What would you do if I told you that I could read your mind? Given that I am not a psychic, but a Web site administrator, you would probably not believe me. There are organizations that maintain databases of almost every consumer in the United States and even the world. One organization claims to have a database that encompasses 90% of all US consumers. Once an organization was given the name of a man and was told he lived in the US. In less than 48 hours they found where he worked, where he lived, who he was married to, how many times he was married, the contents of his financial portfolio, what credit cards he had, and what he bought at grocery stores. Amazingly, this information was obtained legally from various Web sites. The fact that you use a computer at home does not ensure your anonymity. You are being tracked in more ways than you could possibly think. As you surf the Net, facts are compiled about you. These pieces of information can range from the places or sites you visit and how long you stayed there to where you come from. These issues concerning trust, security, and privacy in cyberspace must be addressed in the near future and are critical to the growth of electronic business (Siau & Whitacre, 2001; Keen et al., 2000; Turban et al., 2000; Fingar et al., 2000; Kaufman et al., 1995; Ford & Baum, 1997).
Rolling in the deep