Conceptual model for the academic use of Social Networking Sites from student engagement perspective

The technological advancement in the usage of social networking sites (SNSs) has grown beyond boundaries. This expansion helps organizations to capture the attention of online customers towards their products and services. The primary purpose of the study is to list the drivers of eWOM credibility and explore its role in customer engagement at SNSs. A conceptual model that categorizes source credibility, trustability, knowledge, tie strength, and homophily are identified as the drivers of eWOM source credibility in SNSs. Similarly, valence, volume, consistency, emotions, quality, and rating are listed as the drivers of eWOM message credibility. This study suggested that drivers of eWOM will impact on customer engagement and that will, in turn, result in building a positive attitude, brand image, and behaviour towards the product or service listed in the SNSs. Further, the study discusses the theoretical and managerial implications in engaging customers through eWOM.

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Affordances of Business Pages on Social Networking Sites

International Journal of Social Media and Online Communities ◽

10.4018/ijsmoc.2020070102 ◽

2020 ◽

Vol 12 (2) ◽

pp. 21-41

Author(s):

Atia Bano Memon ◽

Kyrill Meyer

Keyword(s):

Comparative Analysis ◽

Social Networking ◽

Conceptual Model ◽

Social Networking Sites ◽

Research Approach ◽

Next Generation ◽

Web Based ◽

Business Information ◽

Proposed Model

This paper initially undertakes a comparative analysis of business page architecture of different SNSs by employing a desktop-based research approach consisting of surveying existing business pages, creating sample business pages, and reviewing official documentations of included SNSs. The observations indicate that the existing SNSs exhibit vast diversity and impose platform-specific boundaries that result in the fragmentation and dispersion of business information across multiple sites. Accordingly, the next part of the paper explores the potential of SNS APIs as an opportunity for the aggregation and centralization of SNS business information and successively proposes a conceptual model of business page integration. The proposed model is validated and evaluated through a web-based application for the integrated business page search and interaction over multiple SNSs. The discussion taken herein should assist the businesses in choosing an appropriate SNS for their web representation and establishes the grounds and guidelines for next generation of integrated data applications.

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Social networking sites and learning in international relations: The impact of platforms

Australasian Journal of Educational Technology ◽

10.14742/ajet.3637 ◽

2019 ◽

Vol 35 (1) ◽

Cited By ~ 2

Author(s):

Josh Pallas ◽

Joakim Eidenfalk ◽

Susan Engel

Keyword(s):

Student Engagement ◽

Social Networking ◽

Social Networking Sites ◽

Online Communication ◽

Technology Enhanced Learning ◽

Learning Approaches ◽

Online Lectures ◽

The Social ◽

The Impact ◽

Enhanced Learning

This article reports on a pilot undergraduate subject that incorporated a range of technology-enhanced learning approaches including online lectures, an online site for in and out of class communications, and strong encouragement for students to blog and use Twitter. This paper evaluates student engagement through the social networking sites (SNS), focusing on the online communication and content platform. We examine whether changing from an educationally oriented SNS platform to Facebook impacted on student engagement and feedback. To achieve this, both empirical data and qualitative student feedback were used.

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Social development of rules: can social networking sites benefit e-rulemaking?

Transforming Government People Process and Policy ◽

10.1108/tg-02-2015-0010 ◽

2016 ◽

Vol 10 (2) ◽

pp. 273-296 ◽

Cited By ~ 1

Author(s):

Hany Abdelghaffar ◽

Lobna Samer

Keyword(s):

Social Networking ◽

Conceptual Model ◽

Information And Communication Technologies ◽

Social Networking Sites ◽

Quantitative Research ◽

Structured Interviews ◽

Democratic Deliberation ◽

Content Type ◽

Technological Tool ◽

The Government

Purpose The use of information and communication technologies to provide citizens with the opportunity to give the government their feedback on the rules currently under development is termed as e-rulemaking. Forums – as the main technological tool used for this – has shown many shortcomings and cannot satisfy all the demands of e-rulemaking. Because social networking sites have shown a political impact on ground, they also might have the ability to remedy these shortcomings. This study aims to investigate the possibility of the use of social networking sites in e-rulemaking. Design/methodology/approach This research reviews democratic deliberation theory and e-rulemaking in relation with social networks that are used to develop a proposed conceptual model. A combination of qualitative and quantitative research approaches were used to test the proposed model. Semi-structured interviews for mangers and surveys for citizens were used for data collection and then analyzed to draw empirical conclusions. Findings Certain variable were found to have a statistically significant impact on the dependent variable of this study. The variables include information collection, user interface, privacy, security and use of emoticons in communications. Through this, the research provides an understanding of the variables that significantly and insignificantly affect the use of social networking sites in e-rulemaking. Originality/value This research contributes with a conceptual model that outlines the influence of different variables on e-rulemaking as well as an understanding of how social networking sites could be used to improve e-rulemaking practices and citizen inclusion.

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