Reducing the Risks in New-Product Planning

IEEE Engineering Management Review ◽

10.1109/emr.1980.4306794 ◽

1980 ◽

Vol 8 (1) ◽

pp. 27-30

Author(s):

Leonard J. LaPasso

Keyword(s):

New Product ◽

Product Planning

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Improving NFW Product Planning Through an Analysis of New Product Failure

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_70 ◽

2016 ◽

pp. 295-300

Author(s):

Joel R. Evans ◽

Flaine Sherman

Keyword(s):

New Product ◽

Product Failure ◽

Product Planning

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Glycerine Rates High In New-Product Planning

Chemical & Engineering News ◽

10.1021/cen-v023n023.p2178 ◽

1945 ◽

Vol 23 (23) ◽

pp. 2178

Keyword(s):

New Product ◽

Product Planning

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A value-based orientation to new product planning Tridib Mazumbdar, Journal of Consumer Marketing (1993, vol. 10, no. 3), pp. 28–41 (GPL)

Journal of Product Innovation Management ◽

10.1016/0737-6782(94)90008-6 ◽

1994 ◽

Vol 11 (3) ◽

pp. 259-261

Author(s):

M Crawford

Keyword(s):

New Product ◽

Product Planning ◽

A Value ◽

Consumer Marketing

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Strategic new product planning models for dynamic situations

IEEE Transactions on Engineering Management ◽

10.1109/tem.1968.6447018 ◽

1968 ◽

Vol EM-15 (3) ◽

pp. 100-108

Author(s):

John C. Chambers ◽

Satinder K. Mullick

Keyword(s):

New Product ◽

Product Planning ◽

Planning Models

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The Application of Decision Analysis to a New Product Planning Decision

Journal of the Operational Research Society ◽

10.1057/jors.1973.3 ◽

1973 ◽

Vol 24 (1) ◽

pp. 9-17 ◽

Cited By ~ 2

Author(s):

D. A. Longbottom

Keyword(s):

Decision Analysis ◽

New Product ◽

Product Planning ◽

Planning Decision

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New product planning at Hitachi

Long Range Planning ◽

10.1016/0024-6301(89)90077-0 ◽

1989 ◽

Vol 22 (4) ◽

pp. 20-24 ◽

Cited By ~ 2

Author(s):

Toru Nishikawa

Keyword(s):

New Product ◽

Product Planning

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Improving New Product Planning with GERT Simulation

California Management Review ◽

10.2307/41164453 ◽

1973 ◽

Vol 15 (4) ◽

pp. 14-21 ◽

Cited By ~ 8

Author(s):

Carl J. Bellas ◽

A. Coskun Samli

Keyword(s):

New Product ◽

Product Planning

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So you want your new product planning to be productive

Long Range Planning ◽

10.1016/0024-6301(81)90228-4 ◽

1981 ◽

Vol 14 (3) ◽

pp. 130

Keyword(s):

New Product ◽

Product Planning

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Critical Path Analysis for New Product Planning

Journal of Marketing ◽

10.2307/1249571 ◽

1964 ◽

Vol 28 (4) ◽

pp. 53 ◽

Cited By ~ 5

Author(s):

Yung Wong

Keyword(s):

Path Analysis ◽

Critical Path ◽

New Product ◽

Critical Path Analysis ◽

Product Planning

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Commercial MEMS Case Studies: The Impact of Materials, Processes and Designs

MRS Proceedings ◽

10.1557/proc-1139-gg01-01 ◽

2008 ◽

Vol 1139 ◽

Cited By ~ 1

Author(s):

Jack Martin

Keyword(s):

Case Studies ◽

New Product ◽

High Volume ◽

New Materials ◽

Case Study Approach ◽

Product Planning ◽

Study Approach ◽

The Impact ◽

New Devices

AbstractMinimizing risk is an important factor in new product planning because high volume breakthrough products require tens of millions of dollars to develop and bring to market. Sometimes risk can be minimized by following the IC model: build new devices on an existing process – just change the mask set. This approach obviously has limits. Adoption of new materials and processes greatly expands the horizon for “disruptive” products. This paper uses a case study approach to examine how changes in masks, materials and unit processes were used, and will continue to be used, to produce MEMS products for high volume applications.

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