scholarly journals A theoretical approach to segmenting children’s walking behaviour

2015 ◽  
Vol 16 (2) ◽  
pp. 159-171 ◽  
Author(s):  
Lisa Schuster ◽  
Krzysztof Kubacki ◽  
Sharyn Rundle-Thiele
Keyword(s):  
Market Segmentation ◽  
Online Survey ◽  
Physical Activity Behaviour ◽  
Demographic Variables ◽  
Primary School Children ◽  
Health Concern ◽  
Long Distance ◽  
Data Set ◽  
Content Type ◽  
Activity Behaviour

Purpose – This paper aims to extend research applying the principle of market segmentation to gain insight into changing the physical activity behaviour of children, particularly their walk to/from school behaviour. It further examined the utility of employing theory, specifically the theory of planned behaviour (TPB), for this purpose. Childhood obesity is a leading public health concern globally. Design/methodology/approach – An online survey was conducted with 512 caregivers of primary school children. Caregivers were targeted given their control over children’s walk to/from school behaviour. Two-step cluster analysis, based on 14 geographic, demographic, psychographic and behavioural variables, was used to investigate groupings within the data set. Findings – The analysis revealed three distinct segments of caregivers, each with unique beliefs about their children walking to/from school: short-distance frequent walkers, middle-distance sporadic walkers and long-distance non-walkers. Four variables were found to be highly important in distinguishing these segments: distance to school, current walk to/from school behaviour, subjective norms and intentions to increase their child’s walk to school behaviour. Originality/value – The paper demonstrates the usefulness of behavioural, geographic and psychographic variables, as measured by the TPB, in distinguishing segments, offering an important contrast to prior segmentation studies emphasising demographic variables. This result provides empirical evidence of the value of using the four segmentation bases, extending beyond a demographic focus, and the importance of incorporating behavioural theory in market segmentation. In so doing, this research provides key insights into changing children’s walking behaviour.

scholarly journals Portrait of a Russian Homeschooler’s Family: Results of an Online Poll

Discourse ◽  
2021 ◽  
Vol 6 (6) ◽  
pp. 87-98
Author(s):  
M. N. Yashina
Keyword(s):  
Online Survey ◽  
Primary School Children ◽  
Family Education ◽  
Data Set ◽  
Number Of Children ◽  
Random Samples ◽  
The Social ◽  
The Family ◽  
Total Data ◽  
High Level

Introduction. The practice of obtaining family education has become a fashionable trend in our country in recent years. Despite the growing popularity among the population, we have not yet received enough scientific understanding of this form of training. The purpose of the article is to describe the social portrait of families who have chosen a family form of education for a child. The scientific novelty of the work is due to the empirical data presented in it, which have a dynamic nature of observing the studied object.Methodology and sources. The methodological basis for the study was the conflict approach and the principles of a radical humanistic approach to education in the interpretation of I. Illich. The empirical basis of the study is the results of three surveys of parents o f c hildren f rom 6 t o 1 8 y ears o ld w ho are o n f amily e ducation. S urveys w ere implemented from 2016 to 2020, according to the same methodology and tools. To collect data, a questionnaire for an online survey was developed, which was distributed on social networks, mainly in VKontakte communities dedicated to family education. The total data set includes 443 respondents.Results and discussion. According to surveys, children in family education grow up in full families, where the parent's ode has a high level of education, the mother, as a rule, does not work or has the possibility of a free schedule and is a teacher for the child. The main source of income in the family is the father. The total income of the family, which averages from 40 to 60 thousand rubles per month. In the family, most often two children, one of whom is in family education. Family education is mainly provided with primary school children.Conclusion. The peculiarity of studying family education not only in our country, but also in the world is the lack of accurate statistics on the number of children of homeschoolers. In this regard, only non-random samples are possible in the implementation. The portrait of Russian homeschoolers differs from American ones, in particular in the level at which family education is implemented, the place of residence of families, and their income.

