The Determinants of Credit Card Customer Loyalty: An Empirical Study in a Chinese Context

2007 ◽  
Author(s):  
Qi Wei ◽  
Li Yi-jun ◽  
Hao Yuan-yuan
Keyword(s):  
Empirical Study ◽  
Customer Loyalty ◽  
Credit Card ◽  
Chinese Context

Customer Loyalty in e-Commerce Settings: An Empirical Study

2008 ◽  
Vol 18 (3) ◽  
pp. 275-290 ◽  
Author(s):  
Norizan Kassim ◽  
Nor Asiah Abdullah
Keyword(s):  
Empirical Study ◽  
Customer Loyalty

An Empirical Study on the Internet Writing Behaviors in Chinese Context

2011 ◽  
Vol 204-210 ◽  
pp. 802-805
Author(s):  
Chih Chung Chen
Keyword(s):  
Empirical Study ◽  
The Internet ◽  
Chinese Context ◽  
Qualitative And Quantitative ◽  
And Behaviors ◽  
High Consistency

The purpose of this paper is to explore the writing behaviors of Internet literature in Chinese environment, aiming to understand the basic personal characters, writing motivations and behaviors of Internet writers. Through both qualitative and quantitative researches, the study found a high consistency of personal characters within Internet writers. As the writing motivations of them, the statement that “writing is just the purpose itself” is the most popular. Meanwhile, most of Internet writers like to interact with other writers or readers. With the interaction, they revise their own writing topics and styles, which proves the Internet writing behaviors are not one-way communications, but part of a social exchanging processes.

Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail

2010 ◽  
Vol 1 (4) ◽  
pp. 1-9 ◽  
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Marketing Concept ◽  
Corporate Social ◽  
The Revolution

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

Sign in / Sign up

Export Citation Format

Share Document