scholarly journals Sugary drink advertising expenditure across Australian media channels 2016–2018

2021 ◽  
Author(s):  
Ashleigh Haynes ◽  
Megan Bayly ◽  
Helen Dixon ◽  
Alison McAleese ◽  
Jane Martin ◽  
...  
Keyword(s):  
Advertising Expenditure ◽  
Sugary Drink ◽  
Media Channels

Transformation challenge for magazines advertising expenditure (ADEX) revenue in Malaysia

2015 ◽  
Vol 25 (2) ◽  
pp. 181-190
Author(s):  
Shahrul Nazmi Sannusi ◽  
Normah Mustaffa ◽  
Muhammad Adnan Bin Pitchan
Keyword(s):  
English Language ◽  
Publishing Industry ◽  
Secondary Analysis ◽  
Main Question ◽  
Analysis Method ◽  
Advertising Expenditure ◽  
The Past ◽  
Magazine Publishing ◽  
Publisher Association ◽  
Media Channels

The Advertising Expenditures or (ADEX) revenue is a major contributor for the survival of magazine publishing. In the recent report by the Magazine Publisher Association (MPA 2014) shows a total of RM207.8 million ADEX was successfully secured by the local publishing company. From the total amount, RM120.9 million was dominated by English-language magazine publishers, while only RM60.1 million was achieved by Malay-language magazine publishers. This paper will discuss on factors, as well as potential and challenges in this magazine publishing industry. The main question is, how the local magazine publisher now is ready to face the changes in the industry which is seen to be challenging. The secondary analysis method has been applied to the data from the latest ADEX report which is provided by Magazine Publisher Association (MPA 2014) from 2010 to 2014 (July). The findings of this analysis indicate ADEX earning in the English-language magazines is more than the Malay-language magazines. However, ADEX for the English-language magazines has declined over the past four years, as well as the number of magazines published are less than the Malay-language magazines which are considered to be more stable even though their revenue is less. Competition with other media channels, readers’ purchasing power and preference are seen as factors contributing to this trend. Thus, it can be concluded that the Malay-language magazines are still competitive and have more stable prospects as compared to the English-language magazines, despite their low ADEX turnover.

Wykorzystanie mediów społecznościowych w komunikacji z klientem na przykładzie firm sektora piwowarskiego

2015 ◽  
pp. 161-176 ◽  
Author(s):  
Piotr Szamrowski ◽  
Adam Pawlewicz
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Small Enterprises ◽  
Brewing Industry ◽  
Video Sharing ◽  
Advantages And Disadvantages ◽  
Media Platform ◽  
The Individual ◽  
Media Channels ◽  
Regional Character

The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.

Understanding the Role of Online Media Platforms in Airport Capital Projects and Community Outreach

2021 ◽  
pp. 036119812199347
Author(s):  
Max Z. Li ◽  
Megan S. Ryerson
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Community Outreach ◽  
Capital Projects ◽  
The Public ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Project Phases ◽  
Media Channels ◽  
Common Content

Community outreach and engagement efforts are critical to an airport’s role as an ever-evolving transportation infrastructure and regional economic driver. As online social media platforms continue to grow in both popularity and influence, a new engagement channel between airports and the public is emerging. However, the motivations behind and effectiveness of these social media channels remain unclear. In this work, we address this knowledge gap by better understanding the advantages, impact, and best practices of this newly emerging engagement channel available to airports. Focusing specifically on airport YouTube channels, we first document quantitative viewership metrics, and examine common content characteristics within airport YouTube videos. We then conduct interviews and site visits with relevant airport stakeholders to identify the motivations and workflow behind these videos. Finally, we facilitate sample focus groups designed to survey public perceptions of the effectiveness and value of these videos. From our four project phases, to maximize content effectiveness and community engagement potential, we synthesize the following framework of action items, recommendations, and best practices: (C) Consistency and community; (O) Organizational structure; (M) Momentum; (B) Branding and buy-in; (A) Activity; (T) Two-way engagement; (E) Enthusiasm; and (D) Depth, or as a convenient initialism, our COMBATED framework.

scholarly journals The impact of the Covid-19 pandemic on adult diagnostic neuroradiology in Europe

2021 ◽  
Author(s):  
Marion Smits ◽  
M. W. Vernooij ◽  
N. Bargalló ◽  
A. Ramos ◽  
T. A. Yousry
Keyword(s):  
Online Courses ◽  
Mental Wellbeing ◽  
Personal Protection Equipment ◽  
Work Training ◽  
Healthcare Crisis ◽  
Area Of Concern ◽  
Media Channels ◽  
The Impact ◽  
Second Wave ◽  
Diagnostic Neuroradiology