A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Berihun Bizuneh ◽  
Shalemu Sharew Hailemariam ◽  
Selam Tsegaye
Keyword(s):  
Factor Analysis ◽  
Developing Country ◽  
Social Factors ◽  
Design Methodology ◽  
Online Survey ◽  
Educational Background ◽  
Demographic Variables ◽  
Content Type ◽  
Significant Difference ◽  
Garment Fit

PurposeThe purpose of this paper is to explore pre-purchase apparel evaluation cues and examine the effect of demographic variables empirically in the context of a developing country. The initiation for the study was driven by the absence of such prior research and supplemented by the big market opportunity for clothing products in the country under investigation.Design/methodology/approachA self-administered online survey was used for data collection. Demographic questions, 23 apparel measurement items composed of 17 product-based and 6 sustainability-based items, and an open-ended question were included in the questionnaire. Factor analysis was used for dimension reduction and one-way multivariate analysis of variance (MANOVA) for hypotheses testing.FindingsGarment fit, design features, colour, fabric type and seasonality are the five important characteristics most Ethiopian consumers consider while buying apparel products. Factor analysis resulted in five important factors used for pre-purchase apparel evaluation amongst which the design and extrinsic cue is found to be the most important. Environmental factors in the apparel industry got higher emphasis than social factors. While age and educational background made differences in apparel evaluation, gender did not show a significant difference.Originality/valueThe paper provides a founding insight in exploring apparel evaluation cues by considering product- and sustainability-based cues in a developing country context. It also examines the effect of three demographic variables which are rarely studied in such combination.

The effect of taxes, similar financial liabilities and demographic variables on Turkey's table wine market: a survey

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ayse Nil Tosun ◽  
Ayfer Ezgi Yilmaz
Keyword(s):  
Resource Utilization ◽  
Online Survey ◽  
Value Added ◽  
Demographic Variables ◽  
Online Questionnaire ◽  
Heavy Load ◽  
Wine Production ◽  
Content Type ◽  
Wine Market ◽  
Support Fund

PurposeThis study examines the effect of taxes, similar financial liabilities, and demographic variables such as respondent age, company age, and field of operation on the table wine market in Turkey.Design/methodology/approachAn online survey was conducted on the wine producers and importers via SurveyMonkey. Thirty-six survey questions were answered using a five-point Likert scale. The responses obtained from 51 owners and administrators of wine companies were analyzed using the Statistical Package for the Social Sciences 23 program.FindingsExcise and value-added taxes affected the amount and price of table wine production in Turkey, whereas the banderole affected quality and price. The excise tax, value-added tax, banderole, Resource Utilization Support Fund, customs duty, and authorizations also affected the amount, quality and price of table wine imports. Although financial liabilities such as the banderole, Resource Utilization Support Fund and authorizations required for import do not constitute a heavy load on wine costs, they do have similar effects as other taxes on table wine imports.Research limitations/implicationsA limitation of this study was its sample size. Only 51 individuals responded, as it was an online questionnaire. However, this did not compromise the representativeness of the sample with regard to the company's field of operation (production and import of table wine), lending credibility to the opinions provided.Originality/valueThis study establishes that, contrary to popular belief, decisions regarding wine production and import are not solely affected by a heavy tax burden. Other factors, such as the banderole, Resource Utilization Support Fund, ages of companies and respondents and authorizations required for import, which are not viewed as a heavy burden in monetary terms, also prove to be decisive.

Volunteer motivations in the Finnish fire service

2019 ◽  
Vol 9 (1) ◽  
pp. 21-33 ◽  
Author(s):  
Sanna Malinen ◽  
Puck Algera ◽  
Teija Mankkinen
Keyword(s):  
Online Survey ◽  
Fire Service ◽  
Geographic Region ◽  
Demographic Variables ◽  
Situational Factors ◽  
Content Type ◽  
Functional Perspective ◽  
Service Volunteer ◽  
Retention Practices ◽  
Volunteer Motivations

Purpose This paper presents a large sample study of fire service volunteer motivations in Finland. The purpose of this paper is twofold: first, to explore the differences between initial motivations to begin volunteering vs motivations to continue volunteering; and second, to examine the differences in motivations as a function of demographic variables and geographic region of the fire brigade (rural vs urban). Design/methodology/approach An online survey was completed by 747 fire service volunteers throughout Finland. Findings The initial motivations for joining the brigade differed from those that motivated volunteers to continue in their roles. Significant differences between male and female volunteers’ initial motivations, as well as differences in motivations to continue volunteering as a function of age and region, were found. Research limitations/implications The findings support integrating a psychological, functional perspective with contextual and situational factors when considering volunteer motivations. Originality/value This study suggests a comprehensive understanding of fire service volunteer motivations and informs improved recruitment and retention practices.

