On programmable universal mobile channels in a cellular Internet

Author(s):  
Raymond R.-F. Liao ◽  
Andrew T. Campbell
Keyword(s):  
Author(s):  
Carlos Adrian Gutierrez Diaz de Leon ◽  
José Trinidad Gutierrez-Mena ◽  
José Martin Luna Rivera ◽  
Daniel Ulises Campos Delgado

2019 ◽  
Vol 2019 ◽  
pp. 1-9
Author(s):  
Syed Waqar Haider ◽  
Guijun Zhuang ◽  
Hammad bin Azam Hashmi ◽  
Shahid Ali

Advances in technology have led to a spurt in tech-savvy consumers displaying increasingly complex behavior. In the past, consumers concluded their search and purchases at a single physical store. Nowadays, however, they possess a number of digital devices (desktops and/or mobiles) through which they can switch channels seamlessly to search for information and make a purchase. There are very few studies that investigate desktop and mobile channels separately; this is perhaps the first study that examines the effect of chronotypes (evening- and morning-type individuals) on a sample of Chinese university students using online and mobile channels in the omnichannel process. The results from a sample of 311 digital shoppers (desktops and/or mobiles) confirm that the mobile channel offers greater task-technology fit to evening-type respondents and desktop channels present better task-technology fit to morning-type respondents to engage in the omnichannel process. Furthermore, this study discussed contributions and insights for managers to develop an effective omnichannel strategy.


2018 ◽  
Vol 67 (4) ◽  
pp. 2848-2863 ◽  
Author(s):  
Ruisi He ◽  
Bo Ai ◽  
Gordon L. Stuber ◽  
Gongpu Wang ◽  
Zhangdui Zhong

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