scholarly journals Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

IEEE Access ◽  
2020 ◽  
Vol 8 ◽  
pp. 89041-89058
Author(s):  
Samah Abdelsalam ◽  
Naomie Salim ◽  
Rose Alinda Alias ◽  
Omayma Husain
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Impulse Buying ◽  
Social Commerce ◽  
Buying Behavior

A dual systems model of online impulse buying

2020 ◽  
Vol 120 (5) ◽  
pp. 845-861 ◽  
Author(s):  
Haiqin Xu ◽  
Kem Z.K. Zhang ◽  
Sesia J. Zhao
Keyword(s):  
Social Interactions ◽  
Source Credibility ◽  
Perceived Usefulness ◽  
Self Control ◽  
Impulse Buying ◽  
Research Model ◽  
Social Commerce ◽  
Buying Behavior ◽  
Dual Systems ◽  
Content Type

PurposeConsumers often communicate with other consumers and perform impulse buying behavior on social commerce websites. Based on stimulus-organism-response framework and dual systems theory, the present study examines the effects of social interactions and self-control on consumers' impulse purchase.Design/methodology/approachAn online survey consisting of 315 participants on social commerce websites was recruited to empirically examine the proposed research model. Partial Least Squares (PLS) was employed to analyze the research model.FindingsOur main findings indicate that (1) source credibility, observational learning and review quality are important antecedents of perceived usefulness of online reviews, (2) source credibility, observational learning and perceived usefulness positively affect positive affect, which further results in urge to buy and impulse buying, (3) self-control weakens the effect of positive affect on urge to buy impulsively and also weakens the effect of urge to buy impulsively on impulse buying behavior.Originality/valueThe present study will bring more attention to social interactions in social networks in practice and encourage scholars to pay more attention to the reflective system in online impulse buying.

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