Psychosocial and physical activity behaviour among adults with intellectual disabilities in Hong Kong

2014 ◽  
Vol 8 (2) ◽  
pp. 138-146 ◽  
Author(s):  
Ada Suet Ying Chan
Keyword(s):  
Physical Activity ◽  
Hong Kong ◽  
Intellectual Disability ◽  
Working Hours ◽  
Physical Activity Behaviour ◽  
Working Time ◽  
Outcome Expectation ◽  
Content Type ◽  
Sheltered Workshop ◽  
Activity Behaviour

Purpose – The purpose of this paper is to get information on the background, demographic data and the lifestyle of adults with intellectual disability in Hong Kong shelter workshop; to get information on physical activity behaviour and psychosocial behaviour of adults with intellectual disability in Hong Kong sheltered workshop; to assess the concurrent validity and reliability of the baseline interview questionnaire (BIQ-C); and a trial run to test the feasibility on running a larger scale of study in future. Design/methodology/approach – Psychosocial behaviour was assessed by BIQ-C (Heller et al., 2006) with sub-scale self-efficacy, outcome expectation, barrier to exercise; and physical activity assessment by pedometers. The participants completed the BIQ-C with an interviewer on fifth day morning before started work. Both step counts were collected and activity data were recorded in a log book separately during working hours and non-working hours on each four consecutive weekdays. Findings – The percentage of obesity was serious among adults with intellectual disability in HK, especially on women; and adults with intellectual disability had more walking step counts in non-working time compared with that at working time, which was considered “low active” (5,000-7,499 step per day) in physical activity level. Besides, both male and female participants had high outcome expectation, barrier to exercise and low self-efficacy. Results showed that BIQ-C was valid and reliable as an outcome measure to be used for intellectual disability. Research limitations/implications – The sample represented adults with mild to moderate intellectual disability which were based on a centre supervisor ' s confirmation, and then subjects were randomly selected to participate. The results were based on mild to moderate grade participants wearing pedometer for four consecutive days, for those who were unable to wear the pedometer by themselves were excluded from this study (severe intellectual disability). Moreover, the results only reflect the number of steps during weekdays, there was no data on weekends. Practical implications – Assessment tools are valid and reliable among adults with intellectual disability in Hong Kong. Study showed that running a larger scale of intervention is possible and feasible in sheltered workshop. Originality/value – There is relatively little information on the physical activity patterns and psychosocial behaviour of workers with intellectual disability in Hong Kong, intervention may help understanding and promote health in this population.

The Chinese wine market: a market segmentation study

2014 ◽  
Vol 26 (3) ◽  
pp. 450-471 ◽  
Author(s):  
Hong Bo Liu ◽  
Breda McCarthy ◽  
Tingzhen Chen ◽  
Shu Guo ◽  
Xuguang Song
Keyword(s):  
Market Segmentation ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Internet Survey ◽  
Brand Positioning ◽  
Convenience Sample ◽  
Content Type ◽  
Benefit Segmentation ◽  
Chinese Wine ◽  
Wine Market

Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis. Findings – The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-seeking customers” and “the alcohol level attribute-seeking customers”. These groups of consumers were categorised using a behavioural (benefit) segmentation base. Research limitations/implications – The use of an internet survey and convenience sample limits generalisation of the findings. The adoption of a behavioural basis in conducting the segmentation is a limitation. The use of more complex segmentation bases, such as psychographics, may yield a richer understanding of the Chinese wine consumer in future studies. Practical implications – The customer profiles provide Australian wine marketers with an insight into Chinese wine consumer behaviour. Brand positioning can be improved by ensuring that the brand emphasises certain product attributes which the segments value when choosing wine. Originality/value – Little previous research on market segmentation has been conducted in mainland China. For Australian wine marketers, this study provides a baseline study into market segmentation and may assist with targeting and brand positioning decisions.

