Cooperative behaviour and place branding: a longitudinal case study in Italy

2016 ◽  
Vol 19 (2) ◽  
pp. 156-172 ◽  
Author(s):  
Chiara Rinaldi ◽  
Alessio Cavicchi

Purpose This paper aims to understand the motivations driving cooperative behaviour between heterogeneous stakeholders in place-branding activities, focusing on contract-based and relation-based cooperation constructs. Design/methodology/approach The longitudinal case study method is used to help understanding how the investigated network has evolved over four years from an attempt to build a regional umbrella-brand to a network contract between 13 enterprises. Findings The findings suggest that the relationships of trust and shared values among stakeholders are essential to foster cooperation, but also that contract-based governance complements a relation-based governance, enhancing the performance of the alliance. Research limitations/implications The main limitation is related to the case study methodology, as results are strongly dependent on the specific characteristics of the stakeholders and the geographical area analysed. Social implications The role of stakeholders in building a place brand is increasingly important. When analysing cooperative behaviour drivers, more attention should be paid to such intangible assets as social, human, relational and organisational capital. Originality/value This longitudinal case study emphasises that for success in place-branding activities, contract-based cooperation can be particularly useful at the beginning of a network alliance, while relation-based cooperation ensures the strength and continuity of the partnership but it takes time to develop. Responsible leaders, working as relationship facilitators/enablers, are important to keep network members engaged, by creating trust and favouring mutual beneficial relationships between stakeholders.

2019 ◽  
Vol 122 (1) ◽  
pp. 136-150 ◽  
Author(s):  
Angelo Presenza ◽  
Antonio Messeni Petruzzelli

Purpose The purpose of this paper is to shed new light on the role of country of origin (COO) for the competitiveness of luxury restaurants. The main goal is to understand how an haute cuisine (HC) chef can develop a personal cooking style and language based on the exploitation of COO in such a highly institutionalized field. Design/methodology/approach A single case study methodology is applied based on the analysis of the Italian HC chef Niko Romito. Findings Findings of this paper highlight the existence of pervasive use of strategies based on the search, recombination and codification of procedure that take direct inspiration by national and regional traditional gastronomic resources and recipes. Research limitations/implications Research implications refer to the interpretation of how a chef can work by formulating and developing competitive strategies through the recombination, reinterpretation and codification of local and typical gastronomic resources and cooking recipes. Practical implications The paper provides managerial insights into the relative effectiveness to use COO as a strategic resource for HC restaurants. Originality/value A model is presented and the three gears that form the COO chain of chef Romito are explained. This model will help academics and practitioners to better understand the ways need to be followed to improve firms’ competitiveness fostering COO.


2017 ◽  
Vol 32 (6) ◽  
pp. 848-863
Author(s):  
Sharon Purchase ◽  
Christina Kum ◽  
Doina Olaru

Purpose The purpose of this study is to investigate sequences of event and the resulting innovation paths and trajectories followed by a university spin-off organization. Design/methodology/approach A single longitudinal case study methodology was applied to analyze innovation events and paths along the trajectory. Narrative methods were used to analyze actor perceptions on innovation processes/events. Findings The study categorizes events and paths in two categories, technical and commercialization, and finds that lock-in events matter for convergence of an innovation trajectory. The results indicate that understanding critical events may assist timely interventions in the innovation paths, thus potentially avoiding disruptions of the development of an innovation trajectory. The temporal processes reveal contrasting convergence–divergence patterns in the trajectory, depending on the types of events that occur. Research limitations/implications Using a single case data may limit the applicability of the findings, which calls for future research. Practical implications Industries could monitor the technical and commercialization paths as a strategy to reduce “vulnerability” of the innovation trajectory and possible negative impacts. Knowledge about the role of the CEO is key for a university spin-off organization. Originality/value This study presents a new typology of events and paths, identifies and characterizes lock-in events and shows the relatively fragile dexterity between convergent and divergent paths along an innovation trajectory.


2018 ◽  
Vol 11 (6) ◽  
pp. 366-381 ◽  
Author(s):  
Nataly Bovopoulos ◽  
Anthony D. LaMontagne ◽  
Angela Martin ◽  
Anthony Jorm

Purpose An emerging trend in Australian workplaces is to appoint staff trained in mental health first aid as mental health first aid officers (MHFAOs), similar to physical first aid officers (PFAOs) focused on physical health emergencies. The purpose of this paper is to better understand the nature of MHFAO roles in workplaces and develop recommendations for other workplaces. Design/methodology/approach A case study methodology was used, with semi-structured qualitative interviews conducted with multiple individuals within five diverse organisations. Findings The results indicated that organisations tended to differ in their approach to implementation, based on their level of experience. There was a strong agreement across organisations on the benefits and challenges they have experienced with the role. Practical implications Organisational representatives highlighted some important differences between PFAO and MHFAO roles. Respondents across all organisations agreed that MHFA training should ideally be offered to all staff if feasible, not only MHFAOs. The greatest challenge experienced by respondents was inadequate support to, and internal resourcing for, MHFAO roles. Respondents suggested that workplaces provide more support and training to MHFAOs. Originality/value This is the first study to explore and describe the experiences of workplaces with MHFAOs. Recommendations are made to assist interested organisations in these efforts.


