Case study of the development app of infographics design with mobile augmented reality

2016 ◽  
Author(s):  
Chen-Chiou Chiu ◽  
Cheng-Ta Lee
Keyword(s):  
Augmented Reality ◽  
Mobile Augmented Reality

THE APPLICATION OF AUGMENTED REALITY IN MARKETING

2018 ◽  
Vol 19 (3) ◽  
pp. 279-296
Author(s):  
Tomasz Bekus
Keyword(s):  
Augmented Reality ◽  
Mobile Applications ◽  
Mobile Augmented Reality ◽  
Marketing Activity ◽  
Practical Application ◽  
The Subject ◽  
Marketing Tool ◽  
Further Development

On the basis of the analysis of the source literature, the article tackled the subject of Augmented Reality as a modern marketing tool. To begin with, the presumptions were diagnosed which constitute the proof of the increasing significance of this technology. Then it Was defined what Augmented Reality is, as well as its functionality Was presented. In the further part of the text, the selected examples of the practical application of AR, as well as their usage in marketing activity, were provided. Moreover, a case study Was presented in which the application of Mobile Augmented Reality Systems (MARS) Was discussed in a broader way on the example of mobile applications. The article concludes with a vision of the further development of Augmented Reality in the marketing aspect

scholarly journals Dedicated object processor for mobile augmented reality - sailor assistance case study

2015 ◽  
Vol 2015 (1) ◽  
Author(s):  
Jean-Philippe Diguet ◽  
Neil Bergmann ◽  
Jean-Christophe Morgère
Keyword(s):  
Augmented Reality ◽  
Mobile Augmented Reality
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