Making middle-market firms the center of attraction
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – This paper examines the issues faced by middle-market companies in trying to raise their profile to stakeholders. Strategic communication is the key, something that can be achieved by a combination of thinking and behaving as if they are corporations, engagement with stakeholders and implementation of a strategic approach for corporation communication. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.