2014 ◽  
Vol 116 (6) ◽  
pp. 904-917 ◽  
Author(s):  
Joan Catherine Henderson

Purpose – The purpose of this paper is to illuminate aspects of the relationship between food and culture with particular emphasis on globalisation and its consequences, the ways in which food can represent people and places, and interest if food heritage. Issues are discussed within the context of Singapore. Design/methodology/approach – A case study methodology is employed using published information from assorted sources, both online and in conventional print form, supplemented by personal observation. Findings – A country's food culture is found to be influenced by globalising forces, yet these do not always overwhelm local distinctions and the international and domestic can co-exist and coalesce. Food is also shown to be a critical dimension of ethnic and national identity and to have a heritage worthy of protection. In addition, it is a tourist attraction which affords insights into destination culture. Defining a national cuisine, however, is complicated in multiracial societies and origins and ownership of so-called national dishes may be disputed. Practical implications – Enhanced knowledge about the wider role of food in established and emerging Asian economies and societies can improve understanding of its significance for residents and tourists, helping in formulating strategies to meet needs. Originality/value – New insights are offered into the meanings of food in relatively young countries of mixed races and how cuisines evolve and interact.


2018 ◽  
Vol 73 (2) ◽  
pp. 262-276 ◽  
Author(s):  
Vanessa Ratten

Purpose There has been an increase in surf tourism, as surfing has gained more international prominence and popularity. Many individuals travel to surf competitions as a form of leisure activity and enhance business connections. The purpose of this study is to examine the entrepreneurial intentions of tourists at a surf event by focusing on lifestyle entrepreneurs. Design/methodology/approach A case study methodology of the Bells Beach surf contest, Australia, was conducted via semi-structured, in-depth interviews of surf tourists to explore their entrepreneurial behaviour. Findings Results reveal that many surf tourists are interested in surfing as a leisure activity but others see the potential business opportunities of the sport. Originality/value This study fills a gap in the literature between lifestyle entrepreneurship and surf tourism by highlighting the role of entrepreneurial intentions for developing tourism business activities. Management implications for surf tourism entrepreneurs and tourism bodies are discussed along with suggestions for future research.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Dubois ◽  
Lars-Erik Gadde ◽  
Lars-Gunnar Mattsson

Purpose The purpose of the paper is to describe and analyse the evolution of the supplier base of a buying firm and the reasons behind these changes. Design/methodology/approach The paper is based on a case study of the changes over 52 years in a sub-set of the supplier base of a firm manufacturing fork-lifts. Findings The study shows that some relationships feature substantial longevity. However, the duration of one-third of the total relationships is shorter than five years. There was considerable variation over time in the dynamics of the supplier base in terms of entries and exits of suppliers. Owing to this variation, research findings and conclusions in short-term studies are heavily dependent on the specific conditions at the time of the study. Finally, no less than one-fourth of the terminated supplier relationships were reactivated later. Research limitations/implications The study was designed in a time when purchasing was considered entirely from the perspective of the buying firm. Further studies, therefore, must increasingly emphasise the role of suppliers and the interaction in the buyer–supplier relationships, as well as the embeddedness in networks. Originality/value The findings of the study are unique in two ways. First, they are based on systematic observations over more than 50 years. Second, the study involves the purchases of 11 components representing different technical and economic features. The (few) previous studies are based on much shorter time periods and involves fewer suppliers/components. Moreover, the findings regarding re-activation of terminated relationships represent unique contributions.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mariane Lemos Lourenço ◽  
Mara Rosalia Ribeiro Silva ◽  
Rafael Santana Galvão Oliveira