Abstract Purpose The purpose of this survey was to understand the impact the Covid-19 pandemic has or has had on the work, training, and wellbeing of professionals in the field of diagnostic neuroradiology. Methods A survey was emailed to all ESNR members and associates as well as distributed via professional social media channels. The survey was held in the summer of 2020 when the first wave had subsided in most of Europe, while the second wave was not yet widespread. The questionnaire featured a total of 46 questions on general demographics, the various phases of the healthcare crisis, and the numbers of Covid-19 patients. Results One hundred sixty-seven responses were received from 48 countries mostly from neuroradiologists (72%). Most commonly taken measures during the crisis phase were reduction of outpatient exams (87%), reduction of number of staff present in the department (83%), reporting from home (62%), and shift work (54%). In the exit phase, these measures were less frequently applied, but reporting from home was still frequent (33%). However, only 22% had access to a fully equipped work station at home. While 81% felt safe at work during the crisis, fewer than 50% had sufficient personal protection equipment for the duration of the entire crisis. Mental wellbeing is an area of concern, with 61% feeling (much) worse than usual. Many followed online courses/congresses and considered these a viable alternative for the future. Conclusion The Covid-19 pandemic substantially affected the professional life as well as personal wellbeing of neuroradiologists.

Rethinking crisis dynamics from the perspective of online publics: A case study of Dolce & Gabbana’s China crisis

2021 ◽  
pp. 2046147X2110268
Author(s):  
Zhuo Ban ◽  
Alessandro Lovari
Keyword(s):  
Public Relations ◽  
Public Sphere ◽  
Crisis Communication ◽  
Chinese Culture ◽  
Communication Strategies ◽  
Interactive Process ◽  
Communicative Behavior ◽  
Media Channels ◽  
Chinese Public

On November 18, 2018, the Italian fashion house Dolce & Gabbana (D&G) released a controversial video on all their social media channels. The video triggered an instant outcry from the general Chinese public, who called the video a racist caricature of Chinese culture. D&G responded to the crisis with several image repair strategies. This study examines D&G’s crisis communication efforts in the wake of this incident. Departing from corporate-oriented perspectives prevalent in the field of public relations, this study employs a dynamic, public-oriented view of crisis communication, which focuses on the dynamic, interactive process of crisis development from the standpoint of the publics. By analyzing communicative behavior on Twitter (an increasingly influential alternative public sphere in China) and in particular, comments and responses toward the crisis communication strategies employed by D&G, we have identified four prominent themes, or ways that publics framed their key messages against the corporation: “Apology not enough”; “Apology done badly”; “Call to unite against D&G”; and “Sarcasm, mockery, and abuse.” And they can be interpreted as a number of crisis communication strategies of the global, online publics. Based on our analysis of the D&G case, we discuss the theoretical implications of a dynamic, public-oriented perspective (DPOP) on crisis communication, highlighting its key areas of difference from the corporate-oriented perspective (COP).

The promotional culture of social media and search platforms: an original article by Tom O’Regan and a commentary by Nicholas Carah

2021 ◽  
Vol 180 (1) ◽  
pp. 64-82
Author(s):  
Tom O’Regan ◽  
Nicholas Carah
Keyword(s):  
Social Media ◽  
Public Accountability ◽  
Unique Form ◽  
Advertising Expenditure ◽  
Digital Platforms

As the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry was at pains to point out, social media and search platforms now capture unprecedented shares of Australian media advertising expenditure. However, this loose collection of media forms and the advertising that supports them are some distance from traditional forms of media and advertising. While much has been written about these differences, the nexus between social media and search media forms and their advertising and promotional settlements had received comparatively little attention until the ACCC made it the front and centre of its inquiry. Our concern here is to take up the invitation the ACCC offers: to reorient our scholarly and public discussions of platforms towards the promotional culture of social media and search platforms. We consider the implications for advertiser-supported media, the unique form of advertising they have created and their challenge to public accountability.

scholarly journals A Resilient Care of the Patient With COVID-19: A Phenomenological Study

2021 ◽  
pp. 0272684X2110334
Author(s):  
Parvaneh Asgari ◽  
Alun C. Jackson ◽  
Ali Khanipour-Kencha ◽  
Fatemeh Bahramnezhad
Keyword(s):  
Problem Solving ◽  
Family Caregivers ◽  
Spiritual Care ◽  
Phenomenological Study ◽  
Psychiatric Nurses ◽  
Religious Practices ◽  
Iranian Family ◽  
Data Saturation ◽  
Multiple Media ◽  
Media Channels

This study a utilized phenomenological hermeneutic design. Fourteen Iranian family caregivers of patients with COVID-19 who were isolated at home were included in the study using purposive sampling. In-depth unstructured interviews were conducted via WhatsApp. Sampling continued until data saturation. Interviews were transcribed and analyzed using Van Manen’s approach. Three primary themes and eight subthemes emerged. The primary themes included: “captured in a whirlpool of time”, “resilient care’ and “feeling helpless”. It seems that the families of patients with COVID-19 attempt to resist the pressures of this disease with religious practices and problem solving. However, due to the nature of the disease and its severity, they sometimes feel ashamed or lonely and are afraid of losing their loved ones. It is recommended that psychiatric nurses should develop programs in the form of comprehensive spiritual care packages or psychological support and utilize multiple media channels to deliver these.

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