Personality and interest in the visual arts

2016 ◽  
Vol 6 (2) ◽  
pp. 126-140 ◽  
Author(s):  
Catherine L. Bachleda ◽  
Asmae Bennani
Keyword(s):  
Visual Arts ◽  
Sensation Seeking ◽  
Visual Art ◽  
Online Survey ◽  
Demographic Variables ◽  
Empirical Examination ◽  
Student Sample ◽  
Content Type ◽  
The Arts ◽  
The Relationship

Purpose The purpose of this paper is to explore the relationship between personality and interest in the visual arts in a sample of Moroccan workers. Design/methodology/approach Data were gathered from 210 respondents to an online survey. Findings Results indicate that interest in the visual arts is associated with openness and sensation seeking, even after controlling for income and education. Practical implications This study suggests that to increase consumption of visual arts products or experiences, arts marketers should focus on the personality traits of openness and sensation seeking rather than the demographic variables of income and education. Originality/value Results extend conclusions about openness and interest in the visual arts to a non-student sample and extend the importance of sensation seeking to visual art interests as opposed to visual art preferences and art judgement. This study also represents the first empirical examination of interest in the arts in Morocco.

Social influence or personal attitudes?

Kybernetes ◽  
2019 ◽  
Vol 48 (3) ◽  
pp. 424-437 ◽  
Author(s):  
Xue Yang
Keyword(s):  
Social Network ◽  
Social Identity ◽  
Social Influence ◽  
Online Survey ◽  
Continuance Intention ◽  
Data Set ◽  
Content Type ◽  
Social Influence Theory ◽  
Personal Attitudes ◽  
The Impact

PurposeThis study aimed to examine the impact of social influence and personal attitudes on users’ continuance intention. Based on social influence theory, this study developed a theoretical model to explore what factors can influence users’ social network sites continuance intention.Design/methodology/approachTo validate the research model, the authors used an online survey instrument to gather data. Hypotheses were tested using partial least squares modeling.FindingsUsing a data set including 229 WeChat users in China, the authors found that the influence of subjective norms and group norms on continuance intention is insignificant. Moreover, social identity and personal attitudes were proved to be significant predictors of continuance intention. Specifically, gender played a moderating role in the relationship between social identity and continuance intention. In addition, gender moderated the effect of personal attitudes on continuance intention as well.Originality/valueThis study provided insights into how social influence affects users’ continuance intention. Moreover, this study concentrated on the different impact of social influence and personal attitudes on users’ continuance intention. Specifically, the authors explored gender differences in users’ continuance intention. The results extend the knowledge about the differences of males versus females in using social network sits.

Exposure to online hate material and subjective well-being

2018 ◽  
Vol 42 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Teo Keipi ◽  
Pekka Räsänen ◽  
Atte Oksanen ◽  
James Hawdon ◽  
Matti Näsi
Keyword(s):  
Young People ◽  
Online Survey ◽  
Social Trust ◽  
Well Being ◽  
Subjective Well Being ◽  
Data Set ◽  
Content Type ◽  
New Variables ◽  
The Relationship ◽  
Cross National

Purpose The purpose of this paper is to explore the relationship between subjective well-being (SWB) and exposure to online hate material using samples of Finnish and American youth and young adults. The authors aim to identify socio-demographic determinants of SWB and the social ties prevalent both online and offline that may be relevant to the discussion of how hate material associates with well-being. Design/methodology/approach The data are derived from online survey responses from both Finnish (n=555) and American (n=1,014) young people aged 15-30. The authors control for the possible effects of social trust, offline friendships, online victimisation and economic status, which have been found to associate with SWB in earlier studies. Findings The findings show a clear association that highlights the uniformity in how negatively intended material online affects young people, despite the inclusion of a cross-national comparison. The study confirms previous work concerning happiness and life satisfaction. Research limitations/implications The survey used was not designed solely to address issues of SWB and as such a more targeted set of questions may have resulted in more in-depth data. Also, structural determinants of SWB, social spheres, and tie strength were analysed through proxy measures. Practical implications The findings concerning new variables linked to well-being and victimization in the cross-national context provide a new point of reference in terms of online hate being associated with happiness. Originality/value The authors consider a number of descriptive characteristics, determining the relationship between these variables and participants’ happiness. Through this cross-national data set, new comparisons were made possible between internet users of both countries. The study combines many earlier findings with new variables and theoretical frameworks to add new perspectives to the understanding of how well-being is affected online among young people.

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