Purpose The purpose of this paper is to analyze the relationship between empathy and social responsibility (SR) practices in a university organization in Brazil during the COVID-19 pandemic in 2020. Design/methodology/approach The research was qualitative, using case study methodology. The case study was about the Brazilian organization Ânima Educação, which is the greatest among the five largest publicly traded education companies in Brazil. Secondary data collection and content analysis was carried out. Findings As emotional response toward the problems caused by the pandemic, the company's leadership adopted an empathic behavior, allowing traces of its empathic culture to emerge. Empathy was expressed through the implementation of SR practices aimed at workers (policy of not firing in the first two months of the pandemic), at students (provision of technological apparatus, online classes, physical/psychological assistance and negotiation of late fees) and at the society (assistance to the elderly). Originality/value It was concluded that empathy can be taken as the emotional motivator for companies to engage in SR practices, especially in extreme circumstances in society, as the economic and health challenges that the world is experiencing with the COVID-19 pandemic nowadays. SR practices, in turn, can foster even more empathy in organizations, mobilizing leaders and their respective groups in the creation and implementation of new practices, thus demonstrating that the relationship between empathy and SR practices is a “two-way street.”


2019 ◽  
Vol 36 (1) ◽  
pp. 74-107 ◽  
Author(s):  
Charmaine Glavas ◽  
Shane Mathews ◽  
Rebekah Russell-Bennett

Purpose Technology has profoundly transformed the international business environment, particularly regarding the flow of information and the way in which knowledge is acquired and shared. Yet, the extent of this transformation is still underappreciated. The purpose of this paper is to examine how small and medium-sized enterprise (SME) owner/founders acquire and utilize knowledge for internationalization via internet-enabled platforms. Design/methodology/approach The empirical analysis draws on multiple case study methodology to examine 13 Australian SME owner/founders and the knowledge they acquire from utilization of internet-enabled platforms. Findings The analysis reveals four differing types of internet-enabled experiences: “technical internet-enabled experiences,” “operational internet-enabled experiences,” “functional internet-enabled experiences,” and “immersive internet-enabled experiences.” The findings indicate that internet-enabled experiences can generate both explicit and tacit forms of knowledge for the pre, early and later phases of internationalization. Practical implications The findings provide a structured approach by allowing SMEs to “plot” themselves against the classification of internet-enabled experiences to denote their level of technological involvement, and for discerning the types of knowledge that can be acquired. The findings are particularly helpful for owner/founders, highlighting that internet-enabled platforms are affecting the ways in which knowledge can be acquired and applied to international businesses processes. Originality/value The findings extend the conventional notion of knowledge acquisition for international business by highlighting how information and knowledge can be acquired via internet-enabled platforms. The findings lay the necessary groundwork for building an evidence base and theoretically extending the concept of knowledge acquisition via internet-enabled platforms.


Author(s):  
Orika Komatsubara

By offering new fantasies, perspectives and representations, artists have the power to make people aware of social issues and inspire them to action. This paper describes how artists can offer a vision of environmental resistance by employing fantasy and using tools of poetic expression for communities affected by environmental destruction. This paper employs a case study methodology to examine the Minamata disease victims’ movement in Japan through the lens of environmental justice. As part of this movement, writer Michiko Ishimure created a fantasy called Mouhitotsu-no-konoyo, based in a mythical world and featuring the moral relationships that the people of Minamata, Kumamoto Prefecture, had embraced before modernisation. I will show the importance of this fantasy for the movement, analysing it from two perspectives: those of ningenteki-dori (the human principle) and the invisible fantasy about the mythical world. Ishimure’s fantasy offers a moral message to prevent further environmental harm.  


Facilities ◽  
2014 ◽  
Vol 32 (9/10) ◽  
pp. 490-508 ◽  
Author(s):  
Nik Elyna Myeda ◽  
Michael Pitt

Purpose – The purpose of this paper is to understand the facilities management (FM) industry in Malaysia, looking at the development and focus in the industry in contrast with other countries where the FM industry is mature. The paper also focuses on the development hierarchy and initiatives taken by the Malaysian Government regarding public service in FM. Design/methodology/approach – The study adopts a mixed method approach. The first method used is an FM literature review; this is followed by a survey of Malaysian FM practitioners, which also acts as a preliminary study for this research. Findings – The paper proposes a set of elements in understanding FM development in Malaysia. These are categorised into seven key factors: level of growth, practice, service, profession, opportunities, demands and challenges. Research limitations/implications – The preliminary survey was carried out to ascertain the research gap and viability of the study. Although there was a participation constraint, it is believed that the responses have contributed significantly in indicating the way forward for this research. Practical implications – There is a lack of FM studies in the Malaysian context, which limits the knowledge and exploration of the research scope. This study gives more opportunities for future researchers to embark on research in this area. Originality/value – The paper gives comprehensive key factors defining development or progress of the FM industry in Malaysia. A further study exploring the element of FM service performance will be conducted based on a case study methodology.


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