in promoting processed foods, creative gourmet, rural leisure and festival events. In the current stage of local cultural food development, the more immediate consequences of pro-environmental behaviours for a given city, region or neighbourhood can make environmental actions and outcomes seem more tangible and relevant (Scannell and Gifford, 2013). Organic and local cultural food marketers should also pay attention to the change in the psychology of different group members and adjust marketing strategies appropriately.Social implicationsConsumers who are convinced that organic foods strongly adhere to the environmental and ethical principles they value may intensify their organic buying behaviour. Drawing on people's attachments to a specific place (Gifford, 2014), festival events can lead to engagement in local cultural products consumption. People may be subject to the opinions of important people, such as family members, relatives and friends. Therefore, communities could advocate for local cultural food via word of mouth and consume local cultural food daily to create a good pro-environmental atmosphere.Originality/valueThis is the first study to investigate the antecedents and consequences of brand ownership and the moderators of these relationships in the context of organic food and local cultural food.

Theories and Measurement Methods of Social Value Orientation Related to Decision Making

2014 ◽  
Vol 22 (1) ◽  
pp. 48 ◽  
Author(s):  
Zhen ZHANG ◽  
Fan ZHANG ◽  
Liang HUANG ◽  
Bo YUAN ◽  
Yiwen WANG
Keyword(s):  
Decision Making ◽  
Value Orientation ◽  
Measurement Methods ◽  
Social Value ◽  
Social Value Orientation
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